𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗶𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗱𝗲 𝗲𝗮𝘀𝘆! Alex Cruz, CEO of PenPath, delivered some incredible insights on maximising your holiday sales by measuring purchase intent effectively. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 💡 How to effectively measure Purchase Intent and leverage it for higher ROAS 💡 Setting up tracking correctly 💡 Differences between eCommerce analytics and GA4 💡 Real use cases for better conversion rates The recording is now live on our 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹, and we’ve got a detailed 𝘄𝗿𝗶𝘁𝗲-𝘂𝗽 on our blog to help you put these insights into action! 📖 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝘄𝗿𝗶𝘁𝗲-𝘂𝗽: https://lnkd.in/eDZKvRKp 📹 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴: https://lnkd.in/edJ45VXW 💬 How are you planning to measure purchase intent for your holiday campaigns? Share your thoughts below! 👇
