Keith Petri’s Post

Counting down the days until AdMonsters Ops in June! Ready to explore new opportunities in ad tech and collaborate with peers on best practices. Let's build connections and propel innovation forward! Book a meet-up with the team here: https://lnkd.in/dBHNXFMT #AdTech #martech #digitaladvertising #AdOps #RevOps #GenerativeAI #adscholars

Here’s the story behind how I joined LiftLab: When I look for opportunities, I look at the ability to impact change, education and compensation (generally in that order). When I went to an ex-Googler meetup several years ago in New York I met John Wallace (my current CEO & boss) and all we did there was argue for a while. I’m a big fan of the socratic method – trying to understand and defend your opinions and going back and forth. Generally this “horns locking” exercise provides a lot of information in how each other thinks and as a bit of a debate on not only solutions but the language around how we describe solutions. John is very good at this. After a while, he approached me with a “new business idea”. But to be honest – it was terrible. He was building an AB testing software for creative and was asking about pushing identities to Snapchat servers...a messy proposition to use personally identifiable information and match enough for a decent sample. I remember telling him that there was absolutely *no* way of getting this on the Snapchat servers. All in all, it was an idea I couldn’t get behind. But a few months later, he approached me again. He presented me with a new way of this idea, which was an agile mixed model that got informed by geo experimentation. In other words, the current state of LiftLab. The moment he finished talking, I was sold. I wondered how he got from such a bad idea to such a good idea within a couple months. That trajectory, John’s track record of founding companies, and the fact that this was what the industry needed led me to join building LiftLab. After the conversations I’ve had with John, I found that there was a common theme in my career choices. Agencies (MediaVest, Mediacom, Zenith) taught me how to drive the car, publishers (Google, Meta, Snap) taught me how things work under the hood. And now at LiftLab, I get to design the engine that drives growth for my clients. This was exactly what LiftLab allowed me to do. We had a perfect mix of a great idea, great talent – and the chance to dive in and build something awesome. By nature of the problems we are trying to solve, the talent of our company and group of advisors and our ongoing success, LiftLab has checked these boxes for me. #liftlab #marketingscience #marketingeffectiveness 

I've been in this B7 Media game for about 2.5 years now, so it's probably a good idea to re-introduce myself and my company! I have been in AdTech for over 15 years and 100% of that time has been spent in Publisher Development. I have been an individual contributor and ran teams at companies like PubMatic, AOL, Verizon, and Yahoo. I have seen it all: *When "machine learning algorithms" were the hot new thing *When they just put ads on pages without documenting where they came from on an ads.txt file *When no one cared about SPO and just wanted more *When everyone decided to not be a "network" anymore and go direct *When SPO became a thing and people got booted *etc, etc, etc Over the years I met enough people and gained enough experience to make it a no-brainer to get out of the red tape of corporate and help smaller AdTech companies with their pub dev efforts. I noticed that I did a way better job for my clients as a business owner than an employee for a corporation. Business ownership allowed me to do things efficiently and use systems that made sense (byebye Salesforce!). It also allowed me to use my brain more and come up with more creative solutions. I figured there were LOTS of other very smart people wasting away in the corporate world who were not living up to their full potential. So I recruited them and now we have a team! B7's mission became: To ignite the entrepreneurial flame to redefine corporate business functions with unparalleled excellence. It went so well that Manny "Digital" Montilla joined me and we are now running a fierce pub dev operation. We help companies figure out what their value is and then use the combination of our connections, our lead generation systems, and our team to do a WAY better job at publisher development than an average employee. And we're having a lot of fun. Hit us up if you want to learn more!

🌟 **Your Business is Unique, and So Are Its Challenges.** 🌟 At ADYAY Tech, we understand that no two businesses are the same. Each one comes with its own set of challenges, and those challenges require tailored, innovative solutions. Our mission? To provide the answers you need. Whether it's through cutting-edge technology, customized strategies, or data-driven insights, we're here to help you navigate your unique journey to success. Let us partner with you to overcome obstacles, optimize operations, and drive growth. **Your success is our priority.** 💼✨ #BusinessSolutions #TechInnovation #ADYAYTech #UniqueChallenges #CustomSolutions

Share your tech struggles in the comments and we'll offer tips & tricks to conquer them. From mastering video calls to navigating social media, we've got you covered. 📲 #senior #tech #digitalinclusion #connected #aging

Share your tech struggles in the comments and we'll offer tips & tricks to conquer them. From mastering video calls to navigating social media, we've got you covered. 📲 #senior #tech #digitalinclusion #connected #aging

Share your tech struggles in the comments and we'll offer tips & tricks to conquer them. From mastering video calls to navigating social media, we've got you covered. 📲 #senior #tech #digitalinclusion #connected #aging

Share your tech struggles in the comments and we'll offer tips & tricks to conquer them. From mastering video calls to navigating social media, we've got you covered. 📲 #senior #tech #digitalinclusion #connected #aging

Share your tech struggles in the comments and we'll offer tips & tricks to conquer them. From mastering video calls to navigating social media, we've got you covered. 📲 #senior #tech #digitalinclusion #connected #aging