Sophie Stanley

Join Keen Decision Systems CRO, Bradley Keefer, and Head of Product, Joshua Lucas, for the CPGmatters.com webinar on Wednesday, June 26th at 2PM EST as they unpack the ways #AI is transforming the marketing budgeting and planning process. 💡Deep dive into machine learning 💡The power of large language models 💡Where to focus AI efforts   REGISTER HERE: ➡ https://lnkd.in/emmsB22p #CPGmarketing #marketingmix #marketingstrategy

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You've invested a lot in your martech stack and need your CDP to succeed. We understand – and we're here to help. Our new infographic, "How to Avoid a Failed CDP Project," offers: 👉 Top CDP challenges and solutions 👉 Proven success strategies 👉 Essential steps for smooth implementation Don't let pitfalls derail your CDP. Check out the infographic now! ⤵️ https://lnkd.in/gM9pUetg #CDP #CustomerData #DigitalIdentity #DataAnalytics #Inforgraphic

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In the dynamic world of marketing, quality data is the key to unlocking competitive advantages in ABM. Learn why accuracy and timeliness are crucial, and explore strategies to fortify your ABM campaigns against data pitfalls. https://lnkd.in/dHcF-KeM #marketing #abmcampaign #qualitydata #accountbasedmarketing #customerexperience #personalization

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Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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Whether you are new to Propensity, or simply new to ABM, a good place to start is with Propensity Strategy docs! We’re compiling a wealth of information to help ABM enthusiasts answer everyday marketing questions like: 💭 How do I build an intent-driven audience? 💭 What’s the difference between a cohort and a campaign? 💭 Is there a way to measure ROI? 💭 How can I build sequences? 💭 Are there effective ways to engage with clients? Find answers to all your ABM questions here in our convenient doc repository: https://ow.ly/wFnb50StPf6

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👉 Struggling to identify which B2B agencies can *actually* support your ABM efforts? 🔎 We evaluated over +60 agencies to uncover each agency’s niches, strengths, etc. With 89% of agencies expecting demand for ABM services to increase in 2024, it’s becoming nearly impossible for B2B leaders to filter out those who can support their needs. This is why we’re excited to release: 1. Research Report: The 2024 Landscape of B2B Agencies with Capabilities to Support ABM 2. Corresponding Agency Directory These strategic guides are intended to equip ABM leaders with: → An independent and unbiased evaluation of +60 agencies and their individual capabilities to support ABM initiatives. → Strategic guidance around the current B2B agency landscape, and the red flags to look out for during your evaluation process. → A robust B2B agency directory, equipping ABM leaders with the data to uncover each agency’s unique strengths and build their evaluation list with confidence. 👉 Access the Report & Corresponding Directory Here: https://bit.ly/4aewNbK _______________ If you’re looking to cut through the noise and streamline your ABM agency evaluation process: ▶ Book a strategy session with ForgeX to help curate a small list of agencies who are *actually* able to support your needs.

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Delighted to be recommended in this research by ForgeX with Matt Steffen which states:   “Doing the work to define your high-level strategy before approaching potential agency partners is a proactive step to ensure your organization’s needs are at the forefront and your ABM program is set up for success. If you need help with defining the high-level strategy and preparing an ABM charter, work with a separate and independent consulting firm specialising in ABM such as Inflexion Group."   #ABM #WorkWithExperts #Specialists

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Monday means Best of MarTechBot on MarTech. 🤖 Today, MarTechBot helps a reader understand email tactics and CTAs for a lead generation program. Every Monday, Best of MarTechBot gives you can opportunity to see the bot in action, read the advice it dishes to marketers and see how improving the prompt impacts the answer. Read more from this week's Best of MarTechBot: https://lnkd.in/e2JCsAKt P.S. Sign up for the MarTech newsletter to get Best of MarTechBot, weekly job openings, perspectives from 70+ practicing marketers and more, delivered to your inbox. Sign up here 👉 https://lnkd.in/dGJkghCM #ai #aiinmarketing #leadgen #emailmarketing #marketing

