Tyler Lessard 🎯

🚀 Marketing is changing forever. Join us on Oct 10 as John Hargrave unveils the NEW Media Shower Platform. 🌟 This webinar will demo the cutting-edge AI tools that marketers have been waiting for. 📅 Thu, Oct 10, 2024, 1:00 PM ET 📅 RSVP https://buff.ly/3TSMLCX #AIforMarketers #MarketingTools #AI #MarketingInnovation #Webinar #BetterMarketing #MediaShower

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Paid Meta ads work because they leverage precise targeting options, allowing businesses to reach specific audiences based on demographics, interests, and behaviors. This targeted approach increases the likelihood of engaging potential customers and driving conversions, maximizing the return on investment. Interested in ads management? Contact us today. 📱905-323-9818 📧 [email protected] 🌐 https://bit.ly/4dfdXUD . . . . . #digitalmarketing #digitalmarketingagency #digitalmarketingtips #businessgrowth #SmallBizSuccess #GrowYourBiz #BusinessBoost #EntrepreneurLife #businesslife #LocalBusinessLove #StartupSuccess #BusinessGrowth #businessideas #socialmedia #webdesign #BusinessOwners #ShopLocal #SmallBizMarketing #businessmindset #SupportLocalBusiness #BusinessHacks #BusinessMindset #BusinessInnovation #BusinessGoals #businessgoals #businessownerjourney #smallbusinesssuccess #smallbusinessownerlife #businesstips #businessgrowth

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Why are you still waiting weeks (or months) for accurate consumer insights & new product line concept testing feedback...👀 On October 29th, Yabble’s Chief Growth Officer, Doug Guion will showcase how a global #CPG brand (you've heard of them...) used #AI to understand the #GenZ market in small-town India and test 5 new energy drink concepts with those personas – and it took them less than a day to get topline results. You'll learn: 💡 How Yabble leveraged AI to decode the Gen Z market for energy drinks in one of the largest populations in the world. 💡 Witness the birth of hyper-realistic consumer segments that bring your target audience to life like never before. 💡 Experience the thrill of real-time product ideation using cutting-edge persona chat technology. Here’s the details: 🗓️ Date: October 29th, 2024 🕑 Time: 2 PM ET / 11 AM PT 🔗 Reserve your spot now >> https://hubs.la/Q02VzgXQ0 Tune in to see how businesses like yours can get faster, more accurate data to drive decision-making >> https://hubs.la/Q02VzgXQ0 #insights #mrx #marketresearch #concepttesting

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How can you create relatable content that still converts in B2B? One way is called human-centric content. And it's pretty awesome. In the latest episode of Content Amplified, Benjamin Ard had the pleasure of chatting with Mackenzie Gilstrap, a content strategy expert in the B2B space. They dove deep into the concept of human-centric content and how it can transform the way businesses connect with their audience. Here are some key takeaways: 1️⃣ Focus on Human Stories: → In B2B marketing, trust is built through human-to-human connections → Instead of just promoting your product, put a face to your content → Highlight the people behind the scenes — employees or your clients 2️⃣ Combine Product and People Content: → Don't separate technical/product content from people or culture content → Highlight is is behind the technical/product side of things as well 3️⃣ Involve Employees in Content Creation: → Empower your team to share their stories → Offer flexible collaboration options — interviews, written pieces, or video content → This adds authenticity and diversity to your messaging 4️⃣ Be Flexible with Your Content Calendar: → Leave room for organic stories to surface → Being agile allows you to capture real-time insights and opportunities 5️⃣ Educate and Incentivize Your Team: → Conduct workshops to show the value of participating in content creation → Highlight personal career benefits of being in content Listen to the full interview here: https://lnkd.in/gpXubBGf Thanks, Mackenzie, for the incredible insights! 🙌

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Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

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If you're not a subject matter expert, lean on your customers. Talk to them, understand their challenges, and let their stories shape your marketing. In this episode, Dave sits down with Kevin White, Head of Marketing at Common Room, to discuss how Kevin has helped teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. They also cover: - How to be a good marketer even when you're not the subject matter expert - Signal-based marketing and how it’s transforming the buyer’s journey by focusing on the right actions instead of just clicks - B2B influencer marketing plays that actually work Listen to the full episode anywhere you get your podcasts—just search Exit Five.

