MarTech’s Post

AI Lead Generation: How to Maximize Your ROI A Harvard Business Review study found that companies implementing AI saw a dramatic 50% boost in appointments and leads. That said, AI is indeed effective in revolutionizing lead generation by automating tasks, enhancing data analysis, and personalizing outreach. Here's how AI can supercharge your lead-generation efforts. ➡️ Identify High-Potential Leads With AI, you can sift through heaps of customer info, website clicks, and online chats to pinpoint the folks most likely to buy from you. No more guessing– you're zeroing in on the real contenders. ➡️ Personalization at Scale AI can tweak your website, emails, and social media posts to suit each visitor's interests. It's like giving everyone their own tailored experience, which keeps them engaged and feeling special. ➡️ Real-Time Lead Scoring AI doesn't just stop at sorting leads. It's constantly updating its scores based on what they do and who they are. With this, you’ll know exactly who to reach out to first which ultimately saves you time and energy. ➡️Chatbots that Convert Ever missed a potential customer because you weren't available to answer a question? Well, AI-powered chatbots can answer questions, sort leads, and even set up meetings – all day, every day. So, you can focus on sealing the deal while the bots handle the groundwork. We’ve also discussed AI powered techniques for lead generation success here ➡️ https://bit.ly/3PQwZGN #bmg #bestmarketinggigs #aileadgeneration

I asked a CEO of a fast-growing tech company, what type of cold email he would respond to. Here is what he said: “I never respond to cold emails. But I might forward it to our marketing team if it has solid social proof, is data-driven, short, and speaks at my level”. Let's unpack that: “I never respond to cold emails” Well, can you blame him? The average CEO gets bombarded with 100-200 emails a day. So, instead of aiming for a direct response, it made me think broader—what other engagement actions can I drive? "I might forward it to our marketing team if…" Many marketers get obsessed with a positive reply rate but you may need to think out of the box here. In saturated markets, the real win might be capturing attention and getting your foot in a door of the organization via an influencer instead. When would the CEO take action with a cold email? ✔️”Solid social proof” did XYZ for a company like yours, and can do it for you too. Here's a proof: logo, case study, tech and etc. ✔️”Data-driven” Do your homework. Research the person, the company, their wins, and their challenges ✔️”Short” usually, it takes 2-seconds to skim an email and decide if it’s worth exploring or not. Make every word count. ✔️”Speaks at my level” Understand how your persona thinks and speak their language at a channel they prefer (cold email, call, WhatsApp, LinkedIn and etc). Hearing this feedback made me refine my campaigns: 1. I expanded my buyer journey and added diversity to my CTAs 2. I leveraged AI to expand data research - nothing beats Clay for this job 3. I used multichannel outreach to talk to prospects where they prefer to talk - start with Instantly.ai or Smartlead for the first touch and then use La Growth Machine to expand your reach over LinkedIn and social media. —— My name is Dmytro Koliesnik 👋🏻 I help tech businesses grow using account-based marketing and AI-driven sales automation - https://dkconsulting.io/

Why we are repositioning RevGrowth as a GTM workflow/strategy agency + how Adam Abdur Rahman & I believe the outbound landscape is going to evolve in the next 6-12 months. When I got into the B2B outbound space back in early 2022, the landscape was SIGNIFICANTLY less sophisticated. Hiring VAs to write personalized first-lines was seen as high-level since the public hadn’t had access to OpenAI at this point, at the same time Instantly.ai had started becoming the mainstream sending software which made the entire cold email space boom. Everyone and their grandma began selling courses, communities, mentorships etc to capitalize on this new cold email frenzy, because at the time, cold email was sooooo easy. Anyone who had the ability to set up 10 email accounts, scrape leads off Apollo, and write a decent email could book 10-20+ calls per month no sweat, so teaching people how to start a cold email agency was easy money since results came easy for everyone. And with the plethora of noobies entering the space, this HEAVILY sophisticated the market and was the beginning of this downward spiral of cold email. Fast forward to Q3 2024, we have now found ourselves in a situation where cold email outbound is very, very difficult for the average B2B operator. ESPs come through once every 3-6 months to ruin peoples deliverability, databases are completely ran through with leads receiving 100s of cold emails per day, you essentially need to be a Tech, Ops, & AI guru to operate softwares such as Clay to build sophisticated lists that get real results, and the whole B2B world has access to unlimited resources on everything outbound in turn leveling the playing field. Many over the past 12 months have totally given up on outbound and went all in on content, or shut down their cold email agency completely as it was too hard. Most have found these months to be very grim for outbound and have led people to ask the question: is cold email is dead? Contrary to popular belief, I believe we live in the BEST era of outbound yet. We now exist in a market where ONLY the very best get ALL of the market share, and everyone on the bottom gets nothing. This means that there is more opportunity than ever for the REAL experts to shine and build a moat for their name in the space, which is exactly what we’re doing at RevGrowth. Gone are the days of basic data scraping and copy-n-paste email templates. To succeed in this market you must become a bespoke GTM Engineer who is able to extract the best data on the web, formulate a strong GTM strategy, and create systems for pushing relevant messaging at scale. We realized that we were doing ourselves a disservice by simply positioning ourselves as another “outbound agency”, since in reality, we provide much more than just outbound... CONT. BELOW (Ran out of words) 👇

