Sandra Freeman

📊 It’s not just about having data; it’s about having the *right* data. That’s what Hive found by adopting Gong Engage and Gong Conversation Intelligence. This powerful duo surfaced insights and next steps for John Furneaux and Hive’s sales team. They can now breeze through deals, navigate discovery calls with ease, and uncover more opportunities. The result? A 44% increase in meetings booked and 30% rise in sales opportunities. And that’s not even the full extent of Hive’s wins! Read about the rest here: https://lnkd.in/gh-7X7jG 

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To evoke Rodney Dangerfield, can sales enablement get a little respect? I asked Danny Wasserman, head of sales enablement at Databricks why enablement has gotten a bad rap in the past. He shared his thoughts, but then dove into how remote/distributed work culture has been a renaissance of sorts for enablement professionals. New tech and new approaches have increased the demand for skills that enablement professionals create and foster. Catch the clip below and then head on over to Insightly, an Unbounce company's YouTube channel for our full discussion.

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I love being a marketer at an AI marketing company. Aside from the meta of it all, we get to help define what the future of marketing looks like. Three years ago, Jasper started out as an "AI Writing Assistant" primarily serving individual content creators. But as the market has evolved, so has our platform. Today, we are the world's leading generative AI platform for marketing, delivering workflows at scale for 850+ enterprise customers, including 20% of the Fortune 500. 🔥 And as someone who's been using this platform day-in and day-out, let me tell you: it's *powerful* — like driving bottom-line impact on a scale that was previously impossible powerful. So excited for what’s to come 🚀

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Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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Pipeline Heroes use scripts in cold calls. Scripts that induce: Curiosity Dont target the meeting as the only purpose of the call Scale follow-ups and next actions for those in ICP, but not in market Treat conversations as reconnaissance and a cornerstone of a relationship with a stranger PipelineHeroes use scripts because they are professionals and want to be Accountable Measurable Scientific

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The findings of Cloudinary's first independent DAM survey are out, and they might surprise you! Dig in to see what creatives, digital marketers, front-end developers, and business leaders think about DAM challenges, opportunities and topics like composability, GenAI, and automation. Report: https://okt.to/CRrmhT #DAM #DigitalAssetManagement #Composability #AI #GenAI #SurveyResults

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Revenue leak. It’s the slow, steady, sneaky loss of revenue that is killing your pipeline. It happens from breaks in your revenue processes. So how do you identify and eliminate these leaks? Just ask Ben Fiechtner (CRO, Clari) and Rachel Roberts (CRO, Cisco). Together, they’re hosting a session at Charge: The Revenue Summit on May 8th to show you how CROs stop revenue leak and achieve outsized returns. You’ll get real-world examples and strategies on how to identify and eliminate these leaks, so you can build a high-performing and predictable revenue engine. RSVP here to save your spot: https://lnkd.in/g2t7n5A4

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ZoomInfo Copilot is working 24/7 — surfacing important updates you should know about your top accounts.  With breaking alerts delivered via Slack, you'll never miss when a buying group shifts or a key account spikes on intent. 🔔 Have a question about one of your accounts? Ask Copilot's interactive, AI-powered chat and get answers in seconds.  Ready to give Copilot a try? Request a demo: bit.ly/3Kj4myP #ZoomInfoCopilot

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If you want to drive impact and influence with your buyers, you want to surround them with the voices they already trust. That’s the simple explanation for the power of nearbound marketing. Including your partners in your GTM motion is a huge unlock for all parties involved. The power of ecosystem at work. At Vena Solutions, we’re focused on growth through this model and the future is bright. Orchestration for greater impact and scale through a combination of partner specialization and account based engagement, will leave you better prepared to withstand whatever comes in the future. Companies and GTM leaders leveraging these ecosystems at scale are driving: 1️⃣ More revenue 2️⃣ More customer delight 3️⃣ Happier sellers 4️⃣ More productive partners 5️⃣ Stronger bonds, both internally and in the market If it sounds too good to be true, that’s because it basically is 😉 If you’re interested in getting into the details, the team at Reveal just released an awesome resource. It’s a blueprint that can help you overlay your account-based segmentation and partner marketing strategy across all GTM teams AND the entire customer journey. Talk about a game changer… You can get a copy (for free!) at the link in the comments. #Nearbound #NearboundMarketing #Partnerships Isaac Morehouse Jessica Fewless Shawnie Hamer

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I see an industry wide need to include more functions and teams in the GTM motion, this one reflects pretty closely to what I have in mind https://lnkd.in/ek2iCWXb

