Phil Pearce

Boost your sales with Performance Max on Google Ads 📈 Discover how to maximise your advertising efforts for optimal results with paid media specialist, Monika Varzinskaite 💥 Watch the recording ⤵️ https://ow.ly/b1WY50ROP53

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We all have that one favourite analytics metric, right? For Joe, our Head of UX, it's the conversion rate in Google Analytics 4 (GA4)💡 However, Google doesn’t make it easy to find in the latest version of Analytics. Are you fed up of manually dividing your number of conversions by the number of sessions seen, or worse, are you not reviewing conversion rate as a performance metric anymore? The good news! Conversion rate is still a part of GA4, and you can easily include it in your standard reports without complex spreadsheets or custom setups. Read our latest blog to find out how to include conversions in your standard reports here 👉 https://lnkd.in/eZxrR7KW

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John is back with more expert-level Google Ads wisdom. 😎 Part 2 of his series about turning the tables on poor campaign performance covers the challenges of scaling with PMax, plus key KPIs to focus on.  💡https://lnkd.in/eHWSBPVz #googleads #campaign #metrics #strategy

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🎉 GA4 'Unattributable' Source Issue Solved 🎉 If you've been seeing a new 'unattributable' source / medium in GA4 since the end of March, you aren't alone. Read on for our fix! From the 28th of March, some of our clients were seeing this alongside drops in GA4 recorded conversions for Google Ads. However, we weren't seeing the same drops in the Google Ads interfaces themselves, leading to a far greater discrepancy in conversions between Google Ads & Google Analytics than we've seen before. We don't know exactly why this has been happening, but have been able to fix the issue by changing the 'Reporting Identity' in GA4 from 'Blended' to 'Device'. This is a front end change that affects how data is displayed in GA4, but has no effect on the back end, so you can switch it back & forth without concern. Upon doing this, the 'unattributable' source disappeared immediately, & our Paid Search conversions are back to a normal level. If you need help with any other attribution/analytics issues - get in touch! Do Good, Better #GoogleAnalytics #Attribution #DigitalMarketing

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Did you know… over 1.5 million UK websites use Google Analytics?* Since Google removed access to Universal Analytics, marketers have had to adopt GA4 💥 Join our next webinar to learn how to navigate this transition and maximise GA4’s core reports to boost your business performance. We uncover: 🚀 The Key Features and Differences from Universal Analytics 🔍 How to Track Traffic Sources and Optimise Your Digital Strategies ✅ Techniques to Set Up & Analyse Your Conversions to Boost Revenue 💪 Strategies to Improve User Loyalty and Lifetime Value Save your seat today 👇 https://hubs.li/Q02JHJwx0 #googleanalytics #GA4 #digitalmarketing *Source - Analyzify

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Looking to drive incremental growth with PMax while protecting your brand? 🤔 During our PMax webinar earlier in the month, Lucy Smith highlighted the importance of strategically managing brand terms within your PMax campaigns. Her testing revealed that completely excluding brand terms or relying solely on standard shopping campaigns wasn't the most effective approach. Instead, she saw the most success using a hybrid strategy: • Maintain your standard PMax setup, excluding brand terms to focus on new customer acquisition. • Create a dedicated "catch-all" PMax campaign where brand terms are allowed, but only for Shopping ads. This ensures brand visibility and captures high-intent users without cannibalizing your other campaigns. This approach helps maximize reach and conversions while safeguarding your brand from irrelevant or low-value placements. Get more insights on PMax incrementality from our panel of experts on-demand via the link in the comments 👇

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New ‘Calling Kevin' video out now! 👇 Our Senior Data Consultant, Kevin, shares a few common reasons why you may have seen an increase in '(not set)' values in your #GA4 reports. Watch now: https://lnkd.in/ecDjtK8e #marketing #digitalmarketing #googleanalytics

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[ TOP TIP 💡] When it comes to Google Ads, your bidding strategy is crucial for success. Choosing a bidding approach like tROAS (Target Return on Ad Spend) could be right decision for you! It can boost your conversion rate and #ROAS by over 40%, ensuring optimal results. With tROAS, you're not chasing clicks or impressions; you're aiming for specific returns, aligning your ad spend with your business objectives. So, remember, selecting the right bidding strategy is key for your marketing success. #LebesgueTopTip #MarketingStrategy #GoogleAds

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User Analytics just got a serious speed upgrade ⚡️ Through improved pre-aggregation, we've transformed GA4 data processing: 14.38s → 1.64s for 300K sessions. All your graphs and tables now load instantly, making analysis workflows smoother than ever. Already enabled for everyone - no setup needed ✨ #amethyst #seotools #seoanalysis

