ADScholars’ Post

Nandini and I were live today talking about why Integral Ad Science & DoubleVerify have business models that are even more broken than their "Scapegoat-as-a-Service" brand safety tech. If you want to hear our thoughts on how these companies use fear, extortion, and opacity to mislead marketers, hold publishers hostage, and provide air-cover to big tech companies as they monetize garbage, here's the replay: https://lnkd.in/e4F66Vjg #adtech #programmatic #transparency

As a VP of Ops for an advertiser, one of my tasks was to make our campaigns more profitable by monetizing the exit traffic. We had multiple placements, across multiple brands and white labels. I would keep track of all 24 placements and how offers would perform in google sheet. When an offer didn't perform well, I would need to make a tech request to remove it and replace it for something else. Boardwalk Marketing, LLC allowed me to test offers faster and customize each placements easily without the need of tech. Not only was I able to make the updates myself but it allowed me to run tests as often as I wanted. Find out what else Boardwalk can do for you! #adtech #AI #Boardwalk #Monetization

Adtech is a wild ride—full of crazy news and even crazier concepts. Here's how I keep up with what's going on: 1. Research: 🔎 Spend 15 minutes a day reading industry articles—my go-to source is ExchangeWire. Their articles, video interviews, and MadTech Sketches are the best. 2. Ask Questions: ❓ Don't hesitate to reach out to people who work in the vertical you're trying to understand. Curious about curation? Send a message to someone in that field on LinkedIn. Networks like AdTech Connect are also great for meeting industry professionals face-to-face. 3. Simplify: 😇 I love finding ways to simplify complex problems. This is where LLMs come in handy. As an observational learner, it can be challenging not seeing the tech in action every day. That’s why I use analogies... Think of SSPs and DSPs like a lemon market. 🍋 - SSP (Supply-Side Platform): The lemon farm wants to sell its lemons, so it uses an SSP to showcase them to buyers. - DSP (Demand-Side Platform): The lemonade stands want the best lemons, so they use a DSP to find and bid on them. - The SSP connects the farm to the right buyers, while the DSP helps buyers find the best lemons at the right price—making the lemon trade efficient for everyone. Does anyone have other ways they learn about the industry? #adtech

OpenAI's Strategic Rethink: Is Meta the New Competitor? Discover how OpenAI's primary competitors and strategies have evolved. Explore why Meta could potentially be a greater long-term threat than Google, and how their unique business model poses challenges. #OpenAICompetitors #MetaVsGoogle #StrategicRethink #TechIndustryTrends #ArtificialIntelligence #BusinessStrategy #CompetitorAnalysis #TechGiantShowdown #FutureThreats #InnovationInTheDigitalAge

OpenAI has acquired the domain Chat.com from HubSpot co-founder Dharmesh Shah. Shah had previously purchased the domain for $15.5 million in early 2023. While the exact terms of the sale to OpenAI have not been publicly disclosed, Shah hinted that the transaction involved OpenAI shares, indicating a potential equity-based deal. Read the most important news of the day: presidentialsummary.com #OpenAI #ChatDomainSale #PresidentialSummary

OpenAI's Strategic Rethink: Is Meta the New Competitor? Discover how OpenAI's primary competitors and strategies have evolved. Explore why Meta could potentially be a greater long-term threat than Google, and how their unique business model poses challenges. #OpenAICompetitors #MetaVsGoogle #StrategicRethink #TechIndustryTrends #ArtificialIntelligence #BusinessStrategy #CompetitorAnalysis #TechGiantShowdown #FutureThreats #InnovationInTheDigitalAge

OpenAI CEO Sam Altman is Reddit’s third-largest shareholder with an 8.7% stake in the company, revealed in an IPO prospectus filed with U.S. Securities and Exchange Commission (SEC) Reddit reported $804 million in revenue in 2023, mostly advertising. Separately, Reddit signed a $60 million content licensing deal with Google for AI training, despite rivalry between OpenAI backer Microsoft and Google parent Alphabet. As Reddit eyes growth in AI, Altman’s dual roles may raise conflict questions given the competing interests between OpenAI’s backer Microsoft, and new Reddit partner Google. 👉 Follow @ai.ascent for the latest AI and Tech updates on instagram! Source: Business Insider #AI #OpenAI #SamAltman #Reddit #linkedinforcreators #linkedincommunity

Being a basketball fan, great to see the new experiences that tech and AI can bring. In 2010, the Warriors started on a journey to transform from a basketball team into a larger sports media and entertainment company. Learn how the organization is reshaping its IT and data operations as well as redefining how it delivers digital experiences for its fans. #GoogleCloud #FanExperiences #genAI https://google.smh.re/4Vmp

If you thought #adtech was all #algorithms and no personality, prepare to have your circuit boards blown. This week’s episode of the Adotat Show features none other than Oleg Korenfeld the Chief #Technology Officer (CTO) of CMI Media Group who's turned data into a high art form—and not the kind that puts you to sleep. From the frosty climes of Siberia to the hotspots of New York’s tech scene, Oleg’s journey is more thrilling than a season finale cliffhanger. Strap in, because this isn’t your grandma’s podcast episode—unless she likes sassy tech insights mixed with tales of Cold War-era escapades, then she might actually be into Oleg. Now, let’s get real—Oleg isn’t just talking about Empower as the Godzilla of health marketing tech; he's laying out why it's more like King Kong on a caffeine buzz. He dives into how this beast of a platform is tearing down the silos between dusty old data practices and sparkling SAS-enabled brilliance. This is where the magic happens: not in some drab boardroom, but at the exciting intersection of healthcare data and cutting-edge #technology. Forget stale #webinars; this is the #tech deep-dive you actually want to listen to. So, if you’ve ever wondered what it’s like to navigate the wilds of the ad tech jungle, this episode is your machete. Find out how a little kid from Siberia becomes a titan of tech in America, why data privacy doesn’t have to be a snoozefest, and what snacks power a late-night coding session (hint: it's not celery). Miss this at your own peril, because the insights here are hotter than a server farm in July. Tune in, turn up, and get ready to be entertained and educated—Oleg and Pesach aren’t holding back. https://lnkd.in/giKpFSnY

It's homecoming season... and while technically not a homecoming, it sure feels like one as I start a new journey with Crescendo Collective, helping expand the impact this amazing team has in making digital dreams a reality for so many companies. Over the last decade+, I have been fortunate to lean on Tom Duffey, Bernard Gomez and the whole crew to help solve complex challenges. Throughout that time there was never a feeling of 'my client' / 'your client', it was always 'our client'. Today, that sentiment becomes even more true, and I'm excited to see what technical challenges we can help YOU solve. Frustrated with the long road to MLR approvals? Let's talk. Trying to tame licensing costs and streamline your martech stack? Let's talk. Striving for greater ROAS? Let's talk. Wondering how AI can really work for you? Let's talk. Curious about the weather? There's an app for that. For nearly everything else, let's talk.