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How do you adapt your revenue org to modern buyer behaviour? 🚀 Eric Gilpin, CRO at G2 will be sharing the real challenges facing GTM leaders today and how to overcome them. With 23 years in the industry, I’m so excited to interview Eric and provide actionable advice for leaders on… 🎯 How to adapt your revenue org to modern buyer behaviour 💡Practical ways to align marketing, sales and customer success 📊 Building a pipeline-generating machine 💪 Managing and motivating teams through uncertainty You don’t want to miss this one! Everyone that signs up will be receiving a copy of Eric's personal GTM playbook to apply to your own strategy! Sign up link ⬇️ https://lnkd.in/eWvcQc8B #GTM #Webinar #Playbook #Revenue #Growth

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Winning the revenue race is easier with AI. Salesloft is powered by AI to help your sales team: 💚 Automate repetitive tasks 💚 Make smarter, faster decisions 💚 Prioritize high-impact actions that get deals done Here’s how 👇

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Attention San Francisco! Join me and other RevOps pros at RevOps After Dark to discuss some of the hottest topics in revenue right now: -- AI & Tech. -- Strategic alignment. -- Collaboration. -- Market trends. -- The future of RevOps. Don't miss out on this opportunity to join the conversation & network with like-minded professionals. Check out the link for more information and feel free to share! #RevOps #SanFrancisco #Networking

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Big news! 🎉 Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/d754chjE

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Boost B2B Revenue with Personalized Conversation Intelligence: Forrester Insights - https://bit.ly/4adE8sN Explore Forrester's Vision on #B2B sales future. Discover how conversation intelligence fuels revenue & satisfaction. #B2BRevenue #Innovation #AI

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Revenue Leak is a $2 Trillion silent killer. Every year, revenue teams lose hard-earned dollars to hidden leaks. The source? - Inefficient processes - Errant forecasts - Misaligned teams To equip revenue leaders to shut down leaks, Clari launched the 2024 Revenue Leak Report. This report features input from 420 revenue professionals across IT/Technology, retail, financial services, and more. Find out:  - Why 61% of companies missed their 2023 revenue target - Where revenue teams are investing their tech dollars  - How 26% annual Revenue Leak impacts your bottom line - And much more Grab your copy of the Revenue Leak Report and start shutting down leaks today: https://lnkd.in/g2qqVVhD 

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Struggling with ABM❓ Need deeper insights into your account journeys❓ Want to act faster (and in context) once a target account engages with you❓ Look no further! Our FREE Chrome add-on is now available for early access, and this is your opportunity to get complete visibility into your strategic accounts' journeys - across every channel and touchpoint. In just a few minutes of your time you can sync Journeys with Salesforce to get instant insights: ✅ You can act quickly on high intent signals - Connect Slack into your Journeys add-on and get real-time alerts on new account activities. ✅You can discover activity or channel patterns - See the full story behind your target accounts’ journeys to identify success patterns and actionable context to win deals. ✅You can uncover data gaps in your SFDC CRM workflows - By checking the blue icons next to some touchpoints in your viewed journeys. Who’s ready to get blown away? https://lnkd.in/efzQFzzx

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Get up to speed on any account in 30 seconds with ZoomInfo Copilot. On the latest episode of In Your Corner, our CEO and Founder, Henry Schuck, shows how ZoomInfo Copilot is changing the game for AEs and AMs. ZoomInfo Copilot makes meeting prep and account research simple — surfacing everything you want and need to know about an account. From recent engagements and key contacts to upcoming deals, ZoomInfo Copilot's AI Account Summaries help frontline sellers prepare for any customer interaction. Have a question? Just click "Ask Copilot." See how it works. ⬇️ #ZoomInfoCopilot

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🚀 WEBINAR EVENT TOMORROW - GTM Kickoff Planning & Execution If you’re looking to elevate your revenue team’s performance and ensure your kickoff drives value, don’t miss our upcoming AMA with OneGuide based on the GTM Kickoff chapter from our new book, Accelerating Revenue! 📅 Friday, November 15th Join us for a deep dive into planning a successful GTM Kickoff that drives results. We’ll discuss:  📅 Planning a Kickoff event, whether in person or remote 🎉 Balancing education, celebration, fun, and team building 🔑 Incorporating the customer perspective for better insights 🎤 Running an effective rehearsal session (and why it’s critical!) 🎯 Aligning your GTM Kickoff with key initiatives 👉 Here’s the link to register https://shorturl.at/ceklI See you there!

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