Mike Gadd

Article below gives a really good POV on effectiveness of digital platforms and TV when driving offline and online sales. thanks to the work by Kantar!

35

🚨 The First Episode of Trillion Dollar Ads Podcast is Here! 🚨 🎧 Why Southeast Asia’s Retail Media Boom is Just Getting Started! In this debut episode, I dive deep with JJ Eastwood into the explosive potential of retail media in Southeast Asia and how it’s set to reshape the industry by blending the best practices from both the West and the East. 💡 What we’ll cover: 👉 With 99% of advertisers exploring retail media, where is the budget coming from — media or shopper marketing? 👉 Retail media is far more than just placing sponsored banners. It’s about leveraging tech, data, consumer insights, and smart ad units to deliver strong performance for brands. 👉 Learn how Carousell Media Group set up their retail media business with the right product and data strategy Tune in to unlock the true potential of retail media in APAC . Amit Ray thanks for all your efforts ... https://lnkd.in/gB-7Pmx8 https://lnkd.in/giXidycs #TrillionDollarAds #RetailMedia #Podcast #SoutheastAsia #DigitalAdvertising #data #marketing

25

4 Comments

How can SEA advertisers choose the right retail media partners? 🤔 Here's a sneak peek into my insightful chat Alin Dobrea of ZALORA Group on the Trillion Dollar Ads podcast. 💡 1. Think Full-Funnel, Not Just Performance Retail media isn’t just about conversions! Use it to create impact across the entire customer journey, from building awareness to driving purchases. 🔄 2. Embrace 360° Strategies Go beyond sponsored products. Explore influencer marketing, offline pop-ups, PR, and performance media tailored to your objectives. 🎯 3. Pick the Right Platforms Focus on retail media platforms where your target audience actively engages. Build deep partnerships with select retailers rather than spreading resources too thin. 🧪 4. Test & Learn What works for one brand or category may not work for another. Experiment with channels, formats, and audiences to unlock what drives the best results. #retailmedia #advertising #ecommerce Full podcast links: https://lnkd.in/gMDAWTwv https://lnkd.in/g6iupBFx

34

🌟 Struggling to keep up with the fast-changing world of digital advertising? You’re not alone— Tune into Trillion Dollar Ads for exclusive insights from top industry minds—especially focused on APAC! Get a sneak preview of what our guests are saying on the podcast ! 💰 Retail Media: Discover how it’s on track to become a $200B market 🔐 Privacy & Identity: Big Tech is feeling the heat 📊 Cross-Platform Measurement: With so many screens, better metrics are essential—hear what’s next. 🤖 AI in Content & Planning: The AI revolution is here, but will it disrupt agency models or create new opportunities? 🎧 Don’t miss out on Trillion Dollar Ads JJ Eastwood Prantik Mazumdar Jordan Khoo Subscribe now on Spotify or Apple and tune in Spotify - https://lnkd.in/ghzZs-S6 Apple Podcast - https://lnkd.in/ggkKmhME https://lnkd.in/gxqd3Rv6 #retailmedia #advertising #adtech #programmatic #ott #marketing #media #data #privacy

5

1 Comment

We recently partnered with Grab, Southeast Asia's leading superapp, to put Shorts to the test. And let me tell you, the results were eye-opening! 👀 Grab, known for their high standards and data-driven approach, challenged us to prove that YouTube Shorts could outperform their existing video benchmarks. Game on! 💪 We worked closely with Grab's marketing team, including the brilliant Sulin Lau, to craft a campaign that resonated with their audiences during Chinese New Year in Singapore and Malaysia. The outcome? YouTube Shorts delivered across the board. More unique reach. Cost-effective views. Higher completion rates. Brand lift. But this story is about more than just numbers. It's about collaboration, innovation, and the power of pushing boundaries. 🙌 Huge shoutout to Trina Low, Ann Hsieh, Ken Attard , Hanni Koh Shiao Han Claire Huang, Vincent Jayalie, Srikanth Aryasomayajula and the team who poured their hearts and souls into this project. And of course, a massive thank you to Grab for their trust and partnership. Check out the video to see the full story (and the results!) unfold! #YouTubeShorts #Grab #Marketing #Innovation #Collaboration #CaseStudy #Storytelling"

