01 Introduction

Human-Computer Interaction
Introduction
Interactive Products
How many interactive products are there in everyday use?
Ex: iPad, Smart Phone, TV, Clock alarm, ATM, Websites
What do you think about their usability?
Why there is a difference?
➢ Usability vs Functionality
Goal: “Design products that are easy, effective, and pleasurable to use”
Poor & Good Designs
VS.
Poor & Good Designs
VS.
1 2 3 4 5 6 7
Poor & Good
Designs
Poor & Good Designs
Before user involvement After user involvement

Interactive Design
“Designing interactive products to support the way
people communicate and interact in their everyday and
working lives”
“The design of spaces for human communication and
interaction”
How this is different from other methods such as “Software Engineering”?
Listen ...
Interactive Design Think ...
Try ...
Who is going to be using?
How they are going to be used?
Where they are going to be used?
Goal: “Optimize the users’ interactions with a system, environment, or

product, so that they support and extend the users’ activities in effective,
pleasurable, useful, and usable ways”
Interactive Design
Why?
1. Transforming human–human transactions into solely interface-based ones

Examples: Self-checkouts at grocery stores, airports, and libraries
2. Extend the users’ activities in effective, pleasurable, useful, and usable ways
Examples: cameras, microwave ovens, and washing machines
Who is involved
Developers Designers
Understand - How people act and react to events?

- How they communicate and interact with
- The business side, each other?
- The technical side, - How emotions work?
- The manufacturing side - Create engaging user experience (UX)
How easy is it to work in multidisciplinary teams?

Listen ...
The Process of Interaction Design Think ...
Try ...
1. Establishing requirements
2. Designing alternatives
Interactional
Design
4. Evaluating.
3. Prototyping
Human-Computer Interaction (HCI)
“The design, evaluation,

and implementation of
interactive computing
systems for human use
and with the study of
major phenomena
surrounding them”
User Experience (UX)
“How a product behaves and is used by people in the
real world. How people feel about a product and their
pleasure and satisfaction when using, looking at,
holding, opening or closing it.”
Every product that is used by someone has a user experience:

newspapers, ketchup bottles, reclining armchairs, cardigan sweaters
Positive experiences drive curiosity. Negative experiences help us

They help motivate us to grow as prevent repeated mistakes.
individuals.
Watch the small details!!
- How smoothly a switch rotates

- The sound of a click
- The touch of a button when pressing it
- The colors selection
- The weight of the device
- ….
Factors of UX are
1. Usability
2. Functionality
3. Aesthetics / Look and feel
4. Content
5. Emotional appeal (Norman’s model: visceral, behavioral, reflective)
Norman’s model
Visceral
Users’ gut reactions to or their first impressions of your design; e.g., an uncluttered user interface
suggests ease of use.
Behavioral
Users subconsciously evaluate how your design helps them achieve goals, and how easily. They should
feel satisfied that they’re in control, with minimum effort required.
Reflective
After they encounter your design, users will consciously judge its performance and benefits, including
value for money. If they’re happy, they’ll keep using it, form emotional bonds with it and tell their friends.
Usability
“Ensuring that interactive products are easy to learn, effective to use, and
enjoyable from the user’s perspective”
Usability Goals:
● Effectiveness
● Efficiency
● Safety
● Utility
● Learnability
● Memorability
Usability - Effectiveness
How good a product is at doing what it is supposed to do?
Question: Is the product capable of allowing people to carry out their work, access
the information they need, or buy the goods they want?
Usability - Efficiency
Refers to the way a product supports users in carrying out their tasks
Question: Once users have learned how to use a product to carry out their tasks,
can they sustain a high level of productivity?
Examples:
- Marble answering machine

