Kyle Dozeman’s Post

More exciting news coming out of PubMatic! Through our new partnership with Intuit SMB MediaLabs, targeting SMBs has never been easier & more accurate. An omnichannel solution we can all be Thankful for (sorry, I had to slip it in this week). #SMB #Intuit #omnichannel #firstpartydata #programmatic

Why Demandbase? 🤔 It’s a question we often hear, and the answer is clear: Demandbase is the leading account-based GTM platform for B2B enterprises. Here’s what sets us apart: 👉 Unmatched buying signals 👉 Best-in-class data accuracy 👉 Exceptional customer experience 👉 Exclusive B2B DSP for account-based advertising At Demandbase, our customers’ success is always our top priority. From onboarding to delivering results, we’re committed to supporting your goals every step of the way. Learn more about why Demandbase is the trusted choice for account-based GTM: https://bit.ly/3Az9AoT

Why Demandbase? 🤔 It’s a question we often hear, and the answer is clear: Demandbase is the leading account-based GTM platform for B2B enterprises. Here’s what sets us apart: 👉 Unmatched buying signals 👉 Best-in-class data accuracy 👉 Exceptional customer experience 👉 Exclusive B2B DSP for account-based advertising At Demandbase, our customers’ success is always our top priority. From onboarding to delivering results, we’re committed to supporting your goals every step of the way. Learn more about why Demandbase is the trusted choice for account-based GTM: https://bit.ly/3Az9AoT

Pondering "Why Demandbase?" 🤔. You're not alone. Simply put...Demandbase is the leading account-based GTM platform for B2B enterprises. Here’s why: 👉 Unmatched buying signals 👉 Best-in-class data accuracy 👉 Exceptional customer experience 👉 Exclusive B2B DSP for account-based advertising Your success is always our top priority. From onboarding to delivering results, we support your goals every step of the way. Learn more about why Demandbase is the trusted choice for account-based GTM: https://bit.ly/3Az9AoT

Why Demandbase? 🤔 It’s a question we often hear, and the answer is clear: Demandbase is the leading account-based GTM platform for B2B enterprises. Here’s what sets us apart: 👉 Unmatched buying signals 👉 Best-in-class data accuracy 👉 Exceptional customer experience 👉 Exclusive B2B DSP for account-based advertising At Demandbase, our customers’ success is always our top priority. From onboarding to delivering results, we’re committed to supporting your goals every step of the way. Learn more about why Demandbase is the trusted choice for account-based GTM: https://bit.ly/3Az9AoT

Last week, we heard from a panel of B2B marketing experts, including Julio Taylor, CEO at Hallam. Julio shared how emotional advertising vs. functional advertising can drive brand loyalty for B2B tech brands. Why? Because people are more likely to remember emotional ads. And ads remind people of the brand or product they’re already primed to buy. Watch the replay for more insights: https://lnkd.in/ei-D8yfA

Do your ads “stop the scroll” to capture your audience’s attention? 🤳 Unfortunately, the evidence suggests that most B2B advertising uses low attention creative. Why does that matter? Because capturing attention is a critical first step to building awareness and driving purchases. Discover how to grow your share of attention, and the other key growth metrics: https://lnkd.in/e4aczpiz

Most B2B sales happen when nobody's looking. Why? Thanks to too much emphasis on Attribution models. They're simple and yield quick answers, measuring the relative efficiency of 'response driving' comms and attributing campaign events like banner impressions, to behavioural events (like a form completion). By measuring the time that elapses between them, they supposedly tell you what prompted the final conversion. But there’s a fundamental problem. Attribution Models assign ‘credit' for a sale rather than identify the 'cause' it and they don’t help identify additional sales generated by marketing efforts (incremental sales). So can seriously over-estimate the direct impact of marketing activity and seriously under-estimate the long-term contribution. In fact, analysis suggests Attribution Models only account for 18% of the full commercial impact of your activity (Thinkbox and Gain Theory). #b2b #b2bmarketing #marketingeffectiveness

Advertising is Half Science 🤓 Half Art  Bryttney Blanken will teach you everything you need to know to build a strong "B2B Advertising Foundation". But, you're also going to need resources for a successful execution. Check out the full list of FREE resources you'll get access to ⤵️

As a B2B tech business owner, investing in marketing efforts that do not deliver the commercial returns you aim for can be frustrating. In this blog, our CMO GV shares three proven strategies to help drive better commercial outcomes for your business ... https://buff.ly/3Akkyye