Click HERE: https://lnkd.in/ekScrD7F 🚀 Transform Your Business with AI-Powered Lead Generation! 🌟 Unlock the secrets to unstoppable growth by leveraging cutting-edge AI strategies. From personalised email campaigns to smart social media management, discover how AI can revolutionize your approach to lead generation. ✨ Ready to take your business to the next level? Check out our latest insights and see the magic happen! #AILeadGeneration #BusinessGrowth #DigitalMarketing #innovation #isleofman #uk #digitalmarketingisleofman #digitalmarketing

Trigify.io is changing the game for cold email campaigns. Here's how I'm leveraging it: 1. LinkedIn post engagement tracking We're identifying hot leads based on who's actually engaging with our content. No more shooting in the dark. 2. Qualification at scale Trigify.io helps us sift through the noise and focus on prospects who are genuinely interested. It's like having a psychic SDR. 3. Clay integration for lead scoring We're pushing qualified leads to Clay for further enrichment and scoring. It's like giving our data steroids. 4. Smartlead campaign automation Once leads are primed, we're automating personalized campaigns through Smartlead. It's outreach on autopilot. Most people are still guessing who to target. We're letting data do the heavy lifting. It's not about sending more emails. It's about sending smarter ones. Trigify.io + Clay + Smartlead = A cold email trifecta that's hard to beat. Your competition is probably still manually scraping LinkedIn. Don't be them. Leverage AI. Use Trigify.io. Book more calls. What's your current cold email workflow looking like?

Mastering Cold Email Outreach with AI Automation Cold email outreach remains a crucial tool for generating leads and fostering connections in digital marketing. With advancements in AI automation, this process is now more effective and efficient. Let's explore how AI is transforming cold email outreach and discuss its implications for your business. The Impact of AI on Cold Email Outreach AI automation enhances cold email outreach in several ways: Personalized Content: AI analyzes data to craft personalized email messages tailored to each recipient. For example, Grammarly uses AI to adapt content based on user behavior, making emails more relevant. Optimized Send Times: AI tools like Boomerang suggest the best times to send emails based on recipient engagement patterns, maximizing visibility and interaction. Automated A/B Testing: Platforms like Mailchimp use AI to automate A/B testing of email elements, such as subject lines and calls to action, helping refine your campaigns for better results. Lead Scoring: AI-driven lead scoring, such as that offered by HubSpot, helps prioritize high-potential prospects, enabling more focused and strategic outreach efforts. Automated Follow-Ups: Tools like Reply.io use AI to manage follow-up emails, ensuring consistent communication without manual effort. Discussion Points:- Let’s dive into a discussion with these questions: How has AI impacted your cold email outreach? Have you noticed improvements in response rates or found specific tools particularly effective? What challenges have you faced with AI integration? How did you address these issues? How do you see AI shaping the future of cold email outreach? What emerging technologies are you excited about? How do you balance automation with a personal touch? What strategies do you use to keep automated messages personalized? What advice would you give to businesses starting with AI for cold email outreach? What factors should they consider? Looking forward to your thoughts! #ColdEmailOutreach #AI #Automation #LeadGeneration #Sales #Marketing #BusinessGrowth

