Chris Carberg

Stand out in the behavioral health industry with these essential branding tips! 🌟 Build trust, communicate your mission, and connect with your audience authentically. 🤝💡 #BehavioralHealthBranding #HealthcareMarketing #MentalHealthBusiness #BrandBuilding #TrustAndCare #HealthcareBranding #BusinessSuccess

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🚀 Creating a powerful Major Donor automation in Virtuous has never been easier! With just a few clicks, you can set up automated workflows that save time and increase engagement. Check out our video to see how simple it is to build an automation from scratch or using best-practice templates. 🔹 Choose your campaign, schedule, and details 🔹 Automate emails, texts, and Letters on Demand 🔹 Auto-assign major donors to gift officers and append wealth data 🔹 Set tasks for your team so they stay on track Automation handles the routine tasks, so you can focus on building relationships with your donors. 🎯 Get a personailzed demo to see everything Virtuous has to offer 👉https://vrtuo.us/4gNqOiP #Fundraising #Nonprofit #Automation #MajorDonors #VirtuousCRM

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"When it comes to website trends, how do you know what’s actually of value vs. a fleeting misfire? Mobile and desktop website features are evolving at a rapid pace. What do you include in your site? What should you ignore? One general rule of thumb we stand by when building new medical and healthcare websites is this: Does this new feature support your business’s mission, or does it distract from it? Sure, it might be clever, but does it help your clients solve their problems?" Read on to learn more about how your healthcare organization can have a stronger, customer-oriented website that drives growth for your business!

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If your website doesn't INSTANTLY answer 3 Qs, it's costing you new patients 1. What services do you offer? ↳ Describe the treatments you provide 2. Which demographic do you serve? ↳ Be clear about the specialty and geo-demographics 3. What are the next steps to schedule an appointment? ↳ Make it easy for patients to book appointments online. Visitors should know they're in the right place within 3-5 seconds of landing on your site If it's not obvious, they'll leave and you'll lose what could have been a loyal patient

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Read on to discover how technical SEO ensures better rankings and user experience by improving your site's speed, crawlability, and indexing... #technicalseo #seo #blogging

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Optimize Your Healthcare Content! Keyword strategy is key to reaching your audience. We worked with a healthcare consultancy that had great content but lacked visibility. Our targeted strategy made all the difference. Check out WriteRN's blog, "Keyword Strategy for Healthcare Brands: How to Optimize Your Content," and optimize with us! 🚀 https://lnkd.in/eYaSaQ3x #KeywordStrategy #HealthcareMarketing

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Is Your Digital Advertising Campaign Violating HIPAA? Unfortunately, about 50% of the advertising campaigns we take over for our clients ARE inadvertently violating HIPAA standards via their tracking and targeting processes. Here are some critical questions to ask yourself or your agency to safeguard against HIPAA violations: Are you avoiding the collection of PHI from website visitors? Since many visitors to your website cannot give permission for their PHI to be used in marketing, ensure your website does not automatically collect/store identifiable health information without explicit consent is essential. Unfortunately most WordPress and other popular CMS systems are set to automatically collect and story visitor data and these CMS are rarely HIPAA compliant. In fact, almost every CMS has been known to share PHI on multiple occasions because of security breaches. Are you targeting audiences in a HIPAA-compliant way? Use non-identifiable data to create target audiences. Leverage demographic information like age, location, and interests rather than health-related data to avoid potential HIPAA breaches. Are you using HIPAA-compliant vendors and software? Partner only with vendors and software providers that are HIPAA-compliant and willing to sign Business Associate Agreements (BAAs). Be cautious of using groups like Hubspot and SalesForce, which may not meet HIPAA compliance standards without specific agreements/processes in place. Is your marketing team well-trained on HIPAA regulations? Regular training sessions should be conducted to keep your team updated on the latest HIPAA requirements and best practices in digital advertising. A-Train we require all team members receive certified training and regular continuing education to stay up to date on HIPAA regulations and make sure we are serving our clients well in this regard. Ensuring HIPAA compliance in your digital advertising is not just about avoiding penalties—it's about building trust and maintaining the integrity of your brand.

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Are your healthcare review profiles static or dynamic? A great preview of another conversation being released in a couple of weeks with Evan Steele. Besides tons of tactical nuggets he provides a great perspective on extending your boundaries of SEO. We are so focused on keeping websites active and fresh, you should be thinking of your business/review listings the same way. Another property asset that needs to be continually improved upon. #seo #digitalmarketing

