Vw6I1dEXRhaOiNXRF9YW2w Course 1 Week 2 Glossary of Terms and Definitions

Glossary
Google UX Design Certificate

Terms and Definitions
A
Accessibility: The design of products, devices, services, or environments for people with
disabilities
Advertising agencies: Teams of creatives hired by clients to build marketing campaigns
Apprenticeships: Provides on-the-job training to help people develop real skills
Assets: Everything from the text and images to the design specifications, like font style, color,
size, and spacing
Assistive technology: Any products, equipment, and systems that enhance learning,
working, and daily living for people with disabilities.
B
Brand identity: The visual appearance and voice of a company
D
Design studio: A one-stop shop for the look of brands, products, and services
Design thinking: A way to create solutions that address a real user problem and are
functional and affordable
E
Empathy: The ability to understand someone else’s feelings or thoughts in a situation
End user: The specific audience a UX designer creates something for
Equality: Providing the same amount of opportunity and support
Equity: Providing different levels of opportunity and support for each person in order to
achieve fair outcomes
Equity-focused design: Designing for groups that have been historically underrepresented
or ignored when building products.
F
Five elements of UX design: Steps a designer takes to turn an idea into a working product.
The five elements are strategy, scope, structure, skeleton, and surface, where each element
refers to a specific layer involved in creating the user experience
Framework: Creates the basic structure that focuses and supports the problem you’re trying
to solve, like an outline for a project
Freelancers: Designers who work for themselves and market their services to businesses to
find customers
G
Generalist: A UX designer with a broad number of responsibilities
Graphic designers: Create visuals that tell a story or message
I
Inclusive Design: Making design choices that take into account personal identifiers like
ability, race, economic status, language, age, and gender.
Information architecture: The framework of a website or how it’s organized, categorized,
and structured
Interaction designers: Focus on designing the experience of a product and how it functions
Iteration: Doing something again, by building on previous versions and making tweaks
M
Motion designers: Think about what it feels like for a user to move through a product
P
Platform: The medium that users experience your product on
Product: A good, service, or feature
Production designers: Make sure first and final designs match in the finished project
materials and that the assets are ready to be handed off to engineering team
Prototype: An early model of a product that demonstrates functionality
R
Responsive web design: Allows a website to change automatically depending on the size of
the device
S
Specialist: A designer who dives deep into one particular type of user experience, like
interaction design, visual design, or motion design
Startup: A new business that wants to develop a unique product or service and bring it to
market
T
T-shaped designer: A designer who specializes in one kind of user experience (e.g.,
interaction, visual, motion) and has a breadth of knowledge in other areas
U
Universal design: The process of creating one product for users with the widest range of
abilities and in the widest range of situations
User: Any person who uses a product
User-centered design: Puts the user front-and-center
User experience: How a person, the user, feels about interacting with, or experiencing, a
product
UX engineers: Translate the design’s intent into a functioning experience
UX program managers: Ensure clear and timely communication so that the process of
building a useful product moves smoothly from start to finish
UX research: Understand users and learn about their backgrounds, demographics,

motivations, pain points, emotions, and life goals
UX researchers: A type of researcher that conducts studies or interviews to learn about the
users of a product and how people use a product
UX writers: Create the language that appears throughout a digital product, like websites or
mobile apps
V
Visual designers: Focus on how the product or technology looks
W
Wireframe: An outline or a sketch of a product or a screen

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Vw6I1dEXRhaOiNXRF9YW2w Course 1 Week 2 Glossary of Terms and Definitions

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Glossary

Google UX Design Certificate

Advertising agencies: Teams of creatives hired by clients to build marketing campaigns

Apprenticeships: Provides on-the-job training to help people develop real skills

End user: The specific audience a UX designer creates something for

Equality: Providing the same amount of opportunity and support

Graphic designers: Create visuals that tell a story or message

Product: A good, service, or feature

Prototype: An early model of a product that demonstrates functionality

User: Any person who uses a product

User-centered design: Puts the user front-and-center

UX engineers: Translate the design’s intent into a functioning experience

UX research: Understand users and learn about their backgrounds, demographics,

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