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Should You Use Performance Max in Your Google Ads Accounts? 🚀 Why Consider Performance Max?🌟 •Holistic Approach: It combines all Google Ads inventory—Search, Display, YouTube, Discover, Gmail, and Maps—into one powerful campaign. •Advanced Automation: Utilises Google’s machine learning to optimise your bids and ad placements •Enhanced Performance: By leveraging multiple channels, you can drive more conversions and reach a broader audience. •Insightful Reporting: Offers comprehensive insights and performance data, helping you make informed decisions and refine your strategies. Is Performance Max Right for You?🤔 •Diverse Goals: If your campaigns aim to achieve multiple objectives (e.g., sales, leads, brand awareness), Performance Max’s multi-channel approach can be highly beneficial. •Resource Efficiency: Ideal for teams looking to save time on manual optimisations and management. The automation handles much of the heavy lifting. •Testing New Strategies: Can help with experimenting with different ad formats and audiences without the need for multiple campaigns. Pros and Cons of PMax: Pros: •Unified Advertising: Advertise across all Google channels with Smart Bidding optimising placements in real-time. •Efficient Asset Management: Upload all creative assets at once, avoiding the silo effect seen in separate campaigns. •Goal-Oriented: Tie campaigns directly to conversion goals, optimising for ROAS or CPA from the start. Cons: •Limited Control: Automation limits control over specific targeting and bidding strategies. Marketers may find this lack of transparency challenging. •Impact on Other Campaigns: PMax can overshadow other campaign types, potentially "stealing" performance metrics. •Cost Considerations: Higher upfront costs if you have limited conversion data and assets, needing substantial budgets to start. Optimisation Tips:💡  •Provide ample preexisting conversion data to jumpstart successful campaigns. •Set your target to CPA or “Maximise Conversions” for a shorter learning period. •Utilise all available asset types, especially video, to maximise reach and engagement. Ultimately, Performance Max can be a powerful tool for your Google Ads campaigns, but must be used in the right setting. Evaluate if its automated, multi-channel strategy aligns with your business goals and marketing style.

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Why does your data look so different in GA4? 🤔 There are a number of reasons why you might be struggling to get the same view at UA, the two biggest being... 👉 The definition of a session has changed 👉 Multiple attribution models used across GA4, all different from UA If you missed Imogen on her GA4 tour last week don't worry, she's condensed an explanation into a 3 minute video to help shed some light - link in comments. Or if you're at Affiliate Huddle tomorrow, join her at 11:10 for a panel on "GA4: unfair modelling or concerning revelation?"  #attribution #ga4 #performancemarketing

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We recently asked 20 SEO leaders to spill their top SEO competitor analysis secrets & tools. Here is a checklist of what they covered: 1️⃣ Keyword Research & Gaps Kirsty Nevison recommended SERANKING LTD for keyword gaps, while Mollie Ellerton suggested seoClarity and Authoritas for competitor visibility mapping. Andy Mollison prefers SISTRIX for tracking keyword shifts over time. 2️⃣ Content Gap Analysis Tom Neale highlighted Google NLP for identifying missed opportunities, while Harry Clarkson-Bennett and Adam Vowles use scripts to monitor competitors’ new content via XML sitemaps. 3️⃣ Unique Content with E-E-A-T Robert Mitkow stressed using both automated and manual research tools like Rankalyzer to create unique content that meets E-E-A-T standards. 4️⃣ SERP & Intent Analysis Itamar Blauer emphasized Keyword Insights for aligning content with search intent, while Sophie Brannon and Ben Johnston advocated using Google and NLP for closing the intent gap. 5️⃣ Backlink Analysis Ed Watkinson prefers Majestic for backlink analysis, while Jelo Guia tracks competitors’ backlinks with Rankalyzer. 6️⃣ Technical SEO & Site Performance Rodrigo Lasanta recommended Screaming Frog to uncover site performance gaps. 7️⃣ Branded Search & Awareness Dominic Bryce from Click2Convert tracks branded search trends using Google Trends and Keyword Planner. 8️⃣ Competitor Keyword Tracking Yvie Ansari uses LookerStudio.VIP for visibility reports, while Mihaela Sfartz uses Advanced Web Ranking for keyword tracking. 9️⃣ Monitor Content & Backlink Changes Andrew Holland pointed out the value of using Rankalyzer to monitor competitor changes and adjust strategies accordingly. Sanjay Purewal highlighted the importance of using tools like The Wayback Machine to manually track changes. Curious to know more? Check out the roundup in the comments below!

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🆕 Google has updated the page for managing reviews on your Google Business Profile. This new handy layout makes it easier for business owners to reply to customer reviews - a highly recommended practice for increasing trust and conversions. 📌 first spotted by Joy Hawkins 📰 first reported by Barry Schwartz #seo #localseo

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Can Finbar Deane-Stott explain how to investigate your marketing channels in GA4 in under 5 minutes? The countdown timer is on... watch our video to find out if he makes it! https://lnkd.in/eTN_9YYn #ga4 #analytics

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What is Enhanced Measurement in Google Analytics 4? Enhanced Measurement is a feature in Google Analytics 4 that automatically tracks a range of important actions people take on your website. Enabling the feature in the interface can give you more insights into how people engage with your website and your content #digital #marketing #freelancer #linkedin #Googleads #facebookads #SEO #GA4 #tags #GTM #amazonads #newyork #us Loves Data Addy Digital Marketing - Offers Google Tag Management | Analytics GA4 | SEO | Google Ads | App Tracking & Install Campaign

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What is Enhanced Measurement in Google Analytics 4? Enhanced Measurement is a feature in Google Analytics 4 that automatically tracks a range of important actions people take on your website. Enabling the feature in the interface can give you more insights into how people engage with your website and your content #digital #marketing #agency #Googleads #Googletagmanager #GoogleGA4 #GoogleSEO #consultants Loves Data Yellow Consultants - Offers Analytics GA4 | SEO | Google Ads | Google Tag Management | App Tracking & Install Campaign

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Optimize Your Conversion Attribution with GA4 📊 For the most accurate reporting in GA4, set your conversion window to: 7 days for acquisition key events 30 days for all other key events Why This Matters in 2024 & Beyond 🚀 Using the narrowest possible attribution window is no longer optional—it's mandatory. This ensures precise attribution and better insights into your marketing efforts. Take Action Today 📈 Fine-tune your GA4 settings to stay ahead in 2024. Contact us at Business10x for expert guidance on optimizing your conversion attribution. #GA4 #ConversionOptimization #Business10x

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