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Marketers, are you drowning in email open rates and click-throughs that tell you nada? There's a better way to measure success. MarTech dives into the world of long-tail email tracking, the gold mine of hidden insights you've been missing. Let Kath Pay show you: Why vanity metrics can steer you wrong ❌ How long-tail tracking reveals the real impact of your emails A data-driven case study that proves its worth Ready to finally understand what's driving sales and engagement? Read now: https://lnkd.in/enPsKzvE #b2bmarketing #marketingoperations #emailmarketing #longtailtracking

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6sense and ON24 are better together! With our new integration, joint customers can use ON24 first-party engagement data and 6sense intent data to deliver hyper-personalized, engaging experiences at scale. Use this combination to increase ROI and revenue growth by: ➡️ Activating an integrated ABM strategy across digital channels. ➡️ Creating dynamic audience segments. ➡️ Delivering targeted interactions and tailored content to unique audience segments. ➡️ Orchestrating campaigns and buying journeys. ➡️ Improving account targeting, lead quality and conversion. Saima Rashid, our SVP of Marketing & Revenue Analytics, said it best: “Personalization is key to effectively engage B2B buyers. By activating insights from 6sense intent data with ON24 segmentation and personalization capabilities, marketing leaders can deliver relevant experiences across the buyer journey at scale." Get the full scoop on our new revenue-driving integration: https://okt.to/i1HT6I

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Did you invest in a marketing automation platform this year? Martech is now the second largest area of spend with budgets up 23.8% since 2018. If you're not seeing value from your investment, it's time to read this free guide on how your marketing automation platform can get your organization real results. Download it here: https://lnkd.in/g634PnYp

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🎯 What’s Next for ABM?🎯 Join us as we explore the evolving landscape of Account-Based Marketing (ABM) and how businesses can leverage cutting-edge strategies and technologies to deliver personalized, impactful campaigns. Key Highlights: ✅ Latest trends shaping ABM in 2025 ✅ How AI is redefining targeted engagement ✅ Expert tips for creating scalable and effective ABM campaign SAVE THE DATE: 📅 Date: Dec 17th ⏰ Time: 11:00am - 12:30pm CET 🔗 Register now: https://lnkd.in/dBi3a3yN Don’t miss out—register now! 👇 https://lnkd.in/dBi3a3yN #ABM #DigitalMarketing #Personalization #FutureofMarketing

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Is your marketing tech stack a tangled mess? 🤯 Consolidation or upgrade? 🤔 Eric Holmen's article explores 6 key issues to consider - from cost savings 💰 to future-proofing your strategy. 🚀 Stop wrestling with legacy systems and unlock the power of a modern marketing platform. 💪 https://lnkd.in/eUyMGZ5i Let me know what you think in the comments! #martech #marketingoperations #marketingautomation

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Marketers are facing one of their toughest enemies yet: data siloes. Trapped data means trapped value, meaning that #MarTech leaders cannot unlock the full ROI of their investments. In his MarTech Edge column, SVP of Customer Experience Mark Smith uncovers the solution to martech's data challenges: collaboration with the IT department. 🦸 Read his article here 👇

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Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

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“If sales reps are now saving time because an AI assistant or agent does the research, the rep can spend more time on true human-led personalization, like factoring in the prospect or customer’s prior experience or perspectives and understanding customer needs, thereby tailoring the content they send.” - Milton Hwang via MarTech https://zurl.co/G86W #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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Curious about the recent news regarding #thirdpartycookies? Save a seat for our upcoming webinar with Sav Khetan (#Tealium) and Jack Pace (Zion & Zion)! 💻

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Headed to tomorrow's B2B Marcom Summit? Get the big picture on 2024's outlook in the day's first keynote panel with Brian Reed, Katie Hollar, Paul Sherman, and ChurnZero CMO Hunter Montgomery Discover which trends these B2B executives are watching closely, the strategies they're most excited about, and the technologies and platforms they're paying the most attention to. Find out more: https://okt.to/RIwuah

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