297

11 Comments

Great to see some push back by some governments against the ultra fast, high polluting brands Temu & Shein who are wreaking havoc on SMEs. Reality is that it’s not a “fair competition” & govts can fix so quickly by adjusting the import tax loophole. “Indonesia ordered Temu to be taken down from app stores in October, a move it said would protect the country’s smaller merchants. Last week, Vietnam threatened to ban Temu and Shein by the end of the month.” What’s shocking is that it’s taking so long when you see these stats & how industries & livelihoods are being destroyed; “Nearly 2,000 Thai factories across all industries closed and more than 50,000 workers lost their jobs in the last financial year, Reuters reported, in part due to greater Chinese competition and higher costs.” The EUs EcoDesign for Sustainable Product Design Regulations and adding a #digitalpassport cannot come fast enough to create a #circulareconomy CIRPASS-2 - Digital Product Passport We are ready; Reach out to learn more about Global Circular Network. Digital Product Passport Platform via RFiD THREADS® #ESPR #EPR #cirpass #circularity #productstewardship #circulareconomy https://lnkd.in/gSETMmYf

13

1 Comment

At Truegenics, we believe that investing in our team members' skillsets is crucial for our growth and success. Besides attending value-added events like the Amazon event, we also send our team members overseas for training. This investment in their development is not just a benefit for them; it's a strategic move for our company. When we invest in our team's growth, we are planting seeds for future success. Training and development empower our team members with the latest knowledge and skills, ensuring they stay ahead in the competitive landscape. This, in turn, drives innovation and performance, ultimately benefiting our customers and our business. I have seen the benefits pay off in terms of... --> 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐦𝐞𝐧𝐭: Providing opportunities for growth empowers our team to take on new challenges and excel in their roles. -- 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: A well-trained team brings fresh perspectives and innovative solutions to the table. --> 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: Investing in development fosters loyalty and retention, as team members feel valued and supported. --> 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Continuous learning and skill enhancement directly translate to improved performance and productivity. I believe that creating an environment where our team can thrive, grow, and contribute to our collective success is extremely important. This Amazon event was a testament to our dedication to learning and growth, and we are excited to see the positive impact it will have on our Prime Day performance. "𝑨𝒏 𝒊𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕 𝒊𝒏 𝒌𝒏𝒐𝒘𝒍𝒆𝒅𝒈𝒆 𝒑𝒂𝒚𝒔 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕." – 𝑩𝒆𝒏𝒋𝒂𝒎𝒊𝒏 𝑭𝒓𝒂𝒏𝒌𝒍𝒊𝒏 Let's continue to empower our teams, invest in their growth, and drive our success forward. ------------------------ 𝘐 𝘢𝘮 𝘈𝘭𝘷𝘪𝘯 𝘏𝘶𝘢𝘯𝘨 𝘐'𝘮 𝘢𝘯 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘷𝘦𝘵𝘦𝘳𝘢𝘯 𝘸𝘪𝘵𝘩 𝘰𝘷𝘦𝘳 $189 𝘮𝘪𝘭𝘭𝘪𝘰𝘯 𝘪𝘯 𝘴𝘢𝘭𝘦𝘴, 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘪𝘯𝘨 𝘪𝘯 𝘴𝘤𝘢𝘭𝘢𝘣𝘭𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘢𝘯𝘥 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱. 𝘍𝘰𝘭𝘭𝘰𝘸 𝘮𝘦 𝘧𝘰𝘳 𝘳𝘦𝘢𝘭-𝘸𝘰𝘳𝘭𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘢𝘯𝘥 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘵𝘩𝘢𝘵 𝘥𝘳𝘪𝘷𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. 𝘚𝘵𝘳𝘪𝘷𝘪𝘯𝘨 𝘵𝘰 𝘣𝘦 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘭𝘦𝘢𝘥𝘦𝘳, 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘩𝘶𝘴𝘣𝘢𝘯𝘥 & 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘧𝘢𝘵𝘩𝘦𝘳... #ContinuousLearning #PrimeDaySuccess #InvestInYourTeam #TeamTruegenics

62

20 Comments

Looking to stay ahead of the curve in Southeast Asia's booming e-commerce landscape? The latest e-Conomy SEA report by Google, Temasek, and Bain & Company, released it's 9th annual edition today.   💵 For the first time ever, the report deep dives into profits: SEA digital economy’s profits are expected to rise by 24% and cross $11 billion this year. ▶️ Video commerce now makes up 20% of the e-Commerce sector's GMV – a more than 4X jump from 2022. ✨ US$30B has been committed to AI data centers in the region within H1 alone (including Google's), indicating SEA’s unique opportunity to compete in the global AI landscape. >> Watch the video below for insights specific to 🇸🇬 #Singapore >> Read on here for the report’s key takeaways: https://lnkd.in/gdEncg-F >> Download the full report here: goo.gle/sea >> Check out how marketers can win Southeast Asian consumers with video commerce here: https://lnkd.in/gEhexzDK #eConomySEA #ProfitabilityOnTheRise #AdvanceSEAwithAI

