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I’m often asked how to predict the ROI of branded merchandise. No marketer is going to complain about extra company swag… But ultimately the CEO will want to see financial return. So, I think there are 2 ways to measure ROI: 1. The first is qualitative: thank you notes, responsive emails, feedback at a conference. When influential people tell you they appreciate the merchandise, something is working. 2. The second is quantitative: you can do the basic math on the back of a napkin. If you send a branded mug that is going to get used ~450 times… You can compare those 450 brand impressions to what you pay per impression on social media. What I’ve found? Branded merchandise often wins this math. Just let me know if you want to connect on this further.

Dive into the World of Branded Merchandise! Want to know the secret to elevating your brand? Our latest blog has you covered! Discover the power of branded merchandise and how it can skyrocket your business to new heights. From innovative marketing strategies to building brand loyalty, we're spilling all the tea. Get inspired, get informed, and get ready to take your brand to the next level! Check out the blog now! https://lnkd.in/gANeySQz

Winning over new customers is hard work. But by investing in the purchase frequency of your existing customers, you can drive brand loyalty, create more brand advocates, and acquisition will take care of itself. We guess you’d call that a win-win-win. For a deep dive into purchase frequency, check out this article written by industry expert Ed Walloga.

When it comes to brand awareness, every view, click, and interaction counts. They're the building blocks of a robust online presence. By prioritising these metrics, you're setting the stage for enhanced visibility and, ultimately, more sales. Curious about our approach? Visit our website. https://lnkd.in/ereGCBxX

With creative commerce, marketers can build brand health and grow profits by offering engaging experiences that encourage purchasing. Path to Purchase Institute and CMO Dan Eisenberg identify how brands can get started in creative commerce: https://bit.ly/46Cl2eR

Understand how user-generated content and personal recommendations contribute to brand credibility, but the most powerful method remains physical interaction with the product. Explore Red Bull’s innovative approach to seeding the market by creating the illusion of high demand through strategically placed empty cans near retail locations. This discussion offers insights into the effectiveness of different marketing tactics and how they can be applied to drive consumer interest and sales. 🥤 Get the entire conversation here - https://lnkd.in/eR-E73FB

!!! Welcome to Day 34 of 100 Days Great Marketing Ideas !!! Today we'll learn about mastering the art of Being Consistent. Being consistent across marketing, messaging and narratives can be a powerful approach. It allows a business or brand to create their own voice, connect with the audience on a personal level, build a loyal community and surpass competition. Coca-Cola seems to have mastered the art of being consistent. Since they invented the iconic contour bottle in early 1930s, they have been consistent and kept the design and messaging. Eventually the contour bottle became so iconic and synonymous with Coca-Cola that it was recognizable even in silhouette. If you too wish to incorporate this strategy, find what you can be consistent about, what's that one thing that encompasses the whole brand image. Find that, promote that and be consistent with it in all formats, channels and approaches. If done correctly, it can be another calling card for your brand. https://lnkd.in/dQzXrXrC #marketing #marketingideas #marketingtips #greatmarketingtips #brintmarketingsolutions #beingconsistent #consistentmarketing #cocacola #cocacolabottle #cocacolamarketing

Did you know that POP displays can skyrocket your sales? 🚀 📊 According to POP Trends, on average, brands report a 19% increase in sales with POP displays. And that's not all! Based on a study by the Point of Purchase Advertising International (POPAI), brands that use POP displays saw a staggering 140% sales increase compared to those that don’t. Plus, POP displays are a magnet for impulse buyers! 🛒✨ Message us to dive into the world of POP displays and watch your sales soar! 📈🔥 . . . . #PPDandG #branding #marketing #advertising #businessbranding #Displays #MarketingIdeas #BrandingInspiration #CreativeMarketing #BrandStrategy

𝗟𝗼𝘀𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗻𝗱 𝘁𝗼 𝗯𝗿𝗮𝗻𝗱𝘀 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗖𝗟𝗩 𝗮𝗻𝗱 𝗔𝗥𝗥?... 𝘛𝘪𝘮𝘦 𝘵𝘰 𝘳𝘦𝘵𝘩𝘪𝘯𝘬 𝘺𝘰𝘶𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. In a pivotal engagement, we guided a client to shift from generic marketing to a buyer-first approach. Instead of blanket messaging, we crafted HVC (High-Value Content) that served as the connective tissue, binding each interaction to the customer’s unique journey. 𝗧𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲? • +20% boost in retention • 25% surge in engagement • 15% lift in ARR (Annual Recurring Revenue) Personalization isn’t just a tactic; i𝘵’𝘴 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘨𝘳𝘰𝘸𝘵𝘩 𝘵𝘩𝘢𝘵 𝘥𝘳𝘪𝘷𝘦𝘴 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘓𝘛𝘝 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥 𝘭𝘰𝘺𝘢𝘭𝘵𝘺. 👉 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗹𝗮𝘀𝘁? Download our Personalization Blueprint to start 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘣𝘶𝘺𝘦𝘳-𝘧𝘪𝘳𝘴𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 that fuels growth, engagement, and profit. →https://buff.ly/4dZDktF 🗞️ Sign up for my newsletter: 'Get Off Your Mass' https://buff.ly/3LRBMp3 📅 Schedule a 1:1 with me: https://buff.ly/4fzQz5h ➡️ Website https://buff.ly/3NqxsOg

⭐ To set your brand up for success in the upcoming holiday season or Q4, it's crucial to analyze the outcomes of your Prime Day event. Take a close look at what worked and what didn't, focusing on aspects such as pricing and promotions. Evaluate the performance of different types of advertising. For instance, sponsored products may have significantly outperformed sponsored brands. Ask yourself, "What are my goals for Q4 and the holiday season?" If your priority isn't brand awareness but rather maximizing opportunities, consider focusing heavily on sponsored products. By thoroughly reviewing your Prime Day strategies, you can gain valuable insights to guide your approach for the Q4 holiday season.