Kishore Parthasarathy’s Post

According to Kantar’s study, Meta is the most effective platform for driving offline and online sales, giving the highest return on ad spend (ROAS) delivered at 1.8x across traditional and digital platforms.  Kishore Parthasarathy, director of marketing communications for Southeast Asia at Meta, said, “At Meta, we strive towards the gold standard in measurement based on data and science. We look at our advertiser's total marketing plan to ensure we deliver actionable insights across the marketing funnel. Kantar’s latest study has enabled us to measure holistically, providing robust ROI, reach, and shopper behaviour to inform our clients and partners planning and creative strategies.” #marketing  #advertising  #digitalplatform ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Southeast Asia's digital advertising market is set to skyrocket to a mighty US$22.15 billion by 2032. This surge is driven by digital immersion, internet growth, and e-commerce explosion. Some Insights: Mobile is king - 88.9% smartphone penetration means mobile-first strategies dominate. Advertisers are harnessing this power with mobile-optimised, social media campaigns. Video is queen - Blazing internet speeds and cheap data make video the main engagement tool. Platforms like YouTube and Viu are at the heart of digital ad engagement. Emerging Trends: AR is in, creating immersive experiences and boosting user engagement. Micro-influencers are on the rise, pushing authenticity and reshaping brand narratives. Voice Search Optimization is refining strategies to match voice search preferences. Sustainability and Social Responsibility are no longer optional - consumers demand it. Assertive digital marketing and innovative strategies are vital for engaging Southeast Asia's tech-savvy audiences. The future belongs to brands ready to harness these trends to connect better with consumers. https://lnkd.in/g3b4xg92 #DigitalMarketing #SoutheastAsia #Innovation #AdvertisingTrends #MobileMarketing #VideoContent #Sustainability

𝐂𝐫𝐨𝐬𝐬-𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐀𝐧𝐝 𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐞𝐦𝐚𝐧𝐝 𝐊𝐞𝐲 𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬, 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐬 𝐭𝐨 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟑  The Cross-Platform and Mobile Advertising Market Report provides a comprehensive analysis of the global market for advertising solutions tailored for cross-platform and mobile channels. This report offers insights into key trends, market segmentation, company profiles, and future projections in the dynamic landscape of digital advertising. 🔍 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:  Cross-platform and mobile advertising refers to the practice of delivering promotional content across multiple digital channels, including mobile devices, websites, social media platforms, and apps. As consumers increasingly rely on mobile devices for online activities, advertisers are shifting their focus towards mobile-first strategies to reach target audiences effectively and drive engagement, conversions, and brand awareness. 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: https://lnkd.in/dGePatWk 🔑 Key #Trends: ➡️ Rise of Mobile Usage: With the proliferation of smartphones and tablets, consumers spend a significant amount of time on mobile devices, accessing content, shopping, and interacting with brands. This trend has led advertisers to allocate a larger portion of their advertising budgets to mobile channels, leveraging location-based targeting, interactive ad formats, and personalized messaging to engage mobile users effectively. ➡️ Shift to Programmatic Advertising: Programmatic advertising platforms facilitate automated buying and selling of ad inventory across multiple channels, including mobile, desktop, and connected TV. Real-time bidding (RTB), audience targeting, and optimization algorithms enable advertisers to reach specific audiences with relevant ads, improve ad performance, and maximize return on investment (ROI) through data-driven insights and optimization. 📈 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬: 𝐁𝐲 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 • Google • Apple • Microsoft • Millenial Media • Amobee • Flytxt • Facebook • SAP • AOL • Yahoo • InMobi #Type • Content Delivery • Reporting and Analytics Solutions • Campaign Solutions • Integrated Solutions • Mobile Proximity Solution • Others #Application • Retail • Entertainment • Banking • Insurance • Others ✅ 𝐅𝐨𝐥𝐥𝐨𝐰-Stringent Datalytics - Information Technology #CrossPlatformAdvertising #MobileAdvertising #DigitalAdvertising #DigitalMarketing #AdTech #AdvertisingTechnology #MobileMarketing #CrossPlatformMarketing #DigitalAds #ProgrammaticAdvertising #AdNetworks #MobileApps #DigitalMedia #MarketingTechnology

Every e-commerce brand should be leveraging Google Ads to add a minimum of $2,000+ per day in sales. Here are 4 simple steps to do that: 1. Set up your foundations - Install Enhanced Conversion Tracking - Leverage your Audience Data and Analytics - Optimize your Google Merchant Centre 2. Launch your first campaigns - Let them run for at least 10 days with a healthy budget - Stop the campaigns and analyze the data - Scale the winners, pause the losers 3. Establish Profit - TOF: YouTube Shorts, Demand Gen - MOF: pMax, Shopping - BOF: Branded Search, Display Remarketing 4. Scale - Vertically: Increase Budgets, Test new products, Add additional campaigns - Horizontally: Add new locations, expand your audiences Do this and in 6 months you’ll liberate your brand from Meta dependence. -- Written in Seoul, Korea outside of a client meeting.

