Lauren Wasserman

Thinking about how your company can successfully adopt AI? I recommend reading the recent Wall Street Journal Q&A with Mark Wakelin, Executive Vice President of Global Professional Services at Salesforce to learn how you should start thinking about it.

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Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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Building a PG culture is not complicated but it’s hard. Earlier this year, Todd Busler let me know he wanted to codify the steps sales leaders need to take to foster an outbound culture in their orgs. I was happy to share lessons learned from my time at LinkedIn, Medallia, Oracle, and now Miro. You’ll find some of them - along with insights from ~10 other sales leaders - in Champify’s Guide to ‘Building an Outbound Culture’ (link in comments). If outbound is top of mind for you right now, it’s well worth checking out. Thanks for having me Todd Busler. #sales #salesleadership #pipelinegeneration #salesenablement

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90% of an organization’s customer data is trapped in unstructured formats like PDFs and emails. Data Cloud Vector Database is now generally available to help businesses unify and unlock the power of this unstructured data to: 👉 improve prospecting 👉 respond quicker to sales RFPs 👉 personalize sales outreach and customer engagement 👉 efficiently manage customer requests 👉 improve cross-sell and upsell recommendations 👉 proactively resolve issues Learn more:

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"Artificial intelligence without real intelligence is not valuable," - Alex Lazerowich, AVP, Enterprise Sales and Account Management at ZoomInfo AI won't replace your sales job, but it will enhance it. Hear what Alex has to say about AI's role in the sales department below 👇

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How do you enable consistent, high performance in your teams? Learn how Marc Losito boosts high performance and decreases ramp time for onboarding reps by leaning into tech innovation.

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The more realistic enablement initiatives are, the better equipped reps are to do real-world selling. The less realistic they are, the more their confidence and productivity suffer. So how can you truly connect enablement with reality? It’s all about getting great data, modeling an ideal, and running realistic role-playing sessions with leaders involved. With these three essential strategies, you can ground your enablement initiatives in real-world scenarios that allow you to validate, iterate, and rehash based on how customers actually respond. To learn more, check out my latest piece for The Edge here:

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Looking to expand your territory and crush your quota? 👊 In this episode of In Your Corner, our CEO and Founder, Henry Schuck, shows how enterprise account executives can identify new accounts to target in just a few clicks. Using ZoomInfo's Advanced Search, sellers can easily find accounts within their territory that aren't existing customers and connect with contacts who are most likely to engage. Watch below to see how it works. ⬇️

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Marketers & Advertisers! Are you ready to optimize your tech stack? Join us to hear from industry experts on the latest trends reshaping marketing, including AI, data privacy, and the 10 crucial categories of the Modern Marketing Data Stack. Orangetheory's CTO, Ameen Kazerouni, will discuss how they use the Snowflake Data Cloud to enhance workouts and improve member experiences through data integration and collaboration. Don’t miss this opportunity to enhance your marketing strategy! 🔗 Sign up for free here: https://okt.to/eUpJOK #Marketing #AdTech #MarTech #DataDrivenMarketing #AI #MarketingStrategy #SnowflakeDataCloud

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Here’s an end-of-week reminder that ambition alone isn’t enough. In our professional and personal lives, having clear goals is important, but without a solid plan to achieve them - Those goals will be out of reach. Success comes from setting a direction, creating actionable steps, and following through. It’s not about dreaming big but planning effectively to turn those dreams into reality. Do you agree?

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With customer technology it is the customer driving the technology needs and requirements — external influence vs. internal influence. All of this makes a lot of sense to me. There is a case to be made for embracing the terminology of "customer technology."

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It doesn't matter who you are or what you do, agreements are everywhere in your organisation and you literally cannot do anything without them. Read this report from Deloitte to discover how you can unlock the value of your agreements and drive massive ROI with Docusign IAM. This is that aha moment where you think, why didn't I ever think about this before! #Discover #Docusign #Deloitte #Savings #ROI #Agreements #AI #Intelligent #CLM #eSignature #IDV #DocGen #Integrated #Workflows #Insight #2Trillion

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🚨CS and Revenue Leaders🚨 What will you discover when you see the first ever Gartner MQ for Customer Success Management? You’ll discover that there’s really only one choice if you value trust, long term confidence and innovation. You’ll discover there’s an ocean between Gainsight and EVERY other CS vendor. 🧐 What does this mean? If 2025 planning has your customers at the center of attention (scaling how you deliver value, avoiding unexpected churn, expanding commercial relationships) - Think Gainsight, first.

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If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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The results are in! 👀 Gong has been named a leader in the new report, The Forrester Wave™: Revenue Orchestration Platforms, Q3 2024. In this report, Forrester analyzed and scored 12 top vendors in the market. Gong received the highest scores possible for more criteria than any other vendor, including:   ⭐ Innovation ⭐ AI and automation differentiators ⭐ Range of analytics insights ⭐ Platform UX and integration “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organization." Check out the full report here: https://lnkd.in/d4VJcfXG

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You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

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2025 suddenly feels like it's moments away. Fortunately, in less than a week Forrester's Seth Marrs and Clari's Elizabeth Heuett Temples will team up to talk about the future of #forecasting for enterprise sales. #RevOps leaders, get ready to beat your 2025 objectives - register here: https://lnkd.in/eD9Y6i3b

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Accelerating growth with your current customers and finding new opportunities for cross-selling and upselling can be challenging. However, by directing sellers' efforts towards accounts with the greatest potential for growth, the process can be simplified. Check out how Altify helps in this process. https://lnkd.in/gPasQmRR

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