New Initiatives Marketing Inc.

When it is time to bring in the first marketing person to help your company, are you thinking that choosing someone at the more junior level will be your best bet or are you thinking that the significantly more experienced person is the way to go? Our point of view on this is to bring in a more experienced person. You may think you "just" need to get started or are "only" going to look at a few things to do in marketing. While this may be your current thinking, an experienced marketer can help you see what is possible and what makes sense based on your business goals, where your company is at and what your challenges are. #fractionalCMO #b2bmarketing #business #manufacturing #technicalservices #utilities

Featured on the Discovery Venture podcast - thank you, Cory Silva. The Fractional Chief Marketing Officer (fCMO) service + expert marketing team is a service 100% focused on the client. Why have a fCMO deliver your strategy and then be left wondering how to implement it? Don’t wonder, ensure you have an expert marketing team ready to implement. That is how we are set up to help clients. The fractional CMO will research and create the strategy, deep diving into your company (because a marketing strategy that is not aligned to support the goals of the business isn’t going to help your company…that is where you’ll be thinking “what on earth is marketing doing to help my company???” …. No, no, no, none of that) your competition, the industry, your clients and ensuring your leadership team is bought in all along. Once the strategy is done, our expert marketing team - who have been working together for years supporting our clients in this way - will get to work implementing and executing - putting the strategy into action. Don’t settle for a strategy only. Get the strategy and the results that only come with implementation. We can help Find out about this episode and more of Cory’s podcast here:https://bit.ly/3WXTygJ #businesspodcast #podcastguest #fractionalCMO #b2bmarketing

📬 Why Your B2B Business Needs a Newsletter? Your company’s ewsletter is not just a communication tool; it is a strategic asset. 🔑 Key Benefits: Educate Your Audience: Share valuable insights and education that showcase your commitment to your craft. Nurture Relationships: Keep those on your list engaged with content that highlights your expertise and the value you provide to existing customers. Build Trust: Regular updates help position your company in the mind of your potential customers. You want to be remembered when they are ready to buy. Don’t underestimate the power of a well-crafted newsletter. It’s a chance to connect, inform, and convert. 👉 Ready to take company newsletters seriously?Let's discuss how we can help you create impactful newsletters that resonate with your audience. #B2BMarketing #Newsletters #ContentMarketing #CustomerEngagement #readytobuy #fractionalCMO

Meet Greg Bridges our lead writer. He's been supporting our B2B clients with his professional writing of their blogs, white papers, solution pages, case studies, use cases and more since 2016. Greg is easy to talk to and asks insightful and customer-focused questions - this has been key to him being able to get the best information out of the subject matter experts he interviews. He makes their content approachable, interesting and helps to support the next step in the sales process. He runs his own content company focused on B2B technical products/services/software and we're thrilled to have been working with him and his team for so long. This is an example of one of the professionals you may have on your Expert Marketing Team when you work with New Initiatives Marketing (NIM). Want to learn more about having us support your marketing? Let's talk: https://bit.ly/3DzA3AL #fractionalCMO #b2bmarketing #expertmarketingteam #thoughtleadership #whitepapers #contentmarketing

In our Ask a Fractional CMO monthly insights newsletter, (sign up: http://eepurl.com/giSnH9) we answer the top questions B2B CEOs are asking about: * B2B Marketing Best Practices * B2B Marketing Strategy * Sales Enablement * Thought Leadership * Building a B2B Marketing Team* * Who to Hire & When to Outsource * Marketing Tools & Technology * Foundation vs. Fads #fractionalCMO #CMO #fractionalB2Bcmo #B2Bmarketing #B2BCEO