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🌟 Client Success Spotlight: Hemline🌟 Challenge: Managing data from 30+ stores was cumbersome for Hemline—until Glew stepped in. 🚀 Glew's Solution: ◾ Unified Data across their tech stack: Shopify, Shopify POS, Klaviyo, Meta, Google Analytics, Google Ads ◾ Centralized Inventory Dashboard ◾ Enhanced Data Management with a single KPI dashboard ◾ Advanced Sales Tracking & Customized Reporting for better transparency and decision-making ◾ Optimized Performance Monitoring through automated, insightful reports From Hemline’s COO, Katie Pierce: "Before Glew, compiling reports took days, if not weeks. Now, our franchisees receive timely insights daily, empowering them to excel." With Glew, Hemline transformed data management from a chore into a driver of growth! 📈 🔗 Full case study here: https://hubs.ly/Q02HXYzk0 #DataIntegration #RetailTech #ClientSuccess #Glew #Ecommerce #Shopify

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Full funnel advertising is an effective marketing strategy because it focuses on guiding potential customers through every stage of their buyer journey, from initial awareness to post-purchase loyalty. Here are a handful of ways brands can benefit from launching a strategic full funnel advertising approach by our VP, Digital Media Catherine Gauthier-Gonzalez, MBA https://lnkd.in/eZ3VS4_u #fullfunneladvertising #fullfunnel #marketingstrategy #marketingagency

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✅ In: Using GenAI to enhance your marketing efforts ✖️ Out: Using GenAI to replace your marketing team Get our perspective on GenAI and see how we're balancing technology with human creativity over on our blog: https://heyor.ca/QcmzXY

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📣 How did we increase conversions and lower the cost per acquisition with Advantage+ Shopping targeting? 👏👀 Find out now👇 https://lnkd.in/e7a8U7fF 📣 How did we achieve these results? 🎯 Broad targeting on Meta for two Informa Connect campaigns 🎟️ 58% lower CPA for Art Toronto 🚀 +19 more conversions 🌟 84% lower CPA for Catersource 🎯 +65 more conversions 🚀 Drew M. and Carl Rogie Ortega were the squad behind these results 👏 It was great working with you Sanat Sadav, Matt Hebberd and Yara ElDaly 🙌 👀 Do you want to find out what results we could achieve with your event budget? Submit a free request for proposal here 👉 https://lnkd.in/eqTE7H-T #eventmarketing #eventprofsuk #eventprofs #digitalmarketing #marketingstrategy #eventsuccess #ppc #casestudy #digitaladvertising #events #advertising #digital #strategy #advantage+ #broadtargeting #meta #ai #machinelearning

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It’s here! Meet 🎯 LaFleur Core Insights, our AI-powered marketing analytics dashboard powered by ThoughtSpot. Get real-time access to your data, uncover actionable insights, and make smarter decisions effortlessly. Schedule your demo today! https://lnkd.in/gKzYvvks #LaFleurCoreInsights #DataDrivenMarketing #AI

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Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

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You're not just hitting targets, you're making bullseyes! 🎯 ABM isn't just a buzzword; it's a game-changer for B2B marketers. At PinkPiano Inc, we've got over 15 years of ABM expertise ready to amplify your ROI. 🚀 Ready to get strategic? 📈 Let's personalize your approach to hit those high-value accounts. Get Started at https://lnkd.in/dMHi68nF #ABMStrategy #B2BMarketing #MaximizeROI

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Maximize your ROI and connect supremely with your audience! Embrace the power of platforms like Google Ads and Facebook Ads through our digital advertising services. Dive into our services: https://palabramedia.com/ #DigitalAdvertising #TargetedAds #ROI #PrecisionMarketing

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LAST CHANCE! Tomorrow at 11 AM, George and Kathleen Casford will present a FREE webinar on How to leverage your brand value and strategy for ROI. Don't miss out on this BIG OPPORTUNITY to learn how to create a strategy on Return On Investment from your digital campaigns! Register now | aé.io/2fe559 #AttentionExperts #ByNinja #socialmedia #socialmediamarketing #socialmediaads #digitalmarketing #socialmediatips #socialmediaagency #socialmediatrends

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Marketing Directors, ever felt the frustration of investing in leads only to hear crickets? We get it. Learn how to craft compelling email nurture sequences that keep leads engaged, with tips on timing, content, and personalization. It's not just about emails; it's about building trust and guiding prospects. With nearly 80% of leads not converting due to lack of nurturing, it's time to take action. ✅How it Works: Guide leads from awareness to decision with tailored content. Shorten sales cycles and boost ROI. ✅ Save Time with Email Sequences: Automate outreach, engage prospects, and free up your team's time. Let's turn those leads into conversions. Hear from our team on their top tips and tricks to improve your lead nurturing campaign. https://hubs.ly/Q02nzwDR0

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