05 User Centered Design
05 User Centered Design
05 User Centered Design
User-Centered Design
Identify the Problem Space
Are there problems with an existing product or user experience?
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User-Centered Design
1. Early focus on users and tasks
1 2 3
User-Centered Design
2. Empirical measurement
Design
Test
Measure
Lecture Exercise #1 [1 Point]
Design an online shop for selling
flowers using the user-centered
approach.
Who are the users?
Identifying the users is not straightforward !
Primary Users
3
are those affected by the
introduction of the system
or who will influence its
purchase
What do we mean by "Needs"?
• People don't necessarily know what is they need
• We need to study their characteristics and capabilities
• What they are trying to achieve?
• How they achieve it currently?
• Can we achieve that more effectively or with more enjoyable experience ?
Lecture Exercise #2 [1 Point]
Find out who are your three types of
users for your online flower store
What do we mean by "Needs"?
'un-dreamed-of' Need
People don't necessarily know what is possible
If you had asked someone in the street in the late 1990s what is needed from
phone?