Ever had an idea that just won’t leave your head? Like that one song that sounds on loop until you finally play it? Well, I’ve been obsessing over something similar, but for B2B lead generation—let’s call it the “Hyper-Personalized Outreach System.” I read this cool book by Phil Knight about Nike and there was a guy who wrote thousands of personal letters to his customers and gained huge success. Imagine to be this guy but to write thousands of this messages and send them on autopilot. Every day! I mean a tool that doesn’t just automatically send promotions to your leads but digs deeper, scraping the internet to find what really makes those leads tick. It’s researching, learning from your prospects’ interests on LinkedIn, and then—here’s the kicker—tying them back to what you do. It’s about creating that “aha!” moment for them, offering immediate value that resonates on a personal level. So, why am I stuck on this? Well, because AI and automation in B2B lead generation aren’t just cool tech buzzwords; they are revolutionizing how we interact with potential clients. Think about it—email marketing, which once was a shot in the dark, now has the potential to return up to $42 for every dollar spent thanks to smarter AI-driven campaigns (AI bees | B2B Marketing Powered by AI). And chatbots? They’re not just for weather updates anymore. They’re qualifying leads, answering queries, and keeping the conversation going 24/7 (leadgenius). Now, I’m throwing this out to all of you: Have you already been using AI and automation in your lead gen strategies? Got any success stories or epic fails you’d want to share? Or better yet, would you be interested in “this Hyper-Personalized Outreach System”? Drop your thoughts, your stories, or even just a hello down below. Maybe your next big lead is just one personalized interaction away. Looking forward to hearing from you all!

In the dynamic world of marketing, staying ahead of trends is key to maintaining a competitive edge. Check out this insightful article from BuiltIn, where they delve into the latest trends shaping lead generation strategies. Don't miss out on the opportunity to enhance your marketing game and stay ahead of the curve. Read the full article now!! #B2BInsides #LeadGeneration #MarketingTrends #MarketingStrategy #BusinessGrowth #MarketingTips #DigitalTransformation #B2BMarketing #LeadGen #AI #Automation

🌟 𝗛𝗼𝘄 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗽𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝟮𝟬𝟮𝟰? 🌟 The digital landscape is evolving rapidly, and staying ahead in lead generation is more critical than ever. Whether you're leveraging AI, experimenting with automation, or refining your strategies based on data, the possibilities are endless. At VIROCK, we’ve been diving deep into the most effective strategies for the upcoming year. Our latest blog post, The Ultimate Guide to Lead Generation https://lnkd.in/eQyybFjU in 2024, shares actionable insights to help you stay ahead: ✅ Modern strategies that drive results ✅ Emerging tools and trends to explore ✅ Real-life examples of success We’d love to hear from you—what's working for your business right now when it comes to generating high-quality leads? Let's start a conversation and share ideas that help us all grow. 🌱 📖 Check out the guide here: https://lnkd.in/eQyybFjU . . #Marketing #LeadGeneration #AI #BusinessGrowth

I built an AI-driven email outreach campaign and here is what I learned. Everybody got excited about AI and how it can be applied specifically in sales and marketing. Well, every single tool I use for outreach nowadays has an AI feature 🤖 But our brains are powerful, and we're still the ultimate sales wizards compared to any algorithm out there. In just about 6 months after ChatGPT boom, almost everybody can spot an AI-generated text not saying about email copy (just think about email subject lines that come with capitals in each word). so, what I learned is: - AI emails are too long, too formal or too casual - personalization is too abstract or too detailed without proper data input - clients easily spot AI-generated text and ignore it - high risk of "AI hallucination" or misinterpretation - more expensive to set up and maintain So, does it mean it's a no-go for AI in emails? Not! I found the AI-driven approach is super powerful for data research and personalization especially when doing account-based (ABM) campaigns. For example: - research what the company does and transform it into 3-4 words trigger - write a short icebreaker based on the recipient's LinkedIn bio, education, or recent post - research a persona that recently left the company and address a need for a new hire/expertise in the field - define the ideal customer profile (ICP) of a lead by checking their case studies and personalize your lead magnet - add a joke to your follow-up (ChatGPT writes hilarious jokes, try it yourself) - find a restaurant near to your prospect and offer a dinner commenting the best-reviewed dish And much more when adding your creativity to AI. If you're new to this, I recommend trying Clay for your first AI-personalized campaigns. Leave a comment under this post and I will share with you my top 10 AI prompts I use for personalization. Btw, this post was not AI-generated 😄 —- My name is Dmytro Koliesnik 👋🏻 I help software businesses grow using account-based marketing and AI-driven sales automation - https://dkconsulting.io/