Manny Montilla

Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/e2M9xbR3

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Transformation in action! A 17% boost in digital subscriptions + 37% surge in digital ad revenue = game-changing results. The Inquirer and Mirror's success story with BLOX Digital is proof that innovation drives growth. 🧠🚀💸

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Connected TV offers many benefits to advertisers and consumers vs. linear TV. Amazon Ads CTV advertising uniquely has Fire TV, offering innovative video ad opportunities that allow brands to extend their reach and drive meaningful outcomes across the advertising funnel. Learn more in the Ad Age article. https://lnkd.in/g_uJTHFT

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🎉 Big news, marketers! Wunderkind just launched our supercharged Identity solution, and it's a total game-changer. Here's why you should be pumped: 🚀 We've rolled out some seriously impactful upgrades: • Identity enrichment ecosystem • Cross-device graph • Server-side tracking • Renewed privacy compliance Why does this matter? Because in today's digital landscape, recognising your customers and delivering personalised experiences is everything! With these new features, you can: ✅ Collect first-party data like a pro ✅ Recognise consumers across devices (we're talking 9 billion+ annually) ✅ Deliver tailored messaging at scale Stay tuned for more details on how this can transform your marketing game. https://lnkd.in/eDS4YXET #MarketingInnovation #IdentitySolution #PersonalisedExperiences

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🚨Useful eBook 🚨 See what the 8 "musts" are for successful partnerships in one of our latest eBooks1 Maximize revenue, prioritize action items, and leverage Partnerize technology for growth strategies. Download now: https://okt.to/qokp2g

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New Open Market episode featuring Jay Friedman, CEO of Goodway Group. This one’s packed with insights for anyone in ad tech, agencies, or media. Key Highlights: -Why Jay believes marketing belongs at the top of the boardroom agenda. -Goodway Group's incredible 95-year history and evolution. -How Jay’s perspective on remote work has shifted. -The critical role of incrementality in proving marketing’s value. -Smart advice for ad tech CEOs on how to effectively sell to agencies. As always, expertly guided by Joe Zappa. Check it out—link in comments.

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SafeGuard Privacy co-founder and CEO Richy Glassberg punctuates the end of Advertising Week with a blunt yet sage op-ed in AdExchanger. Read more about why he thinks CTV Advertising Sucks and what to do about it. Link to full article: https://lnkd.in/g88HH4mA #Adtech #Standards #CTV #TVAdvertising #AdvertisingROI

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/e_m7E78t #ContextualAI #CTVAdvertising #InnovationInMarketing

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eKhJgsri #ContextualAI #CTVAdvertising #InnovationInMarketing

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Connecting with first-party data ensures Coles360 is not just targeting it's customers that matter the most to brands, but driving quantifiable results. 360Impact provides insights on incrementality that brands need to grow. Some great insights from the maestro of all things measurement Andy Ford... exciting developments to come in this critical and demanding space. #coles360 #coles360impact #measurement #1stpartydata

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If you haven’t checked out the new OUTFRONT Advertising Trends Report yet, here’s a pullout of five top consumer trends.

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🌟 Explore Success Stories with NJ Advance Media! 🌟 Want to see how we've helped businesses achieve their goals? Check out our latest case studies to witness the impact of our innovative solutions across different industries. From enhancing brand visibility to driving sales, our success stories highlight the power of strategic media and marketing. #SuccessStories #CaseStudies #NJAdvanceMedia #Marketing #BusinessGrowth"

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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🎤 📣 Jenelle Tortorella Kelly is a masterful communicator & former broadcaster, post sales leader, and competitor who has turned a passion for helping people into building and leading customer facing functions 📣🎤 It's W8 / Q4 / 2024 and this week in our MGMT Boston up & coming operator series we’ve got Jenelle,  who tell the stories of enterprises through her teams VP of Customer Success at SmarterX, a data company giving retailers and brands the data they need to sell regulated consumer products. Her responsibilities include owning the customer experience and all revenue, from new logo acquisition, to expansion and retention metrics for a high-performing global CS & post sales team of 20. This is her first role reporting into the CEO; with that responsibility comes board exposure and having to navigate helping teams on the ground floor, while maintaining the 10,000 foot view. 🗣 Clear Communication 🗣 My communication skills have carried me in my career. I champion a direct and clear communication style, where I try to always lead with empathy. I’ve found a “pyramid” approach to communication works well in both a team setting and for executive communication. What I mean by that is to start at the top of the pyramid – clearly articulate the core message and most critical information upfront. Then, layer in detailed context and supporting data as needed. This strategy not only facilitates efficient decision-making but instills confidence that you’re fluent in the subject matter and can go deeper as needed. When communicating, I also like to “hit all the bases” of communication style and preferences – so I like to talk through critical topics live and then follow up in writing. Remember reiteration is important as it highlights key points and ensures comprehension across all levels. 3 Career Insights / Learnings 🏄‍♀️ Embrace Change "I believe that action always trumps inaction because waiting for perfect conditions often means missing out on important opportunities. This approach also means making the best possible decisions with the information you have at the moment and understanding that progress comes through taking risks" 🙋‍♀️ You Are Your Best Advocate - I’ve taken to heart the advice that you must be your strongest advocate. While mentors and champions are invaluable in providing guidance and opening doors, it’s equally important to step up and make yourself heard. That often means raising your hand, taking initiative, and asking for what you need and backing up your requests with solid data" 💪 Perspective Is Earned - "Perspective comes from experience and reflection—it’s something we build over time. I remind myself of this daily, using it as a guide to stay open to change and to advocate effectively...it enables me to see the bigger picture, empathize with others’ points of view, and make well-informed decisions." Go ahead and sign up for the newsletter to see the operator learnings we bring you in the weeks ahead!

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A great read that demonstrates publishers can boost profits without relying on 3rd party cookies (34.3% increase in win rate!) Check out Yahoo and LiveRamp were able to do so. #cookies #data #advertising #targeting #cookieless https://lnkd.in/gk9RBnYF

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One thing is certain - it's a political year in the U.S. 🇺🇸 , and Connected TV inventory will be in high demand this Q4 with advertisers. Simpli.fi's Programmatic Guaranteed solution can help Connected TV buyers secure high-quality/premium CTV inventory in advance, at a pre-negotiated price (CPM). Think of it as a pre-sale before the busy political season, where CPMs are expected to rise. Why deliver a PG deal with Simpli.fi? 🏆 One platform to negotiate PG deals across inventory partners + Guaranteed CTV Delivery ✅ Premium CTV Inventory + Audience targeted solutions ✅ Unified Optimization + Consolidated reporting across PG deals and tactics ✅ Bottom line - This is a great time to secure premium/guaranteed CTV inventory for Q4 Waiting until Labor Day - not recommended ❌

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The latest report from Effectv is here to help advertisers successfully navigate the fragmented video ecosystem and connect with audiences wherever they're watching. #EffectvEmp https://bit.ly/3MGj8AK

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