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💭 When I think about promoting health services online, I realize that keyword research is crucial. More and more people are searching for health information online, and it's important for healthcare providers to rank at the top of the search engines. ️↪️In this article, I'll share strategies and tools for keyword research that will help improve the visibility of your medical content and engage your target audience. 💎 Find out what people are interested in Figure out what your audience is interested in so you can create relevant content. For example: If people search for "dentistry" or "rhinoplasty," writing articles on those topics can attract more visitors. 💎 Analyze your competitors Determine who your competition is and how to stand out. For example: if your competitors are ranking for the query "blepharoplasty", you can focus on "Types of blepharoplasty: how to choose the right one" to attract a narrower but interested audience. 💎 Look for opportunities with low competition Find keywords with less competition to increase the likelihood of ranking better. For example: Instead of a keyword with high competition such as "Bariatric Surgery", you can use "new bariatric surgery techniques" which can have lower competition and attract the target audience. 💎 Search intent information Match your content to the needs of your users. For example: If users are looking for information on "hair transplantation," create a detailed guide to the different transplant methods rather than just a general article. 💎 Find new content concepts Explore new topics for content creation. For example: Use keyword tools to find out what your competitors are ranking for and create content based on that data. If your competitors are ranking for the query "tooth transplantation," you can develop content on "innovative tooth transplantation techniques to improve patient quality of life." 💎 Maximize ROI Put resources into keywords that generate traffic and increase conversions. For example: Target keywords such as "new bariatric surgery techniques" to attract visitors who are interested in current treatments and may become your patients. 💎 Optimize the SEO on your page Improve the SEO of every page on your website to climb the rankings and attract more targeted traffic. For example: Use keywords in titles, meta descriptions, subheadings and content text to make your page more attractive to search engines. 💎 Monitor and measure performance Take advantage of analytics tools to evaluate the effectiveness of your keywords. For example: Monitor metrics such as organic traffic, bounce rate and conversion funnel to evaluate the effectiveness of your SEO strategy. 📈Want to improve the visibility of your medical content and attract more patients? 📩Start applying effective SEO strategies right now and unlock your brand's potential with me. Call for a consultation absolutely free! #TopTenLead #SEO #Google #medicalebsite

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Are you missing out on potential clients? 🏥💻 On August 14th at 11:00 AM EST, I’m hosting a live webinar to help you optimize your clinic or medspa website for maximum conversion. Discover the 5 critical elements you need, and learn how simple changes can make a big impact on your bottom line. Sign up now and take the first step towards higher conversion rates! Save it in your calendar here: https://lnkd.in/emu7EQWA #ClinicSuccessPartners #Webinar #ClinicSuccess #ClinicGrowth #MedspaGrowth #HealthcareMarketing #SEO #ConversionOptimization

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Still struggling with the results from the ad agencies you are using? Learn how I can help you scale your clinic. Comment for a link to access these programs. #chiropracticmarketing #clinicowner #clinicsuccess #chiropractor #medspalife #growth

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Did you know that direct mail marketing can yield a remarkable response rate compared to other channels? Research shows that direct mail’s average response rate is around 4.9%, significantly higher than email at 1%. Understanding how to effectively use direct mail can truly empower dental practices to connect with potential patients. By crafting targeted messages that resonate with your audience, you not only stand out but also build lasting relationships in your community. Exploring this powerful strategy can help you tap into new opportunities for growth. What are your thoughts or experiences with direct mail marketing? Let’s share insights and support each other on this journey to success! #DentalMarketing #DirectMail #DentalHeroes #Empowerment #Community https://lnkd.in/ge_6Z5tq

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"Scaled Content" rules could impact your AI-written content strategy. Are you ready? #digitalmarketing #SEO @Google Moz #contentmarketing #contentstrategy #aicontent https://lnkd.in/gQcpHCd5

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Struggling to meet census? Your SEO strategy might be the culprit... A lot of behavioral health and addiction treatment centers have a problem. You can't find them on Google. Directly impacting the number of leads they receive. Which causes reduced census. The reason (well partially)? They rely on basic SEO strategies (if at all) that are: - Outdated - Rarely applied Imagine having a world-class treatment center. Yet, you struggle to fill your beds because patients can't find you online. It sucks to see competitors outrank you. Especially because you know your services and outcomes are better. A weak SEO strategy wastes your marketing budget. It also means those in need may never know you exist. You need a better SEO strategy. One that fits your unique needs. You 𝗖𝗔𝗡 dominate your little corner of Google. You 𝗖𝗔𝗡 drive more patient inquiries. You 𝗖𝗔𝗡 meet census every month (without worry). A proper SEO strategy and execution plan can do that. You have to improve your search engine visibility. It's essential to reach those who need your services most. What steps are you taking to make sure your center stands out online?

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Being a great dentist isn't enough; you need new patients and better search visibility. Here are a few of the challenges, and how dental SEO can help. #MedicalSEO #DentalSEO

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Ready to boost your medspa’s visibility? Tune in as Nate Tubbs, Founder of Aesthetic Influence, shares game-changing social media strategies tailored for medspas. 📲 #podcast #newepisode #socialmedia #medspa #medspamarketing #socialmediastrategies #socialmediatips

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Everyone wants to know how to optimize their website for SEO yet it can seem complicated for many. This information can apply not only to dental practices but also to dental coaches/consultants and other industry leader's websites! In this video, I keep it simple and talk about the simple things, like what to put in your headlines (H1 and H2s), paragraphs, and blog content! https://lnkd.in/gHPntdHW

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