MarTech Series’ Post

Here’s why within martech, the Customer Data Platform (CDP) and the Marketing Cloud serve as two powerful solutions designed to provide the required 360-degree view of the customer. https://ow.ly/P1ak50TWZcZ #marketing #martech #technology

Here’s why within martech, the Customer Data Platform (CDP) and the Marketing Cloud serve as two powerful solutions designed to provide the required 360-degree view of the customer. https://ow.ly/hZlQ50TTeyO #marketing #martech #technology

Here’s why within martech, the Customer Data Platform (CDP) and the Marketing Cloud serve as two powerful solutions designed to provide the required 360-degree view of the customer. https://lnkd.in/g9va4B3h #marketing #martech #technology

Here’s why within martech, the Customer Data Platform (CDP) and the Marketing Cloud serve as two powerful solutions designed to provide the required 360-degree view of the customer. https://ow.ly/vAGe50TW762 #marketing #martech #technology

🚀 Discover the future of marketing with our latest article: Top 9 Salesforce Marketing Cloud Trends in 2024! 🌐✨ Uncover how AI-driven personalization, advanced data analytics, and innovative customer engagement strategies are shaping the marketing landscape. Stay ahead of the curve and leverage these trends to drive success in your campaigns. 🔗 Read more here (https://lnkd.in/dG_vbQ4F) #SalesforceMarketingCloud #MarketingTrends #AI #DataAnalytics #CustomerEngagement #DigitalMarketing #MarketingAutomation #GenetrixTechnology

Great news, the 9th State of Marketing Report is here! We have interviewed 4.800 marketers on their top priorities and greatest challenges. One key point is that only 31% are satisfied with their ability to unify customer data sources. This is a big blocker for data driven initiatives like driving personalization at scale, something that customers expect to already be in place for exceptional customer experiences. Another great insight is the increasing focus on driving Account Based Marketing and Loyalty Programs, to help drive growth and to tie together all the customer touch points. Have a read! Salesforce Marketing Cloud

💡14 Marketing trends you should know.   Check out this Forbes article by Salesforce Marketing Cloud SVP of Strategy Martin Kihn highlighting 14 mega-trends shaping the marketing landscape today. From the rise of AI and personalization to the importance of purpose-driven branding, it's clear that agility and innovation are key for success in today's dynamic market.     Read the article here: https://lnkd.in/e_FDZFTi   #MarketingTrends #ForbesInsights #Personalization #PFL #MarketingStrategy #Morethanmail #MarketingInnovation    

Unleash https://lnkd.in/gyVR9_G2 the power of AI and Data Integration for personalized campaigns with Salesforce Marketing Cloud Growth Edition.🔥 🔥 🔥 This powerful solution helps small and medium businesses (SMBs) maximize their capabilities, foster customer connections, and drive sustained growth in today's competitive landscape.⚡⚡⚡ Read this blog to know more. #SalesforceMarketingCloudGrowthEdition #SMBs #SmallBusiness #MediumBusiness #MarketingAutomation #AutomationPlatform #EinsteinAI #DataCloud #Personalization #TargetedCampaigns #Scalability #CompetitiveAdvantage, #Efficiency #Insights #AIIntegration #PredictiveAnalytics #AutomatedWorkflows #ImmersiveBrandExperiences #Innovation #ScalableArchitecture

Salesforce released a new edition of Marketing Cloud designed specifically for small businesses last month. Marketing Cloud Growth includes resources to help small business owners segment audiences, create email campaigns, optimize campaign performance, and create unified customer profiles. The edition was designed by keeping in mind the most common use cases for which small businesses frequently don’t have the people or resources such as personalizing campaigns and advanced testing. This resource is an important reminder that any business, no matter the size, can produce high-quality marketing campaigns to help them reach new audiences. #Marketing #SmallBusinesses #SmallBusinessOwners #OwnersBank #LibertyBank

I get quite a few of ”how about this and look at that”. Still have not found another vendor that makes personalization automated and at scale like Solarplexus.ai. Just checked out new functionality in SF Marketing Cloud. To clarify the difference. How SF does personalization: • only e-mail • one target group • manual work • only text • in line with tone of voice • no branding How Solarplexus does personalization: • multiple formats, e-mail, product sheet, newsletter, social media ads, … • multiple target groups • automated and at scale • text and image • in line with brand guidelines and tone of voice • with branding Even if SF now uses AI to do personalization to some degree, it’s for Marketing Cloud customers only. There is still a huge market of SF customers without Marketing Cloud that need the capability that can connect their CRM directly to Solarplexus. And beyond.