Navigating the Complexities of B2B Marketing: Essential Perspective for CEOs' Company Success Today’s B2B marketing landscape is more complex than ever before. As a CEO, understanding these complexities at a high level can help you make informed decisions around your best first steps when it comes to making a more serious investment in marketing and choosing the marketing model that best fits your company. Here are some of the ways B2B marketing today is more complex than ever before: The explosion of B2B Marketing Channels: The sheer number of marketing channels now available – from traditional print and broadcast media to digital platforms such as social media, search engines, email marketing, content marketing, influencer marketing, and more – can be overwhelming. Each channel requires its own strategy, approach, nuances, and understanding of best practices. Plus, the technology and requirements of each of these channels are constantly changing and evolving, and what worked last year may no longer work this year. Constantly Evolving B2B Marketing Technology: New tools and technologies are continually emerging, each promising to transform the way you do marketing. However, with so many options, it can be challenging to decide which ones are right for your business. Moreover, integrating these technologies and ensuring they work together efficiently is a task in itself. Heightened Customer Expectations: Today’s B2B buyers are more demanding than ever before. They expect personalized, relevant experiences that align with their unique needs and preferences. Meeting these expectations requires a deep understanding of your target audience and the ability to deliver the right message at the right time. Changing Buyer Behaviour: The way B2B buyers prefer to consume information and move along the buyer’s journey is changing. This means that marketing methods that worked even one year ago may no longer work today. It also means that every small marketing detail is very important. It’s tough to keep up with these changes and understand what’s working today, what’s not working, and why. Skill Gaps: Modern marketing requires a wide range of skills, from strategy development and positioning to data analysis to content creation, SEO, social media management, and more. Building an expert team that covers all these areas can be time-consuming and expensive, and evaluating these skills can be challenging as well. Regulatory Challenges: As privacy concerns rise globally, understanding and complying with regulations like GDPR and CCPA become critical. Non-compliance can lead to penalties or damage to your company’s reputation. Let us help: https://bit.ly/3E0EjcN #fractionalCMO #b2bmarketing #newtomarketing #marketingstrategy

On the Discovery Venture podcast - thank you, Cory Silva. We discuss the request for new leads…but are you sure it is new leads you want/need? Why are you not closing more of the leads that are already in your sales pipeline? This is one way marketing can help sales… after a lead becomes “sales qualified” (more on that later) a follow-up sequence or keep-in-touch email sequence can work on behalf of the salesperson assigned to that potential customer. This way it can prevent potential deals from stalling in your pipeline. Do you need more leads or do you need more help getting the leads you have to become customers?   We can help Find out about this episode and more of Cory’s podcast here:https://bit.ly/3WXTygJ #businesspodcast #podcastguest #fractionalCMO #b2bmarketing

When it is time to bring in the first marketing person to help your company, are you thinking that choosing someone at the more junior level will be your best bet or are you thinking that the significantly more experienced person is the way to go? Our point of view on this is to bring in a more experienced person. You may think you "just" need to get started or are "only" going to look at a few things to do in marketing. While this may be your current thinking, an experienced marketer can help you see what is possible and what makes sense based on your business goals, where your company is at and what your challenges are. #fractionalCMO #b2bmarketing #business #manufacturing #technicalservices #utilities

Thanks to Cory Silva for having me as a guest on his Discovery Venture podcast. We discuss that despite the wonderful power of social media to expose and connect you to others who could be clients, collaborators, colleagues… an important thing to do is to ensure you are building that email list. Your company’s email list is yours. No social media algorithm can adjust your ability to keep in touch with your list once you build it. Find out about this episode and more of Cory’s podcast here:https://bit.ly/3WXTygJ #businesspodcast #podcastguest #fractionalCMO #b2bmarketing

Have you considered the positive impact of a company newsletter? 📬 In this video, we discuss why attending industry events and sharing those insights in your company newsletter can be valuable content. Your clients want to know you're staying on top of industry trends and knowledge, and that you’re the best expert to help them. Even if you did not deliver the keynote talk at the tradeshow, the fact you were there soaking up the information, meeting new people, and seeing what is new - is still noteworthy particularly if you can share some points of information you learned. Watch the video to learn more about creating engaging newsletters that showcase your expertise and keep your audience informed. #B2BMarketing #NewsletterStrategy #FractionalCMO