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    Research Plan - ZRest App

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    Rico Firnando
    This document outlines a UX research study plan to test a new ordering app for ZRest restaurant. The study aims to understand how easy or difficult users find selecting items, ordering, and navigating within the app. It will involve 7 remote usability study participants who will order food in the app while sharing their screen. The study will collect metrics like time spent ordering and usability issues encountered. It seeks to improve the app's conversion rates and user experience.

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    Research Plan - ZRest App

    Uploaded by

    Rico Firnando
    116 views3 pages
    This document outlines a UX research study plan to test a new ordering app for ZRest restaurant. The study aims to understand how easy or difficult users find selecting items, ordering, and navigating within the app. It will involve 7 remote usability study participants who will order food in the app while sharing their screen. The study will collect metrics like time spent ordering and usability issues encountered. It seeks to improve the app's conversion rates and user experience.

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    This document outlines a UX research study plan to test a new ordering app for ZRest restaurant. The study aims to understand how easy or difficult users find selecting items, ordering, and navigating within the app. It will involve 7 remote usability study participants who will order food in the app while sharing their screen. The study will collect metrics like time spent ordering and usability issues encountered. It seeks to improve the app's conversion rates and user experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    116 views3 pages

    Research Plan - ZRest App

    Uploaded by

    Rico Firnando
    This document outlines a UX research study plan to test a new ordering app for ZRest restaurant. The study aims to understand how easy or difficult users find selecting items, ordering, and navigating within the app. It will involve 7 remote usability study participants who will order food in the app while sharing their screen. The study will collect metrics like time spent ordering and usability issues encountered. It seeks to improve the app's conversion rates and user experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    UX Research Study — Plan

    ● Title: Creating an ordering app for ZRest (Z Restaurant App)

    ● Author: M.Helmi habibi


    Email: [email protected]

    ● Stakeholders: ZRest customers, ZRest CEO and CFO

    ● Date: 27/06/2022

    ● Project background: We created the ZRest app to attract and retain


    customers on our online and offline systems. We noticed that our
    Introduction
    competitors were offering custom mobile apps for their customers to
    order, and they were very successful. We want to create products that
    can compete in the market, increase sales, and increase customer
    satisfaction.

    ● Research goals: We wanted to find out what specific difficulties users


    face when they try to complete the core tasks of the ZRest app: item
    selection, ordering, and in-app navigation.

    ● How long does it take the user to select and order food in the app?

    ● Did the user manage to order the food they wanted?

    Primary ● What can we learn from the steps users take to order food?
    research
    questions ● Is there any part of the food ordering process that the user gets stuck
    in?

    ● Is the payment process easy for the customer?

    ● Time on task: how much time users spend ordering a food


    ● Conversion rates: how many food customers are ordering
    KPIs ● User error rates: how often users get stuck trying to order the food
    they want
    ● System Usability Scale: a questionnaire to evaluate customer feedback
    UX Research Study — Plan
    ● Unmoderated usability study
    ● Location: United States, remote (participants will go through the
    usability study in their own homes)
    Methodology ● Date: Sessions will take place between August 1-7.
    ● 7 participants will order a food through the app. Each participant will
    then complete a questionnaire on their experience.
    ● Each session will last for 25-30 minutes

    ● Participants are anyone who orders out at least once a week.


    ● Participants need to reside in metropolitan and suburban areas.
    ● Participants should be between 18 and 62.
    ● Participants should include a fairly even distribution of genders across
    the spectrum and people with different abilities including:
    Participants ○ 1 user of assistive technologies
    ○ 1 user with a visual impairment
    ○ 1 user with an auditory impairment
    ○ 1 user who isn’t fluent in English
    ● $50 worth of coupons redeemable at Z Restaurant completing the questionnaire.

    ● Prompt 1: Create an account/login via google


    ○ Prompt 1 Follow-Up: How easy or difficult is getting into the
    app? Is there anything you would change about the process?

    ● Prompt 2: Purchase online and select the menu


    ○ Prompt 2 Follow-Up: How easy or difficult was this task to
    complete? Is there anything you would change about the
    process of starting a food order?

    ● Prompt 3: Customize your food


    Script ○ Prompt 3 Follow-Up: How easy or difficult was the customization
    process? Is there anything you would change?

    ● Prompt 4: Confirm your order and complete the checkout process


    ○ Prompt 4 Follow-Up: How easy or difficult was it to complete
    your order? Is there anything you would change?

    ● Have the participant complete the System Usability Scale. Participants


    are asked to score the following 10 items with one of five responses
    that range from Strongly Agree to Strongly disagree:
    UX Research Study — Plan
    ○ I think that I would use this app frequently.
    ○ I found the app unnecessarily complex.
    ○ I thought the app was easy to use.
    ○ I think that I would need the support of a technical person to be
    able to use this app.
    ○ I found the various functions in this app were well integrated.
    ○ I thought there was too much inconsistency in this app.
    ○ I would imagine that most people would learn to use this app
    very quickly.
    ○ I found the app very cumbersome to use.
    ○ I felt very confident using the app.
    ○ I needed to learn a lot of things before I could get going with
    this app.
    ○ I found the payment system frustrating.
    ○ I found the ordering process cumbersome.

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