34

E - commerce strategies for success - how are they changing? 🛍️ The key to success will be enhancing marketing strategies with data - driven insights and advanced technologies, just like AI and machine learning. These tools allow for more precise targeting and highly personalized customer experiences. Top marketing leaders in the APAC region, like ASUS' Eddie Teng, highlight the importance of leveraging first - party data to personalize customer journeys and improve the online retail relationship 🛒 Seamless integration of online and offline shopping experiences is no longer optional; it's essential for meeting customer expectations. #ecommerce #trends #market #retail #strategies #data

2

There are two fundamental constraints to Retail Media Networks (RMNs): Audience Size: RMNs and retargeting are closely related because they both depend on a finite audience—namely, the visitors to a retailer's website. This naturally limits the growth potential for both strategies. Just like retargeting, where effectiveness is capped by the number of users already engaging with a brand, RMNs are constrained by the traffic to the retailer’s ecosystem. If fewer people visit the site, the available audience for RMN ads shrinks, which in turn can reduce revenue, assuming a constant return on ad spend (ROAS). While expanding to offline shoppers or using lookalike audiences can increase reach, performance may not be as strong. Performance (Incrementality): The second key issue is incrementality—or rather, the lack of it. Serving an ad through an RMN doesn’t necessarily result in a new, incremental sale. Many of these ads reach shoppers who likely would have purchased the product anyway. This mirrors the problem with retargeting: when ads primarily reach people who are already inclined to buy, the impact of the ad spend diminishes. Advertisers are becoming more aware that increasing their RMN budget doesn’t always translate into a corresponding rise in sales. In the early days of RMNs, or even before they were called RMNs I had the honor of working with HookLogic, Inc. (Acquired by Criteo in 2016) advertisers were eager to spend more because ROAS was so high. But when budgets weren’t fully spent, the solution became offsite retargeting. Any change from an measurement standpoint on the advertiser side can cause a step up or down in spend. My general go to with any marketing technique is watch the 90s PSA video about cocaine and make sure you aren't in this doom loop. https://lnkd.in/e-mDQiVs #RetailMedia #DigitalAdvertising #MarketingStrategy

14

1 Comment

🚀 Exciting times ahead in digital advertising! 🚀 Retail Media Networks (RMNs) are set to revolutionize both brand & performance advertising globally and in Southeast Asia. RMN ad spend is projected to grow by 73% globally & surge to $4.7 billion by 2030 in SE Asia. Why? RMNs leverage first-party data for precise targeting and seamless transactions. Unlike traditional search and social ads, RMNs provide a full-funnel solution, driving both awareness and conversions. Brands in SEA, especially on superapps like Grab can harness this trend to enhance their ad effectiveness. #DigitalAdvertising #RMNs GrabAds + Kantar Read more [here](https://lnkd.in/gqARVJ8z).

96

1 Comment

📣 THIS JUST IN!! Check out our latest guide: The Power of Media Quality: How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. The APAC media landscape is undeniably distinct, requiring marketers to have tailored insights. Our guide offers essential knowledge on media quality and performance solutions to help you maximize ROI across digital campaigns in APAC. Download a copy here: https://buff.ly/3AKtWeJ #digitaladvertising #verification

29

Sharing two milestones as we're about to enter Q4 (already!!??) with a bang! 💥 ✨ We’ve reached profitability in Singapore in Q2 this year! A key milestone that reflects not just growth, but smart, sustainable growth that we’re incredibly proud of. And that’s not all… 💥 We’ve secured USD 5 million in debt financing. This funding will fuel our growth and enable us to continue delivering smarter solutions for entrepreneurs in #Singapore, #Australia, #HongKong and the #UK. From a small team in 2017 to now serving 15,000+ businesses globally, I couldn’t be prouder of what we’ve built together. A special shout-out to our incredible team, our innovative tech, and of course, our amazing clients who trust us with their businesses every day. But what excites me most is the future. With these new resources, we’re doubling down sustainably on our mission to make life easier for entrepreneurs, and we’re just getting started. Here’s to more growth, more innovation, and more success for everyone! #Entrepreneurship #GrowthJourney #Innovation

