Moira van den Akker’s Post

👏 Hiring for a #Growth #Marketeer? Get in touch to discuss my top candidate in this space 👏 Craig has 7 years of experience driving scalable strategies in #B2B #SaaS businesses. They have a proven ability to implement full-funnel strategies and are highly adept at collaborating with global stakeholders, utilising advanced analytics, and optimising marketing automation to drive continuous improvement. They are also an expert in leading cross-functional teams to execute data-driven performance and lifecycle marketing initiatives that accelerate customer acquisition and retention across global markets, including EMEA. Some of their key achievements include: 📣 Owned customer acquisition channels (Paid Ads, SEO, Website, Events) and global ABM campaigns in UK, US, DE targeting strategic, enterprise & SMB. 📣Achieved 35% higher lead progression rate YOY and over 350 MQLs/quarter 📣Utilised marketing automation tools to track campaign performance and implemented a comprehensive lead nurturing program that increased conversion rates by 27%, resulting in a 17% increase in upsell opportunities 📣Managed a global marketing budget of £2.5m, allocating resources strategically to prioritise high-potential markets, leading to a 22% increase in MQL generation from targeted regions Interested in reviewing their full CV or meeting them in person? Get in touch to discuss further as they wont be around for long! ✉ [email protected] #b2b #growthmarketing #saas #haysmarketing #haysrecruitment

#UrgentHiring #SalesManager #MediaMarketing #influencerMarketing our clients operate as a versatile communications agency that combines elements of traditional advertising, digital innovations, media, and production. Sales Manager role in a company specializing in influencer marketing, media marketing, and branding, the requirements, skill set, and experience may include: Requirements: 1. Industry Knowledge: Deep understanding of influencer marketing trends, media marketing strategies, and branding techniques to drive sales and brand visibility. 2. Sales Experience: Proven track record in sales, business development, or account management, preferably in a related industry. 3. Networking Skills: Strong network of industry contacts, influencers, and potential clients to leverage for business growth. 4. Leadership Abilities: Ability to lead and motivate a sales team, set targets, and drive performance to meet revenue goals. 5. Client Relationship Management: Proficiency in building and maintaining strong client relationships, understanding their needs, and delivering tailored solutions. 6. Analytical Skills: Ability to analyze market trends, competitor activities, and campaign performance metrics to optimize sales strategies. 7. Communication Skills: Excellent communication skills to effectively pitch ideas, negotiate deals, and present proposals to clients and stakeholders. 8. Budget Management: Experience in managing sales budgets, forecasting revenues, and ensuring cost-effective sales strategies. Skill Set: 1. Strategic Thinking: Developing sales strategies aligned with company goals and industry trends. 2. Creativity: Designing innovative sales pitches and branding strategies to differentiate the company in the market. 3. Digital Marketing Knowledge: Understanding digital marketing channels, social media platforms, and influencer marketing best practices. 4. Team Management: Leading, training, and motivating sales teams to achieve targets and drive revenue growth. 5. Problem-Solving: Ability to identify challenges, propose solutions, and adapt sales strategies accordingly. 6. Negotiation Skills: Negotiating contracts, partnerships, and influencer collaborations to secure favorable deals. 7. Results-Driven: Setting and achieving sales targets, monitoring performance metrics, and optimizing sales processes for improved outcomes. Experience: 1. Proven experience in sales management, preferably in influencer marketing, media marketing, or branding industries. 2. Demonstrated success in driving revenue growth, developing client relationships, and delivering strategic sales initiatives. 3. Experience in developing and executing successful sales plans, overseeing sales teams, and expanding market reach. 4. Knowledge of CRM systems, sales analytics tools, and reporting mechanisms to track and measure sales performance. Send your cv to [email protected]

🙏 I've never hired for Head of Demand Gen and would love to speak to more super stars (who are happy in their current role). Can you tag people I can talk with/learned from? Would love to follow content & talk to folks to see what excellent looks like before making my hire! Key Criteria for the Hire: --> 2+ times going ~$1M - $10M+ ARR in B2B --> Really good at email marketing ( + able to manage SEO/ad agencies & own events) Attracting eyeballs with this AI generated picture of me and some dalmations #demandgen #hiring

We Are Hiring Digital Marketers. let's explore new things....... #hiring #digitalmarketer #digitalmarketets #leadgeneration #socialmediathings #leads #lead #organicleadgeneration #leadsmarketing

🚨 Big news!! 🚨 We are looking for another Demand Gen Manager to join the Omni Lab team. So far 2024 is forecasted to be our biggest year yet; Q1 and Q2 were huuuge. A Demand, Gen Manager at Omni Lab, is the lead strategist and account manager for a set of VC-backed B2B SaaS brands and will be working directly with the VP of Marketing and/or Founder to build a paid media strategy that aligns with their marketing strategy. Hard Skills: - Deep knowledge of paid media (Google, Meta, Bing, LinkedIn, etc.) - Analyzing data from the CRM and Paid Channels - Experience working with or for B2B SaaS brands - Has worked with Hubspot & Salesforce - Comfortable in a client-facing role - Past agency experience is a plus - Has built campaign/media plans Soft Skills: - Curious - you ask lots of questions; interested in better understanding how things work - Respectful - you treat everyone with respect regardless of age, sex, religion, etc. - Team player - you can work as a team; no lone wolfs here. - Listener - you are a better "listener", than a "talker" POV alignment: - Quality over quantity - Focus on short-term AND long-term - Optimize towards lagging indicators - Don't over-index on capture campaigns - Align campaigns with how buyers want to buy **U.S. based only for this role. We aren't in a rush to hire the role, but we are planning ahead and want to ensure we find the right person. If you know anyone in your network please give this post a like/comment or DM me. Appreciate the support ya'll! 😀 #demandgeneration #b2bmarketing #saas