- Saving profiles in online system
Pursuing right goals, but Pursuing right goals and
Pursuit of Appropriate Goals/
Effective
inefficient (costs are high) efficient (high-ROI, cost-
Doing Right Things

efficient)
Inefficient Pursuing wrong goals and Pursuing wrong goals but is

inefficient (not producing efficient (not producing
enough and are expensive) enough but low-cost)
Inefficient Efficient
Use of Resources /
Doing Things Right
Usability - Safety
Protecting the user from dangerous conditions and undesirable situations
Question: What is the range of errors that are possible using the product and what
measures are there to permit users to recover easily from them?
Examples:
- Menu items positioning

- Undo
- Warning messages
Usability - Utility
Provides the right kind of functionality so that users can do what they need
or want to do.
Question: Does the product provide an appropriate set of functions that will enable
users to carry out all their tasks in the way they want to do them?
Examples:
- Drawing tool without freenhand support

- Remote control to move cursor
Usability - Learnability
How easy a system is to learn to use
Question: Is it possible for the user to work out how to use the product by
exploring the interface and trying out certain actions? How hard will it be to learn
the whole set of functions in this way? How long does it take?
Examples:
- GPS
- Autocad / Photoshop
Usability - Memorability
How easy a product is to remember how to use, once learned.
Question: What kinds of interface support have been provided to help users
remember how to carry out tasks, especially for products and operations they use
infrequently? What is the number of errors made when carrying out a given task
over time?
Examples:
- Menu items placement

Design Principles
Generalizable abstractions intended
to orient designers towards thinking
about different aspects of their
designs.
- Visibility
- Feedback
- Constraints
- Mapping
- Consistency
- Affordance
Design Principles
designs.
- Visibility
- Feedback
- Constraints
- Mapping
- Consistency
- Affordance
Design Principles
designs.
- Visibility
- Feedback
- Constraints
- Mapping
- Consistency
- Affordance
Design Principles
designs.
- Visibility
- Feedback
- Constraints
- Mapping
- Consistency
- Affordance
Design Principles
designs.
- Visibility
- Feedback
- Constraints
- Mapping
- Consistency
- Affordance
Design Principles
designs.
- Visibility
- Feedback
- Constraints
- Mapping
- Consistency (a) phones, remote (b) calculators,
controls computer keypads
- Affordance
Design Principles
designs.
- Visibility
- Feedback
- Constraints
- Mapping
- Consistency
- Affordance (perceived and real)
Design Principles
designs.
- Visibility
- Feedback
- Constraints
- Mapping
- Consistency
- Affordance (perceived and real)
Summary
● Interactional Design
● HCI
● User Experience
● Usability
● Design Principles
References
- Chapter 1, “Interactional Design”, 4th edition
- Emotional Design https://www.interaction-
design.org/literature/topics/emotional-design
- The marble answering machine
https://vimeo.com/183465991
Exercise
1. Visit http://www.baddesigns.com/examples.html and pick any example and
demonstrate it in the next lecture [1 point ]
2. Pick some products that are: [2 point ]
a. Effective and efficient
b. Effective but not efficient
c. Not effective but efficient
d. Not effective and not efficient
3. Find some products that didn’t consider the following design principles [1 point ]
a. Consistency
b. Constraints

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Human-Computer Interaction

Ex: iPad, Smart Phone, TV, Clock alarm, ATM, Websites

What do you think about their usability?

Why there is a difference?

Before user involvement After user involvement

How they are going to be used?

Where they are going to be used?

Goal: “Optimize the users’ interactions with a system, environment, or

1. Transforming human–human transactions into solely interface-based ones

Understand - How people act and react to events?

How easy is it to work in multidisciplinary teams?

“The design, evaluation,

Every product that is used by someone has a user experience:

Positive experiences drive curiosity. Negative experiences help us

- How smoothly a switch rotates

- Marble answering machine

Pursuit of Appropriate Goals/

Doing Right Things

Inefficient Pursuing wrong goals and Pursuing wrong goals but is

- Menu items positioning

- Drawing tool without freenhand support

- Menu items placement

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