Sapna Chadha’s Post

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Sapna Chadha Sapna Chadha is an Influencer

Vice President, Southeast Asia and South Asia Frontier, Google Asia Pacific

We recently partnered with Grab, Southeast Asia's leading superapp, to put Shorts to the test. And let me tell you, the results were eye-opening! 👀 Grab, known for their high standards and data-driven approach, challenged us to prove that YouTube Shorts could outperform their existing video benchmarks. Game on! 💪 We worked closely with Grab's marketing team, including the brilliant Sulin Lau, to craft a campaign that resonated with their audiences during Chinese New Year in Singapore and Malaysia. The outcome? YouTube Shorts delivered across the board. More unique reach. Cost-effective views. Higher completion rates. Brand lift. But this story is about more than just numbers. It's about collaboration, innovation, and the power of pushing boundaries. 🙌 Huge shoutout to Trina Low, Ann Hsieh, Ken Attard , Hanni Koh Shiao Han Claire Huang, Vincent Jayalie, Srikanth Aryasomayajula and the team who poured their hearts and souls into this project. And of course, a massive thank you to Grab for their trust and partnership. Check out the video to see the full story (and the results!) unfold! #YouTubeShorts #Grab #Marketing #Innovation #Collaboration #CaseStudy #Storytelling"

So true Sapna! 🚀 Your post really resonates. We help connect great talent with top companies, so hit follow for updates!

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Dilip Roussenaly

Director at Google | Ex-McKinsey and startups | P&L, Strategy, Operations, Product Management

3mo

As an ex-Grabber now Googler, I am loving the playful yet data-driven competitive spirit on both sides! 💚

Muhammad Fayyaz Khan

🎉 Digital Marketing Specialist | 🛡️ Offensive Security | 🏎️ Motorsports Enthusiast | 🚀 SEO Expert | Software Developer | Brand Consultant | 🤖 LLM / AI / Cloud | Bug Bounty Hunter | OSINT | CSP 🏅 | CAPC | CC | CTI

3mo

Congrats 🎊 Sapna Chadha This is such an inspiring collaboration! It’s incredible to see how YouTube Shorts can drive impactful results when paired with Grab's innovative, data-driven approach. Kudos to the entire team for pushing the boundaries and delivering outstanding outcomes during such a meaningful time like Chinese New Year. Collaboration and creativity truly shine through here. Excited to see what more you can achieve together in the future! 👏🚀

Joe Braithwaite

Head of Creative Works, Southeast Asia, Google

3mo

Love this case study, massive congratulations to the whole Grab team 💚

nice work Trina Low and team :) congrats on the successful campaign and case study.

Michael Anthony

Director of Restaurant Operations • Beverage Programming • Financial & Budgetary Oversight • Saas Training Content + Operational Solutions • Stoic Leadership Methodology

3mo

This sounds like a thrilling collaboration. What creative strategies really made it stand out?

Manoj Mishra

Deputy Manager at Bennett Coleman and Co. Ltd. (Times Group)

2mo

Keep growing

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Tanveer Mughal

Chairman REBC | Executive Director | Modern Clinic Complex (MCC) | Empowering Healthcare & Investment Opportunities

3mo

Fantastic results! Great to see YouTube Shorts outperforming expectations. Kudos to the team and Grab for the collaboration!

Md. Fuad Hasan

Regional Performance Lead @ Mediam | Ex-Google, ADA & GroupM | IBA-DU

3mo

Great Stuff Team Grab & Sulin Lau! Glad to see both of you in the video - Sulin Lau, Ann Hsieh 😊

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