Kargo is also adding creative capabilities including its popular mobile-only ad formats, such as Runway for desktop and tablet with adhesion, in-article, and outstream formats to follow. This means that advertisers can now create once and run enhanced video and display ad formats seamlessly on both desktop and mobile devices, maximising efficiency and impact. Robert Leach, general manager for APAC at Kargo, said, "Advertisers in APAC will see higher performance against their goals with our CORE offering, which makes it easy to run creative from a single campaign across different channels and screens. Our creative science innovation provides the perfect combination of automation and innovation to help advertisers cut through the clutter and achieve success.” #advertising #programmatic #activation ------ -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Through TikTok's new business solutions with creative AI tools, performance measurement, and enhanced branding placements, these tools enable and help marketers to collaborate, learn, and engage with innovative industry leaders. Speaking about the launch, Sofia Hernandez, global head of business marketing at TikTok, said, "TikTok is entertainment that drives impact. With an audience of over 1 billion users, TikTok offers brands an opportunity to be innovative storytellers and connect with their communities in unique and creative ways. We are thrilled to welcome advertisers to our 4th annual TikTok World to showcase our commitment to building innovative, industry-leading solutions that allow them to participate in the magic of TikTok." #digitaladvertising #socialmedia #marketingsolutions ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Through this merge, the entirety of Playground xyz’s media arm of the APAC market will now be fully integrated into GumGum’s fleet of ad solutions. Talking about this integration, Sorrel Osborne, head of media, APAC, at GumGum, said, “The rollout of The Mindset Platform in APAC offers our clients the essence and core DNA of Playground xyz with the increased scale of GumGum. Our combined media and data offering gives brands the tools they need to stand out and achieve better outcomes, with real-time attention insights, a combination of high impact ad products, and cutting-edge contextual intelligence.” #platforms #advertising #asiapacific   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

The deal will integrate TotallyAwesome’s extensive reach of over 900 million users and human-curated whitelists with SQREEM Technologies’s proprietary AI technology to produce enhanced, precision-targeted web environments for young users and their families, significantly increasing safety in ad placements. Ian Chapman-Banks, CEO of SQREEM, said, “SQREEM now offers the most comprehensive solution for advertising agencies and brands seeking to connect with youth audiences ethically and effectively. Our combination of tech and expertise will demonstrate how brands can precisely tailor their engagement with kids, teens and families while prioritising safety and trust.” Meanwhile, Raja Kanniappan, CEO of TotallyAwesome, commented, “SQREEM’s acquisition of TotallyAwesome perfectly aligns with our strategy of curating high value audiences without cookies, drawing on our 9+ years of experience in marketing to kids, teens and families – and our more recent 18+ audience offering." #digitaladvertising #acquisition #marketing ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4

Thanks for the feature, MARKETECH APAC On average, brands have seen a 17% increase in unique reach1 and a 14.2% lift in attention when pairing desktop with mobile. With CORE, Kargo empowers brands to reach their audience at the right time, in the right environment, and on the right screen. #KargoCORE #AdvertisingInnovation #CrossChannelPerformance #APACMarketing #DigitalAdvertising #Kargo 

🤔Want to Learn Some New Strategies for Ecommerce & Digital Marketing? Yes? Then Let's take a look at this case study. 😃 🔰 As a Digital Marketer, understanding new trends and upcoming events is very important to run successful campaigns. ❗ Because, we all know that it takes time to make meta ads profitable. So, the same thing is applied to one of our Ecommerce clients as well. In March, we started our new ads on Ramadan Theme with existing ads which were going good. However, we wanted to scale more. Normally we do 3M+ / Month In Revenue with Meta ads having 4+ ROAS, but in April we wanted to do more. So, what did we do?  ✅ We Prepared Special Landing Pages with Eid Offers. ✅ New Graphics & Video Creatives. ✅ Launched Eid Campaigns 15 days before Eid.  ✅ New Campaign Structures With these things, and based on our past data, we understood which ones are our hot selling products, and which can be scaled up. So: ✅ We made sure our inventory is ready.  ✅ Automated our Customer Support with Auto Calls and SMS system. Within a week, we were able to find our new winning creatives due to Eid Offers, which we scaled up and kept running after a few days of Eid as well. And once the Eid Ended, we launched new Campaigns with our normal deals. Doing all this, has helped us to cross 5.6M in Revenue with Meta Ads by doing 900K Ad Spend and touching 6 ROAS. #Digitalmarketing #metaads #ecommerce #facebookads