Bryan Brown’s Post

How valuable are experiments in measuring incrementality? At the recent MSI 2024 Immersion Workshop, a panel of experts from Pernod Ricard, Pintrest, Northwestern University and Northeastern University discussed this, moderated by an expert from META: https://ow.ly/6Z1X50TOEzs #sales #advertisingresearch #marketingresearch

How I got promoted 2x in 1 year: 1. Hit 150% of my half quota 2. Expanded my brand internally 3. Expressed my interest in moving upmarket 4. Shared insights on how I was winning deals with my team If you’ve gotten promoted, how’d you get there?

Top #marketing highlights include #Reliance’s exciting entry into the snack market, NPCI’s rebranding to ‘Always Forward,’ PwC’s CMO being crowned Marketer of the Year, and #Bingo’s innovative partnership to promote pickleball in India. Stay tuned for more insights and updates from the world of marketing! 🚀 #MarClan #MarketingNews #Reliance #NPCI #PwC #Bingo #Pickleball #CMO #MarketingTrends

Insight into Keystone Property Finance Product Transfers.

🌟 Exciting Insights from InsureTech Connect! ⬇ This week, I was at #ITC, where industry leaders came together to share innovations and trends shaping the insurance industry. Watch the video 📽 to get a glimpse into my magic presentations in the Skan booth. You'll see how I gather a crowd using an incentive + entertainment to keep attendees close by. Having a strong hook in your experiential marketing strategy is KEY 🔑 This causes attendees to stop and engage, and allows booth staff to qualify leads. Question of the day: What hook are you using to strengthen your experiential marketing strategy? 🤔 #insuranceindustry #tradeshows #experientialmarketing #corporatemagician #tradeshowmagician

We’re still reminiscing about PMS launch event. 💭 Good audience, good announcements, and good vibes. Here is the quick highlight from the launch event. Relive the excitement and stay tuned for more groundbreaking updates! 🚀 #StepTrade #PMSLaunchEvent #PortfolioManagementServices #PMS #LauncheventVideo

Leveraging negative emotions can be a powerful strategy to connect with the right audience. By strategically using fear as an emotional motivator, we can address concerns and provide reassurance, ultimately achieving our advertising goals. This approach is particularly effective for brand building and long-term messaging. Even controversial topics, like the Lazada ad exemplified here, can indirectly influence and drive its objective, making the message more compelling than just reinventing what is trending. Ad Emotion /Motivation (mindstate): Disappointment/Affiliation. People may feel disappointed when they fail to meet expectations or achieve their goals, motivating them to seek support and encouragement from others. https://lnkd.in/ettjxvMA

The success of your event doesn't depend on the ticket sales. It depends on acumen, synergies and the sweet spot between experiential and digital that generates virality. But some ticket sales would be nice. Catch up with the series so far NOW on Channel 4 #DoubleTheMoney

I really enjoy being on that stage... Purely for getting to teach about BTL's. Why..? Because BTL is a strategy that many aspire to master - many dream about it, want to dive in, but just don’t know where to start or fear it requires substantial upfront capital. But here’s where it gets exciting: when we discuss leverage I can literally see the light bulbs go off. It's incredible to witness that moment of realisation for many who have wanted to do this for so long but just not sure how. It's even better as the week goes and on and many who thoughts they could only focus on 1 strategy actually have access so much more. Property investing isn't just for the cash-rich; it’s for the informed. With the right insights and strategies, anyone can navigate it successfully. Can’t wait to share more insights and see more of those ‘aha’ moments at the end of this month at our next Property Protege event. #PropertyInvesting #BuyToLet #PropertyProtege

GTM GTM GTM GTM Put the GTM ticket in cart You tend to wait a few minutes before clicking start Revenue will be attained With your GTM in a Texas rain SDR’s nudging me Go fly a kite CRO told me to keep pipeline tight Make sure all of the AEs fed I was beaming but I should've been at GTM Get your tickets to GTM Don't leave without your team again Get three tickets and we’ll say go forth We’d be remiss to forget the 4th Shaking up your GTM But don’t plan upon going solo Don’t break up with your CXO Take them dancing at night Come on and testify G T M (Link below to secure your ticket, the event is going to sell out) #GTM2024