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We're thrilled to partner with Xumo, a joint venture between Comcast and Charter! This collaboration makes Xumo’s premium CTV inventory programmatically available via PubMatic, enhancing reach and targeting for advertisers. Learn more: https://t.co/AdHf1YGwnf
Are you interested in advertising at the movies? A recent partnership between CEN Media and Place Exchange just made it possible! Read the full article here: https://lnkd.in/eGFYT-ee This collaboration seeks to streamline programmatic advertising in movie theaters, allowing advertisers to target audiences more effectively. By leveraging digital screens in cinema lobbies, the partnership aims to provide advertisers with innovative opportunities to engage with consumers in a captivating environment. The article highlights the potential benefits of this partnership for both advertisers and moviegoers, emphasizing the efficiency and targeting capabilities of programmatic advertising in cinema lobbies. If you’d like to learn more give us a call! #KineticSequence #ProgrammaticAds #TargetedAdvertising
CTV vs. Linear TV: Embracing a Hybrid Approach Connected TV (CTV) is rapidly emerging as a powerhouse in the advertising world, showcasing impressive growth and advanced targeting capabilities. However, Linear TV remains a valuable channel, offering broad reach and established viewer habits. For marketers, the key is to leverage the strengths of both platforms. By combining the innovation of CTV with the extensive reach of linear TV, you can create a more comprehensive and effective advertising strategy. #CTV #LinearTV #MarketingStrategy #AdTech #DigitalMarketing #Advertising
🚀 Exciting News! TikTok Smart+ Has Launched! 🌟 If you haven't considered testing this innovative solution for the upcoming Q4 peak season, let’s connect and ensure you're ready! Smart+ is our new AI-powered performance solution designed to maximize your returns by automating campaign management across targeting, bidding, and creative strategies. Discover more about how Smart+ can elevate your advertising game here 👉 http://ms.spr.ly/6049maHgb #TikTok #AIPowered #Q4Strategy
The first programmatic Olympics are here, attracting a wave of new advertisers eager to engage with audiences in innovative ways. As we witness this shift, it’s clear that programmatic strategies are revolutionizing how brands connect with consumers during major events. This is a fantastic opportunity for marketers to leverage real-time data and targeted approaches to maximize their reach. Looking forward to seeing how this trend evolves and impacts the future of advertising! #ProgrammaticAdvertising #Olympics #MarketingTrends #Innovation
Struggling with soaring user acquisition costs? You're not alone. As many businesses shift from traditional acquisition channels to more dynamic alternatives like CTV advertising, Splad offers a cost-effective gateway into this innovative arena. With plans starting as low as $500, maximize your ad spend efficiency through our precise targeting options, ensuring your message reaches the right audience consistently. Embrace the power of budget-friendly TV advertising that doesn’t compromise on quality or reach, perfect for businesses ready to evolve their strategies. Dive into a world of advertising that’s as affordable as it is effective. Learn More: https://bit.ly/3ULZXsY
You're advertising on OTT or CTV, but are you optimizing your campaigns for the platform? From targeting and cross-device tracking, this blog outlines how to use data to improve the overall effectiveness of your OTT or CTV advertising campaigns. #OTTAdvertising #CTVAdvertising #Optimizing https://hubs.ly/Q02mQLFR0
How does fragmentation impact ad delivery and targeting strategies? Edmund Jules and fellow panelists join The StreamTV Show this week to help shed light on this and the ever-shifting landscape of CTV advertising. Learn more: https://lnkd.in/d9FTsN3 #CTV #Advertising #Fragmentation
Exciting News for Advertisers! The landscape of programmatic advertising is rapidly evolving, and Connected TV (CTV) is at the forefront of this transformation. According to eMarketer, advertisers are significantly increasing their programmatic CTV spend, recognizing the immense potential of this medium to reach engaged audiences. Key insights from the article: A substantial increase in CTV ad spending is anticipated. Advertisers are leveraging programmatic technology to enhance targeting and efficiency. The shift highlights the growing importance of CTV in the overall advertising strategy. Don't miss out on the full article to understand how this trend can impact your advertising efforts and help you stay ahead in the digital marketing game. Read more here: https://ow.ly/ieN550SojO2 #Advertising #ProgrammaticAdvertising #CTV #DigitalMarketing #MarketingTrends #eMarketer
In Imagine It Forward, Beth Comstock describes how Hulu’s customer-centric, data-driven strategy reshaped the streaming industry by prioritizing user experience and revolutionizing ad models. By obsessively focusing on viewer preferences, Hulu leveraged data to charge premium ad rates, allowing the platform to feature fewer, more targeted ads. This approach created a “value flywheel,” where enhanced viewer satisfaction led to greater engagement, which in turn attracted advertisers willing to pay for precision targeting. Comstock highlights Hulu’s journey as a model of how aligning customer obsession with data can drive innovation and sustainable growth in a disruptive landscape.
💡 Think TV Ads Are Too Expensive? Think Again! With Connected TV ads, you get the broad reach of traditional TV combined with the precise household targeting of digital marketing—all within your budget. 🎯📺 Boost your brand's engagement and visibility without breaking the bank. Dive into the future of advertising with flexible, targeted CTV solutions. Learn more: https://lnkd.in/eHVP6kJ7 #DigitalMarketing #CTV #AdTech #BrandAwareness
