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    UX Research Study Plan For Hearty Nibbles Snacks (Template)

    Uploaded by

    Preetam Sahu
    The document outlines a usability study plan for the Hearty Nibbles ordering app. It will involve 6 participants from Nigeria ordering snacks from the app remotely and completing tasks like ordering, payment, and order confirmation. The study aims to understand how long it takes to order, if users can successfully order desired items, and the ease of the payment process. Key metrics like time on task, conversion rates, and error rates will be measured. Participants will also complete a post-study questionnaire on app usability. The goal is to determine if the app saves time over in-store ordering.

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    UX Research Study Plan For Hearty Nibbles Snacks (Template)

    Uploaded by

    Preetam Sahu
    36 views2 pages
    The document outlines a usability study plan for the Hearty Nibbles ordering app. It will involve 6 participants from Nigeria ordering snacks from the app remotely and completing tasks like ordering, payment, and order confirmation. The study aims to understand how long it takes to order, if users can successfully order desired items, and the ease of the payment process. Key metrics like time on task, conversion rates, and error rates will be measured. Participants will also complete a post-study questionnaire on app usability. The goal is to determine if the app saves time over in-store ordering.

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    - UX Research Study Plan for Hearty Nibbles Snacks [Template]

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    The document outlines a usability study plan for the Hearty Nibbles ordering app. It will involve 6 participants from Nigeria ordering snacks from the app remotely and completing tasks like ordering, payment, and order confirmation. The study aims to understand how long it takes to order, if users can successfully order desired items, and the ease of the payment process. Key metrics like time on task, conversion rates, and error rates will be measured. Participants will also complete a post-study questionnaire on app usability. The goal is to determine if the app saves time over in-store ordering.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    36 views2 pages

    UX Research Study Plan For Hearty Nibbles Snacks (Template)

    Uploaded by

    Preetam Sahu
    The document outlines a usability study plan for the Hearty Nibbles ordering app. It will involve 6 participants from Nigeria ordering snacks from the app remotely and completing tasks like ordering, payment, and order confirmation. The study aims to understand how long it takes to order, if users can successfully order desired items, and the ease of the payment process. Key metrics like time on task, conversion rates, and error rates will be measured. Participants will also complete a post-study questionnaire on app usability. The goal is to determine if the app saves time over in-store ordering.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    UX Research Study — Plan Template Google UX Design Certificate

    ● Title: creating the Hearty Nibbles Ordering app

    ● Author: Oluwaremilekun Olaleye, Ux


    Researcher,[email protected]

    ● Stakeholders: Hearty Nibbles Customers


    Introduction
    ● Date: 5/01/2023
    ● Project background: We are creating a Hearty Nibbles app to help
    people place and pick up orders, so that they can skip in-store lines and
    make the payment process easy.

    ● Research goals: Figure out if placing order in the app actually saves
    people time.

    ● Is it easier to order from the app?


    ● What other features would you like to see?
    Research
    ● How long does it take to make an order?
    questions
    ● Are users able to order the snacks that they want successfully?
    ● Is the payment process easy for the customer?

    Key ● Time on Task: how much time users spend to order snacks?
    Performance ● Conversion rates: How many snacks customers are ordering?
    Indicators ● User error rates: How often users get stuck trying to order snacks?
    (KPIs) ● System Usability scale: A questionnaire to evaluate customer feedback

    ● Unmoderated Usability study


    ● Location: Nigeria, remote ( participants will go through the usability
    study in their own homes)
    Methodology ● Date: Sessions will take place between 5-25
    ● 6 Participants will order snacks from the app. Each participant will
    complete a questionnaire on their experience.
    ● Each session will last for 20 to 25 mins.

    ● Participants are people who go out to swim once or twice in a week


    ● Participants need to be in Abuja Nigeria
    ● Participants should be from 16-60
    Participants
    ● Participants should include a fairly even distribution of genders across the
    spectrum and people with different abilities including
    ● 1 user with visual impairment

    ● Prompt 1: order snacks


    ★ Prompt 1 followup: How easy or difficult was it to complete this
    Script task? Is there anything you would change about the ordering
    process?.
    ● Prompt 2: make Payment
    ★ Prompt 2 followup: How easy or difficult was it to complete this
    task? Is there anything you would change about the payment
    process?
    ● Prompt 3: confirm order

    ★ Prompt 3 Followup: How easy or difficult was it to complete this


    task? Is there anything you would change about the confirmation
    process?

    ● Participants will complete a usability study scale. With strongly agree or


    strongly
    ★ I think i would use this app frequently
    ★ I found the app unnecessarily complex.
    ★ I thought the app was easy to use
    ★ I felt very confident using the app
    ★ I think the app would need the support of a technical person to be
    able to use the app
    ★ I found the app very difficult to use
    ★ I needed to learn a lot of things before i could get going with the
    app.

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