Tealium

Here's the path to becoming an in-house #CDP expert ⬇️ Catch the full discussion with Morgan Gardea (Zion & Zion) and Sav Khetan 👉 https://okt.to/HBUywg.

#Tealium wrapped 🎵👇 🎶These chart-topping integrations had our customers hitting the repeat button all year long: Meta, Google, TikTok, LinkedIn, Snap Inc., The Trade Desk, Pinterest, and Adobe Analytics. Read the full blog post: https://okt.to/6JzkEG.

👋 We’re ready to adapt to the needs of your business! Join us in conversation with Caitlin Riordan, VP of Customer Success at Tealium, as she dives into the powerful partnership between REA Group and Tealium. Caitlin shares how cross-matrix alignment, real-time data activation, and personalisation at scale are driving success, and how Tealium’s flexibility empowers organisations to create tailored solutions that meet their specific goals. 🎥 Don’t miss the full interview here 👉 https://okt.to/EvFOAl

🤔 Curious as to how REA Group is preparing for privacy changes? In our recent conversation with Andrea Farrell, Head of Product - Personalisation and Privacy at REA Group, she shares how REA uses Tealium's CDP to manage 12 million monthly visitors, ensuring data control, privacy compliance, and personalised experiences at scale. 🎥 Watch the full interview here 👉 https://okt.to/wOBIZA

Are you sure you are using your data to its fullest potential? 😍 If the answer is "no", "maybe", or even "🤷♀️" then you should check out our Digital Velocity event. Tickets have arrived 🎟️ and spots are limited to join us in San Diego from March 3rd to 5th: https://lnkd.in/gvqgjBuj. #DV2025

Hot off the press! 🗞️ Matthew Gray is featured on Snowflake's latest blog: https://lnkd.in/gi6AU2Te.

Your #AI and #Data teams want these 4 traits for their AI models. 👇 The data they want is: 1) High-Quality 👉 Data that is accurate, complete, and consistent is required for reliable model training and results. 2) Governed 👉 Ensuring compliance with data privacy and AI regulations requires data to be trusted, consented, and auditable. 3) Understandable 👉 Adding contextual intelligence, metadata, and labels improves the understanding of your data, driving better AI performance and outcomes. 4) Available 👉 Interoperability, availability, and real-time delivery are critical to having the right data at the right time for AI training and activation. Learn more about the right data for AI in our blog post: https://lnkd.in/gNxHTTWQ.

We’re thrilled to be in Dallas! 🤠 What city should we bring our next user group to?

#Data governance doesn't need to spook your teams! 👻 In fact, data enablement can unlock new opportunities. Get tactical, and turn your data into a competitive advantage: https://okt.to/DZHgtB.

🔓 Unlock the Power of Real-Time Data for Personalised Experiences By adopting a best-of-breed approach, REA Group integrated a Customer Data Platform (CDP) that now processes over 65 million events daily, delivering 7.5 million personalised recommendations every day. ✨ Join us in conversation with Sarah Myers, GM of Audience and Marketing at REA Group, as she shares how real-time data is revolutionising their approach to customer engagement and marketing. 🎬 Watch the full interview here 👉 https://okt.to/xNzQ3I