Jeremy Flynn

Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gt2aM2jG

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This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gZq6fKdg

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Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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Unlock reliable, global data with Profiles by Kantar's Omnibus Surveys. 🌍 With coverage across 53 markets, robust sample sizes of 1,000+ respondents, and quick turnarounds with results in just a few days—you’ll receive diverse, actionable data to guide impactful decisions. Our Omnibus Surveys are perfect for one-off studies or regular tracking, helping you stay agile in an ever-changing market landscape. Start your next project with trusted data that drives confidence: https://lnkd.in/gCHaABEF #MarketResearch #GlobalData #KantarProfiles #OmnibusSurveys

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Continually impressed by the Infillion research team (cc Dasha Gorin Jamie Auslander Ashley Avarino). Attention Measurement fails to consider that not all attention is created equal! Before brands can drive awareness, consideration, CTR, conversions, or any other outcomes, they must first capture attention as 90% of consumers say they have strategies for avoiding ads. How do brands level up their game at a time when consumer attention is more fragmented and precious than ever? To capture this type of experiential attention outlined in the whitepaper (link below), marketers should evaluate three things: 1) Let audiences opt-in, 2) Facilitate a value exchange, + 3) Provide ample interactivity Infillion partnered with Adelaide to quantify attention quality on seven ad campaigns: on average, engagement media scored 51% above Adelaide’s 2023 benchmarks across all devices and channels, affirming Infillion’s storied legacy of stewarding attention-based campaigns. By respecting the viewer’s time and delivering a high-quality, interactive experience, we are able to guarantee the lean-forward, experiential attention necessary for delivering ad engagement and performance. https://lnkd.in/eCAwByeu

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Data-driven personalization has been a long-standing goal for brands, but creative aspects often take the back burner due to data and resource limitations. Jason Brown, Acxiom's Cloud and Platform GM, explains how generative AI can overcome these challenges and enable marketers to tailor ad content and create better #CX. Find out more in The Drum:

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For the past few years, we’ve been tracking the rise of subcultures, and this year’s study focuses on those that defy age. Our data reveals that people aren’t bound by the year they were born — they’re bound by what they love. Interests and passions transcend generational boundaries, which is why this report explores subcultures that unite people of all ages. From gritty dirt riders to free-spirited roller-skaters, we’re diving into the tapestry of American subcultures that bridge generational divides. https://lnkd.in/gUmWChzn #subcultures #trends #culture

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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A smart move by Colgate-Palmolive. It's not that people don't want to share any of their data - they want a fair exchange of value in return (and they want to be the ones to make the decision, not the other way around). “We’re not collecting data just to have it. It’s important that there’s a reason behind everything we collect – a value proposition.” #FirstPartyData #DigitalMarketing

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Are you responsible for marketing your company's latest AI-powered innovations? Merritt Labs just published a new report for marketers seeking to better understand the needs of buyers looking for AI solutions. Our latest report looks at: - The speed at which B2B companies are adopting AI       - The AI tools B2B companies are using today and plan to use tomorrow - Who are the AI buying decision-makers in the enterprise - Where these buyers are going for info on AI products and solutions This and much more. Download the report now:

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Captify®'s Search Intelligence can reveal what audiences are looking for in real-time. See how Captify and Magnite work together to help advertisers activate those insights on CTV. https://lnkd.in/eRnbM-_h

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

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At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://bit.ly/4eT813C

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Marketers today must balance personalization with privacy, as consumers demand relevant experiences while regulations tighten. @AnalyticsIQ CEO Scarlett Shipp emphasizes that understanding your data, maintaining clear privacy policies, and leveraging predictive analytics are crucial strategies for navigating this challenge. As third-party cookies phase out, innovative tools like contextual targeting and data-driven insights can help marketers stay compliant while delivering effective campaigns. #Privacy #Personalization #MarketingData https://lnkd.in/g-7MTpzD

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Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

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