We recently partnered with Grab, Southeast Asia's leading superapp, to put Shorts to the test. And let me tell you, the results were eye-opening! 👀 Grab, known for their high standards and data-driven approach, challenged us to prove that YouTube Shorts could outperform their existing video benchmarks. Game on! 💪 We worked closely with Grab's marketing team, including the brilliant Sulin Lau, to craft a campaign that resonated with their audiences during Chinese New Year in Singapore and Malaysia. The outcome? YouTube Shorts delivered across the board. More unique reach. Cost-effective views. Higher completion rates. Brand lift. But this story is about more than just numbers. It's about collaboration, innovation, and the power of pushing boundaries. 🙌 Huge shoutout to Trina Low, Ann Hsieh, Ken Attard , Hanni Koh Shiao Han Claire Huang, Vincent Jayalie, Srikanth Aryasomayajula and the team who poured their hearts and souls into this project. And of course, a massive thank you to Grab for their trust and partnership. Check out the video to see the full story (and the results!) unfold! #YouTubeShorts #Grab #Marketing #Innovation #Collaboration #CaseStudy #Storytelling"
As an ex-Grabber now Googler, I am loving the playful yet data-driven competitive spirit on both sides! 💚
Congrats 🎊 Sapna Chadha This is such an inspiring collaboration! It’s incredible to see how YouTube Shorts can drive impactful results when paired with Grab's innovative, data-driven approach. Kudos to the entire team for pushing the boundaries and delivering outstanding outcomes during such a meaningful time like Chinese New Year. Collaboration and creativity truly shine through here. Excited to see what more you can achieve together in the future! 👏🚀
Love this case study, massive congratulations to the whole Grab team 💚
This sounds like a thrilling collaboration. What creative strategies really made it stand out?
Keep growing
Fantastic results! Great to see YouTube Shorts outperforming expectations. Kudos to the team and Grab for the collaboration!
Awesome stuff, wow!
So true Sapna! 🚀 Your post really resonates. We help connect great talent with top companies, so hit follow for updates!