Damian Amitin

Need more from your brand research? Illuminas's proprietary MaxShare methodology delivers. Learn more with the white paper. #mrx #mr #brandshare #mindshare #marketing #branding

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How can organizations get started with building an #AI strategy? Merkle's Courtney Trudeau breaks down the fundamentals in this article for The Drum: https://bit.ly/3WcN63I

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At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://bit.ly/4eT813C

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📣 Is Panel Fraud the New Ad Fraud? In our latest article, we delve discuss the depths of this issue and reveal how Kantar is using AI and other advanced solutions to combat Panel Fraud. Don’t let your data be compromised. Stay informed, stay ahead. 👉 Read the Article https://lnkd.in/g6auKgDa #Kantar #AI #DataQuality #MarketResearch #PanelFraud #AdFraud

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📣 Is Panel Fraud the New Ad Fraud? In our latest article, we delve discuss the depths of this issue and reveal how Kantar is using AI and other advanced solutions to combat Panel Fraud. Don’t let your data be compromised. Stay informed, stay ahead. 👉 Read the Article https://lnkd.in/gvyuzvf9 #Kantar #AI #DataQuality #MarketResearch #PanelFraud #AdFraud

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Cloud migration isn't simple or cheap but it can revolutionize your business. Merkle's blog breaks down the 8 essential steps for a successful cloud strategy. Ready to dive in? https://bit.ly/3TYOHtP

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Do data standards strategies equate to increased ROI? It seems most marketers (a whopping 86%) believe employing data standards is critical to outpacing competitors these days, and why wouldn’t it? Ensuring data accuracy and privacy, creating stronger ROI measurables, aligning analytics with business objectives, consistently interpreting cross-department data to eliminate silos . . . it’s all good, right? The trouble is, most leaders have no confidence in their own practices. Little wonder. The sheer volume of available data coupled with the input of tech like generative AI can create a complex and confusing mess that’s harder to make sense of than the rules to cricket.  One way to cut through the complexity is to develop a cricket…no, I mean a corporate playbook to guide all areas of the organization to a consistent handling of incoming data. The handbook should include: ·     Identifying your business objectives ·     Mapping your processes to select and collect targeted data ·     Defining the things you want to measure as KPIs and why ·     Implementing the tools and tech you’ll use to digest and distribute the information ·     Selecting the people who will champion your data standards practice ·     Maintaining a flexible infrastructure that allows you to shift when tech and data change If you have internal alignment on your playbook, confidence will follow, along with improved ROI. And if it doesn’t? Well, that’s why you remain flexible and ready to quickly adapt to create success. Anyway, that’s what I think. What are your thoughts? How important are data standards strategies? How do approach them? https://lnkd.in/gMGv5qGE

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Data Clean Rooms: What is Fact and what is Fiction. The FTC’s recent article on Data Clean Rooms (DCRs) highlights important questions about their implementation and limitations. It shows why we need careful and responsible ways to share data. However, data collaboration isn’t just about DCRs. Our tools are made to tackle these challenges. Let’s work together to create a better future for digital ads and make the internet a better place for everyone! Link to the article: https://lnkd.in/gZCtkKj2 #DCRs #DataCleanrooms #DataCollaboration #FirstPartyData #DataPrivacy #AdTech #SaaS #DigitalMarketing www.digitalAudience.io

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Are you running search campaigns across the globe? #GenAI can help with optimization and localization. Learn more in this blog post from Merkle: https://bit.ly/3Y1YYXl

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Not so long ago data leaders were rare. Now CDOs and CDAOs are (almost) everywhere, and evolving quickly. That's why we partnered with Tableau to found the Data Leadership Collaborative as a platform for data leaders to share what they know, how they learned it, and where they're applying their knowledge. As a resource for future data leaders. And above all, as a voice for innovation, diversity, and collaboration. Here's to data leaders in 100% of companies, non-profits, and government agencies, DLC! #dataleader #dataforward

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Google Cloud recognizes #datacollaboration is the strongest path to combatting signal loss. 🍪 With #BigQuery data clean rooms, marketing teams have a powerful way to unlock privacy-focused data collaboration and advanced analytics for the future. ☁️ LiveRamp, with the combined power of Habu, is excited to build on top of this foundation to give ALL business users a powerful application layer and cloud-native identity that accelerate speed-to-value, data fidelity, and ecosystem connectivity. Learn more:

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Unlock reliable, global data with Profiles by Kantar's Omnibus Surveys. 🌍 With coverage across 53 markets, robust sample sizes of 1,000+ respondents, and quick turnarounds with results in just a few days—you’ll receive diverse, actionable data to guide impactful decisions. Our Omnibus Surveys are perfect for one-off studies or regular tracking, helping you stay agile in an ever-changing market landscape. Start your next project with trusted data that drives confidence: https://lnkd.in/gCHaABEF #MarketResearch #GlobalData #KantarProfiles #OmnibusSurveys

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Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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Discover how video is revolutionizing #B2B marketing! 🎥 In The Drum's discussion, Merkle's Sonya Hand and other leaders dive into the strategies behind today’s most impactful campaigns: https://bit.ly/3B3jj6U

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Kieran Kennedy, Head of Snowflake Marketplace, joined #TheMarketingRapport podcast to discuss: ❄️ Data Silos and Integration Challenges ❄️ The Shift from Data Movement to Data Work ❄️ The Importance of Clean Rooms for Data Privacy and Security Listen now for a deeper dive into these timely topics, and subscribe wherever you get your podcasts: vrsk.co/46taRIm #SnowflakePartner #DataCloud #IdentityResolution

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In addition to driving adoption of AI across the revenue ecosystem, RevOps must embrace the technology for its own purposes. In this Forrester blog, Principal Analysts Simon Daniels and @Katie Linford dive into five categories of AI capabilities that can solve a broad range of GTM challenges.

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The AI Revolution is reshaping the advertising, marketing, and business landscape. Clara Shih, CEO of Salesforce AI, delved into the transformative power of generative AI at IAB Tech Lab Summit this morning. Her talk highlighted recent breakthroughs in content generation, personalization, and immersive experiences. Clara also shared valuable insights on best practices for continuous learning and organization change management. Advertisers, publishers, and agencies can seize this moment to unlock new growth and opportunities. Also it’s great to see an Asian Female CEO on stage! Represent!!! #AAPI #AI #ArtificialIntelligence #Marketing #BusinessTransformation #iabtechlabsummit

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