Jon "JLo" Lorenzini

Check out this AdExchanger piece by TrueData's own David Berman! Learn about factors impacting data collection across the internet that you should pay attention to and strike a balance between accuracy and scale to reach your audience effectively. https://lnkd.in/gDmdRiRB

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Consumers are increasingly aware of the value exchange between their data and the content they consume and many feel the benefits of personalized ads don’t always justify the privacy risks. Contextual targeting strikes the right balance—delivering relevant ads while protecting user privacy and meeting the needs of both advertisers and consumers. Seedtag #contextual #privacy #digitaladvertising #advertising #digitalmedia #targeting

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AUTOMATION BOOSTS RANKER'S AD REVENUE WITH MAGNITE'S DEMAND MANAGER - Milliseconds are crucial in programmatic advertising for maximizing revenue. - Ranker increased ad spend by 5% using Magnite’s automated Prebid optimization. - Automation adjusts auction timeouts in real-time based on individual bid requests. - Ranker now optimizes Prebid setups without overburdening its web dev team. - Automation helps Ranker prioritize SSPs and optimize bid requests effectively. 📖 Article by Anthony Vargas AdExchanger https://lnkd.in/g7cBhFAj 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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Some good points are made by PubMatic’s Andrew Baron in AdExchanger’s latest Data-Driven Thinking column. Ironically, cookies were never that big of a problem in the first place—your humble, anonymous cookie is far less personal than a hashed email (which, as the FTC recently reminded us, is in fact still PII). But to the writer’s point, years of worrying about their impending deprecation have led to some very positive changes. First- and carefully curated and enhanced second- and third-party data will always yield better results, assuming you can protect the privacy of the consumers who produced it. And yes, whatever more personally identifiable data you’re working with—whether it’s sell-side targeting, modeled audiences, or contextual signals—alternative IDs have shown great promise in creating a layer of privacy protection. However, the real challenge arises when these identifiers traverse the bidstream and are shared with third parties. No matter how secure your encryption, once data leaves your control, it’s vulnerable to exploitation or reverse engineering. Anything can happen. The signals aren’t the problem—it’s the way we’re sharing them. We built Symitri to solve these inherent privacy challenges in adtech infrastructure. By ensuring that personally identifiable data never leaves the control of its owner, Symitri offers truly deterministic targeting without sacrificing privacy. With Symitri, you can achieve precision, performance, and privacy—no compromises necessary. #Symitri #Privacy #DataProtection #Trust #TRUSTX https://lnkd.in/eS9Aem8B

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Marketers today must balance personalization with privacy, as consumers demand relevant experiences while regulations tighten. @AnalyticsIQ CEO Scarlett Shipp emphasizes that understanding your data, maintaining clear privacy policies, and leveraging predictive analytics are crucial strategies for navigating this challenge. As third-party cookies phase out, innovative tools like contextual targeting and data-driven insights can help marketers stay compliant while delivering effective campaigns. #Privacy #Personalization #MarketingData https://lnkd.in/g-7MTpzD

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NEW TAXONOMY HELPS NEWS PUBLISHERS BYPASS BRAND SAFETY BARRIERS - Local Media Consortium launches NewsPassID with a new content taxonomy for programmatic ad deals. - Advertisers can buy brand-safe, contextually targeted inventory from vetted news publishers via a private marketplace. - New system bypasses automated keyword blocklists, addressing issues of demonetization for news content. - At launch, 5,000 vetted publishers offer inventory across multiple formats, categorized into 10 high-demand content areas. - The platform minimizes ad tech intermediaries, allowing publishers to collect the majority of ad revenue. 📖 Article by Anthony Vargas at AdExchanger : https://lnkd.in/gixraBh8 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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Artificial Intelligence, the future of measurement and privacy regulations are just some of the issues we’re discussing on Day 2 of the IAB Tech Lab Summit. #TheEndOfTheBeginning

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How is AI changing Google Ads? If your leveraging or considering paid ads (PPC), you should listen to this podcast by Jared Correia and Desire'e Martinelli. They discuss: 1. Proper Conversion Tracking on Google Ads. 2. Setting Up Effective Landing Pages for Higher Conversion Rates. 3. Overview of Automated Campaigns and AI in Google Ads. 4. Potential Ethical Violations with AI-Generated Ad Copies. https://lnkd.in/ed_-Xf2g

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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I could have written this entire article- Except my version would read like a rant/screed on why 'traditional' broadcast style ads are SO bad despite the technology and streaming data. Those of you who work for big brands- that have CTV budgets- should be demanding more. In my humble opinion... #digitalmarketing #ctv #data #advertising #imo https://lnkd.in/eskyvn9X

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Google made some important changes to the SERP yesterday. Here are some notes and recommendations from Backbone Media on what the Search Generative Experience means for brands/clients/retailers and how to evolve your SEO and SEM strategies in this new environment.

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Announcing Aperiam's Latest Investment: Gigi! 🍒 Aperiam continues to make strategic bets in commerce media and CTV, the fastest-growing segments of digital advertising. With Amazon Ads being the largest commerce media channel AND the fastest-growing Streaming TV ad platform, we are excited to introduce our latest investment: Gigi. Why Gigi? 1) The product. Gigi’s unique ability to integrate a brand's first-party commerce data with Amazon's data for audience enrichment and deterministic omnichannel measurement sets it apart. This powerful combination enables brands and agencies to buy and measure Amazon Streaming TV ads more effectively. 2) The team. The founders behind Gigi consists of experienced commerce media executives - led by cofounder and CEO, Adam Epstein - who have a bold vision for the future of Streaming TV, commerce media, and data collaboration and a history of success in commerce media. Their expertise ensures that Gigi is at the forefront of innovation in this space. We believe Gigi’s capabilities and the vision of its team will drive significant advancements in how brands leverage data to enhance their advertising strategies on Amazon’s platform. Check out Gigi here: https://gigico.tv/ cc: James Borow Joe Zawadzki Danilo Tauro, PhD

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X is suing major advertisers like Unilever, Mars, CVS Health, Orsted, and the World Federation of Advertisers for allegedly conspiring to boycott the platform, leading to billions in lost ad revenue. The lawsuit follows a decline in advertising due to concerns over brand safety. X seeks damages and an end of the alleged boycott, legal experts seem to believe the case might struggle against First Amendment protections. #X #Advertising #BrandSafety https://lnkd.in/eiJQQJYV

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/g8J-Bme9

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Are marketers wasting money on inaccurate user data? 📉 In this article, Ad Age explores the evolving landscape of data shared by prominent vendors, raising an important question: Is this data truly worth the investment? As it turns out, much of the data is either completely inaccurate or raises concerns about whether data vendors should even be storing it. So, what’s the alternative? One option is contextual targeting, which focuses on the content consumers are engaging with in real time, ensuring relevance and accuracy without relying on uncertain personal data. Discover Ad Age's findings here: https://lnkd.in/eYWMnsh9 #AdTech #PrivacyFirst #DataAccuracy

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Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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