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Choose Customers Over Cookies! Come hear Zion & Zion’s Director of MarTech and Data Strategy, Jack Pace and Tealium’s Product Marketing & Strategy Director, Sav Khetan as they discuss the implications of Google’s cancellation of third-party cookie deprecation. Learn why now, more than ever, forward-thinking brands should put their foot on the first-party-data and zero-party-data accelerator. #cdp #customerdataplatform #firstpartydata #zeropartydata #cookiedeprecation https://lnkd.in/gSVJWJ8T

With 3rd party cookies making the biggest comeback since Rocky, grab a front row seat with Tealium's CDP champ Sav Khetan to discuss what the latest news from #Google actually means, and how it impacts your 1st party data strategy. #1stpartydatastrategy #digitalmarketing #CDP #Customerdataplatform

As marketers continue to pivot towards privacy-first solutions, understanding first-party & zero-party data strategies is more important than ever. For those looking to stay ahead of the constantly evolving digital landscape, you won't want to miss Zion & Zion & Tealium's upcoming webinar.

Sharon Flynn's session on Customer Data Platforms at Privacy4Marketers was informative and pivotal for data-driven marketing in a privacy-first world. Highlights from her session include: ⭐ The crucial role of CDPs in centralising and activating customer data. ⭐ Strategies for creating accurate, comprehensive customer profiles. ⭐ Importance of upholding data privacy and compliance to foster consumer trust. ⭐ Techniques for using CDPs to deliver tailored marketing that resonates with audiences. Sharon’s expertise offered a roadmap for transforming marketing through sophisticated data management. We've summarised the crucial points shared during the session in our latest article. 🔗 Find the article link in the comment section. #customerdataplatform #digitalanalytics #webanalytics #digitalmarketing

I love talking about first-party data. 😎 Google’s long-awaited deprecation of third-party cookies rolled out earlier this year...and that marked a pivotal shift in data strategies for marketers. I’ve said this for a long time – first-party data is KEY – but now it’s more important than ever. If you haven't hopped on the customer-centric bandwagon, it’s time, friends. Message me if you’re not sure where to start, I'm happy to chat.   https://lnkd.in/evcpMQsv   #DataStrategy #MarketingTrends #CustomerCentric #FirstPartyData 

Are You Ready for the Transition into the Post-Cookie Era? Prepare Yourself for the Changes Ahead. The impending deprecation of third-party cookies by Google marks a pivotal shift in digital marketing. Here's a succinct guide to staying ahead: - Optimise first-party data collection - Experiment with alternative identifiers - Focus on customer lifetime value as a success metric Adapting to these changes is not just about compliance but seizing the opportunity to enhance customer trust and refine your marketing strategies. Are you ready to pivot and thrive in the new data landscape? #DigitalMarketing #DataPrivacy #MarketingStrategy

Thanks MediaCat Magazine for the opportunity to share my thoughts on how businesses can leverage their rich customer data beyond what is tied to known IDs. Don't leave your unknown customer touch points on the table! #firstpartydata #customerdata #addressability #enrichment #data #identity #dataservices #collaboration #cleanroom

The world of marketing and advertising is awash in data. It's bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. With all of the data being generated, bought and sold online, first-party data is ours. There's no question about its age, accuracy or source.

The world of marketing and advertising is awash in data. It's bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. With all of the data being generated, bought and sold online, first-party data is ours. There's no question about its age, accuracy or source.

The world of marketing and advertising is awash in data. It's bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. With all of the data being generated, bought and sold online, first-party data is ours. There's no question about its age, accuracy or source.