241

32 Comments

Looking forward to ATS in Singapore on 3rd July! I'll be speaking on the disruptive power of retail media and its rapid growth. Is today's commerce retail only limited to bottom funnel sales conversion, or can retail media play a larger role in brand building and discovery? Come join me for the session to find out more! #ATS24

95

7 Comments

Our latest e-Conomy SEA Report unveils the incredible growth and profitability of Southeast Asia's digital economy. In just two short years, the region has experienced a remarkable 2.5X surge in profits while maintaining robust double-digit growth. One of the most significant trends we've observed is the evolution of e-commerce. While first-time shoppers were once the primary driver, we're now witnessing a shift towards repeat customers. These loyal shoppers account for a substantial 70% of e-commerce expansion, propelling the industry towards an estimated $159 billion  Gross Merchandise Value (GMV) by 2024. Another game-changer is the rise of video commerce. From live shopping to influencer-led content, video is revolutionizing the way consumers shop online. In fact, video commerce has captured a significant 20% of e-commerce GMV, up from a mere 5% in 2022. What does this mean for marketers? 🛒 Prioritize Customer Retention: Invest in loyalty programs and exceptional customer experiences to foster long-term relationships with your customers. 📹 Embrace Video Commerce: Leverage video platforms to create engaging video content that drives sales and captures the attention of your target audience. Read on here for the report’s key takeaways: https://lnkd.in/gj4CC9dW Download the full report here: goo.gle/sea #eConomySEA #ProfitabilityOnTheRise #AdvanceSEAwithAI

69

Want to stay ahead of consumer insights? 🌏📈 Check out TikTok's latest report developed in collaboration with Accenture. Titled "Shoppertainment 2024: The Future of Consumer & Commerce in APAC," this whitepaper provides insight into future consumer behavior, preferences, and expectations. This year, there's a trend in APAC Consumer Habits, focusing on value over price, as shown in the latest TikTok report. It reveals that most APAC consumers prioritize value, with 79% influenced by content highlighting product value over discounts. Discover how this affects your business's TikTok strategy here: http://ms.spr.ly/6048YDPnw #LifeatTikTok

16

Smarketing and Goto Market Simplified Smarketing means getting sales and marketing to work together; lots of businesses struggle because these teams aren't aligned. At PMG360, we make sure our sales and marketing teams collaborate, because they are both a part of the Go To Market (GTM) team. They should not compete or blame each other and need to take ownership of their role in the GTM strategy to ensure we are all working toward our customers' success. How do you manage your sales and marketing teams? ________________ I am Kurt Martin, the CEO at PMG360. We help companies generate more leads, configure their CRM and a lot more. If you need help with your marketing efforts, let's talk: https://hubs.ly/Q02zmy8X0 If you need more time to explore PMG360 offers, check this out: https://hubs.ly/Q02zmrSG0

17

1 Comment

Cecily Ng and I go back many years, so when I got the chance to host a special episode of HubSpot's Asia Growth Forecast and chat with Cecily, I knew this was going to be a fun and insightful conversation! In this episode, Cecily gives the low-down on the ins and outs of usage-based pricing models and what it means for sales leaders! Tune in to hear about: ✅ Cecily’s personal journey of transitioning from leading SaaS at Salesforce to usage-based sales at Databricks ✅ The pros and cons of a usage based pricing model ✅ The end-to-end sales motion in usage based businesses and what skillsets sales professionals and leaders need to thrive in these environments You can check out the full episode on: Apple Podcast: https://shorturl.at/bXYmr  Spotify: https://shorturl.at/kFa6z Let me know what you think of the podcast in the comments below!

232

11 Comments

 🚀 I'm thrilled to have joined Shopline US to lead our Sales business as we bring Asia's top eCommerce platform to the American market! With over 600,000 brands already leveraging Shopline to supercharge their growth, we're set to make a big impact. I joined Shopline for two key reasons: 1️⃣ The innovation on our near-term product roadmap is staggering. It elegantly addresses some of the biggest challenges and opportunities for clients that I've wrestled with on the adtech side of the market for years — managing customer data, rising CPAs, performance attribution, social commerce, and more. 2️⃣ The team here has the expertise and resources to execute our vision with the speed and scale required to succeed in the US market. Just a couple weeks in, and I'm already seeing incredible momentum. We're onboarding new clients rapidly and expanding our team. If you're interested in being part of this exciting journey, let's connect! 💬 #eCommerce #AdTech #SocialCommerce #Innovation #Shopline #Hiring #Growth

128

34 Comments