Paulina Tillman’s Post

I'm kicking off something new and exciting for publishers! AdTech Pub – AdTech for the Pubs We’re starting with weekly community calls designed to help publishers stay ahead of the curve, collaborate, and gain access to expert insights. 🗓️ Join us for one of our weekly sessions: Wednesday at 3 PM ET Friday at 10 AM ET These calls will cover key industry trends, problem-solving tips, and open Q&A sessions. It’s your chance to connect with fellow publishers and industry-leading consultants, tackle challenges together, and discover new ways to optimize your ad tech strategies. 💡 Whether you’re looking to innovate, troubleshoot, or simply stay informed, these sessions are for you! Publishers only (and approved consultants) Register for one or both reoccurring sessions below: 👉 Wednesday https://lnkd.in/gGHCMTpS 👉 Friday https://lnkd.in/gtAM5VU9 Let’s start something great together! 💬 #AdTech #DigitalPublishing #AdOps #Community #Consulting #DigitalAdvertising #Innovation

Unsubstantiated AdTech Opinion No.356: Everyone in AdTech who’s isn’t in AdOps, can accelerate their career 3 years by spending just 1 in AdOps. Knowing how a campaign actually works and happens - and encountering the issues, bugs, gremlins and stuff that just doesn’t work along the way - just makes you better at the dance, whatever you want to go on and do. Tip your AdOps folks.

"Overnight successes typically take a decade." Wise Words from Bill Wise on the AdTechGod(™) Pod... B-Dub and ATG are truly one(s) of a kind even if it's now apparent they're not the same person. Love how Bill shares this formula for success: 1. Calculated risk taking 2. Hard work 3. Timing 4. Luck. Easy to understand. Hard to replicate. That's Bill Wise – often imitated, never duplicated. I've now worked with/for him twice in my career. The first time was when L90 and DoubleClick Media merged to become MaxOnline with Bill and Keith "Kappy" Kaplan at the helm. The combo of hard work, timing, and luck allowed us to parlay search arbitrage into big business through the roll up of Excite/iWon/Ask Jeeves/IAC. Then I took a calculated risk joining Matt Spiegel, Lance Neuhauser, and Jeff Campbell when they started Resolution Agency while remaining partners with Bill and co. on the MaxSearch product. 20 years and a lot of hard work and good luck later we were reunited through the acquisition of 4C Insights (part of Flashtalking by Mediaocean) and the timing could not have been crazier in July of 2020. Today, I'm fortunate to have a front row seat watching Bill work his magic as we put the success formula in play every day for #teammediaocean. It's not easy and we don't always get it right but we keep trying to do better. Thank you Bill for the ongoing opportunity and for helping shape this company and transform our industry. We're all lucky you weren't a very good accountant. His words at 4:15 in the pod! :) https://lnkd.in/gNV7iRjY

Why do we believe in the importance of a PubTech ecosystem? 📈 Every day we speak to our customers and partners in digital publishing, and it's evident that organizations are facing pressure to 'get more from less'. What stands out is the absence of a vendor ecosystem that can directly help with this.🏢 Of course, lots of great companies are supporting digital publishers (many of whom we count as partners), but we see PubTech going beyond the high level. It's about tackling the day-to-day challenges faced by AdOps and Revenue teams and supercharging the people that power the OpenWeb. 🚀 PubTech isn’t about penalising advertisers, it is about serving the Open Web with vendors that can help Digital Publishers make a difference. 💻 Chief Executive Officer Andrew Mole explains. #PubTech #AdOps #DigitalPublishing

With payment delays in AdTech now up to 180 days, it's time to end this struggle. Revving aims to solve this issue and speed up industry growth. So today we are announcing our latest campaign ´Frozen in Time' Book a demo today to learn more. Revving.io/frozen-in-time #adtech #affiliate #publisher #programmatic #paymentterms #revving

Fascinating to see one publicly traded company (hims) and two venture-backed companies (myhixel and mojo.so) compete against my bootstrapped brands' hero product search term on Google. Must mean I'm doing something right if I'm on their radar and they're trying to win over potential customers that are specifically looking to purchase mate endurance. While it's a validating feeling, it's also frustrating having to spend marketing dollars protecting my own brand's positioning from competitors trying to win over customers who have already expressed an interest in my brand's product. But that's just the beauty of a competitive industry. Constantly forcing you to adapt, innovate, and beat out the competition.

Are you wondering what #adops are or how Adopstar Ltd can help with them? Then look no further than our most recent #blog. You can learn all about the advantages of #outsourcing your Ad Operations right here: https://lnkd.in/g97Zuesv

If you're a pubtech company, and want an engaged audience of over 120 people from the cream of the crop of publishers to learn about your value proposition, I host a once-a-month opportunity for an AMA in The Adtech Chat Community Publisher Only group. Here's an honest, and entertaining review by Andrew Mole of pubX. "The Publisher AMA with JW (he of AdOps WhatsApp Infamy) was an experience that I entered with many preconceptions as to how it would go, and how I could feel coming out of it. I was generally excited, but with nagging doubts: Would anybody show up? If they did, would they ask questions? What would the response to our answers be like? Could I type fast enough?! Despite being incredibly well-prepared by JW, I still entered expecting to be the Black Swan event - we would be the AMA where,... well, nobody would AMA. In terms of comparable events, I entered this in the spirit of a blind date (an analogy I will not torture throughout this review). What I found, however, was an incredibly receptive community of wonderful people, with brilliant, insightful questions, keen to learn more. This is as much a testament to our industry as it is to JW's great curation of these communities, but it was very welcome. What I hadn't expected, however, was for the experience to be fun. There was simultaneously the excitement of the AMA, and the reassurance of being on a call with JW, running the event like a seasoned conductor manages an orchestra. It was somewhere between a public event, and chat with a friend, but at the same time. I believe completely in the pubX product, but I have no doubt that the success of the AMA (and against all our best expectations, it was a big success!) was down to the way it was set-up, and managed in real-time, by JW. This is 100% something I would recommend for any company seeking further traction, with an interesting product." April has been sold, but I have the May slot currently available for purchase.

Check out the new campaign video from our portfolio company Revving. This perfectly illustrates the challenges that companies within #AdTech face, with #payment terms of up to 180 days harming their ability to utilise #capital that is owed to them to #scale operations. Revving provides an effective solution to this industry wide issue, and is on a mission to #speed up their #industry and help support its #growth. #venturecapital #smallbusiness #technology

We changed our whole game plan right as we started generating revenue... Here's why: I should give a little bit of context first. Back in January, my brother, Yoav Benzaquen Gabriel and I started ufound, a user interview exchange platform. In only 3 months we got 500+ signups, 200 active users and some paying customers. It was the first time we had some real success. Our users were loving: 1. The concept of exchanging valuable connections 2. Getting calls with ideal customers directly to your inbox 3. Creating meaningful connections But there were glaring problems we couldn't ignore: 1. Not enough volume 2. Intros > Feedback 3. Frugal Founders So, we circled back and spoke to our 20 most engaged users for improvements Most users wanted SALES, not user interviews. At the same time we became aware of prioritizing warm outreach methods & relationship-led sales. So we asked ourselves: How can we help users generate warm revenue? Our assumption: testing out a partnership platform Our goal is to increase the ratio of leads to sales by facilitating meaningful connections. Check out this page for the detailed approach we are taking: https://lnkd.in/eYNZKkVv We are really excited for what is to come and will keep you updated on our progress! P.S.- If you’re looking to build your own content, partnership and community funnel, DM me “warm” and we can speak about our tailored process.