𝗪𝗵𝗮𝘁 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝘄𝗵𝗲𝗻 𝗵𝗶𝗿𝗶𝗻𝗴 𝗮𝗻 𝗮𝗰𝗰𝗼𝘂𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿? 👇 Matt Dodgson interviewed Kevin Tate about how to do personalised account-based marketing at scale. 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘴𝘦𝘥 𝘈𝘉𝘔 𝘢𝘵 𝘴𝘤𝘢𝘭𝘦? 🤔 An oxymoron I hear you say, but with the AI tools we have at our disposal today, this is becoming a reality. But strategies and tools aside, one thing is certain: 𝙮𝙤𝙪 𝙣𝙚𝙚𝙙 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙥𝙚𝙧𝙨𝙤𝙣 𝙧𝙪𝙣𝙣𝙞𝙣𝙜 𝘼𝘽𝙈. And this is the exact question Matt asked Kevin... ...what would you say are the skills and attributes that make someone good at ABM? #b2bmarketing #abm #hiring  

🚨 #hiring Alert 🚨 🚀 Exciting Opportunity! Hexaconcepts is hiring a Growth Marketing Specialist for B2B Marketing through Pitch N Hire. Apply now! : https://lnkd.in/gW9ctgZW 🔹 Key Responsibilities: 📋 Execute B2B lead generation strategies across various industries. 🔎 Leverage tools like LinkedIn Sales Navigator, HubSpot, and intent marketing platforms. 📧 Run targeted email and LinkedIn campaigns to engage leads. 📈 Manage LinkedIn Ads to enhance visibility and engagement. 📢 Post content on LinkedIn to boost engagement and generate leads. 🌐 Ensure website content is optimized for lead generation. 🔍 Manage Google Ads campaigns to drive targeted traffic. 📊 Analyze data and optimize for better conversions and ROI. ✅ Qualify leads by assessing fit, pain points, and readiness. 🤝 Collaborate with sales teams for smooth lead handoff and follow-up. 📈 Track and report metrics, offering insights for improvement. 💼 Ready to make an impact?💡 #job #jobs #marketing #socialmedia #growth

The Marketing Leadership & Team You Need Now. When it's time to power your B2B revenue engine, NIM's Fractional CMO & Expert Marketing Team is ready to partner with you. When your B2B firm has outgrown one-off campaigns and random acts of marketing, you may be thinking it’s time to invest in hiring an in-house CMO, VP of Marketing, or Product Marketing Manager. Especially if you’re doing double duty as the CEO and marketing task manager. While building an in-house marketing team may be your long-term goal, this is a process that takes time - time you may not have right now. Especially in today’s complex marketing world where no one marketing hire can have all the skills you need. Unless you have the time and budget to hire a complete in-house marketing team, you face the dilemma of hiring either high-level executives who lack the necessary hands-on experience or entry-level employees who are not yet equipped to lead marketing strategies or take on multiple roles. But did you know that there’s an alternative to hiring in-house? An alternative that gives you an instant marketing team and the strategic senior-level expertise you need right now? Our fractional marketing model is specifically designed for the CEOs of mid-sized B2B firms that need a more strategic approach to marketing to move past sales plateaus, but don’t have the in-house senior marketing expertise to create the plan and guide the ship, or the tactical marketing resources to make it happen. Or the time to manage all those random acts of marketing, handle marketing agencies, or hire, train and ramp-up an in-house CMO and marketing team right away. #fractionalCMO #fractionalCMOservices #b2bmarketing #b2bmarketingteam #b2bfractionalcmo #newinitiativesmarketing

Demand Generation Manager: How to Find and Hire the Best https://lnkd.in/gE4XXHdQ Finding the right Demand Generation Manager can be a daunting task for any company. This crucial role requires a unique blend of creativity, technical savvy, and marketing know how. Our comprehensive guide will provide you with key insights on what to look for in candidates, effective interview strategies, and essential metrics for this critical position. Key Takeaways of Demand Generation Manager - A Demand Generation Manager creates interest in what the company sells. They need to have good thinking and talking skills. - The right person for this job thinks in fresh ways, solves problems well, and uses tools like marketing automation and CRM software. - Good interview questions ask about past work with demand generation programs, how they measure success, and if they can explain complex ideas simply. - A top-notch manager sees the big picture, plans long-term growth, pays attention to details and takes action without being told. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gFAbkniJ #DemandGenerationManager #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #CosmeticSurgery #DoctorMarketing #DoctorMarketingMD

What is a Fractional Demand Generation Manager? https://lnkd.in/g5YsauV6 It is challenging to generate customer interest and leads for your business. Perhaps the solution lies in hiring a fractional demand generation manager. This outsourced professional excels at creating strategies to drive brand engagement, working on a part-time or project basis to provide specialized expertise without straining resources. Key Takeaways of What is a Fractional Demand Generation Manager? - A Fractional Demand Generation Manager is a part-time marketing expert. - They are good at making leads, planning campaigns, and using content to get more customers. - These managers are often cheaper than hiring full time. - To be good at this job, you need to know the market trends well and have great communication skills. - Part-time managers can work for many companies at once which helps them bring new ideas. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gyHuveuC #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #CosmeticSurgery #DoctorMarketing #DoctorMarketingMD