Jeff Wilcox’s Post

What are your marketing strategies? ----------------------------------------- I once read how a popular brand ( Pepsi ) hired Micheal Jackson for advertisement with huge amount of dollars. The strategy captivated the audience. The singer linked his energetic performance to the brand, symbolizing youth and vibrancy. He used the lyrics of his song to arouse the audience emotions and excitement. This led to high purchase of brand, leading to huge audiences. This brand doesn't only understand their products but knows how to connect human emotions with their products. Pepsi didn't only have plan to increase their sales but had the marketing strategy It is unfortunate that many of us have plans and goals but no strategy. Your strategy is as important as your goals. The accomplishment of your goals is at the mercy of your strategy Your marketing strategy is the foundation to your marketing plans and goals. PLAN + STRATEGY= RESULT Do you agree? You want to increase your rate of sales but wonder how to go about it. I'm samuel Olatunji, a Marketing strategist. I'm here to assist you. Let's connect 🤝 Happy New week Fams ❤️

Understand how user-generated content and personal recommendations contribute to brand credibility, but the most powerful method remains physical interaction with the product. Explore Red Bull’s innovative approach to seeding the market by creating the illusion of high demand through strategically placed empty cans near retail locations. This discussion offers insights into the effectiveness of different marketing tactics and how they can be applied to drive consumer interest and sales. 🥤 Get the entire conversation here - https://lnkd.in/eR-E73FB

With creative commerce, marketers can build brand health and grow profits by offering engaging experiences that encourage purchasing. Path to Purchase Institute and CMO Dan Eisenberg identify how brands can get started in creative commerce: https://bit.ly/46Cl2eR

Promotional products are actually GREAT for increasing your brand awareness. A surprising 89% of consumers remember the advertiser who gave them a promotional product in the last two years (Promotional Products Association International). Does your business need some increased visibility in the marketplace? Call or visit our website to see how you could benefit from one of the oldest and time-tested forms of advertising. https://bit.ly/3HE0jKs

A Day in the Life Meets #SpotThePromo! 🎥 From that first cup of coffee, to the gym, to our workspaces, to kids’ carpool and extracurricular activities, to winding down our days, it’s easy to see that promotional products (aka swag, merch, promo) are woven into our daily lives. So, what makes promo products so powerful? You may not consciously notice them, but they’re everywhere. These products are more than just functional items—they’re daily reminders of the brands they represent. This constant, subtle exposure is what makes promotional products so effective. Unlike a digital ad that disappears in seconds, a promotional item has staying power. It integrates seamlessly into your life, offering utility while reinforcing brand recognition over time. Why promo products work ✨ In a crowded marketplace, brand differentiation is crucial. Promotional products offer a way to cut through the noise and create lasting impressions. They serve as daily reminders, sparking brand recognition and loyalty. They’re cost-effective, versatile, and emotionally impactful, making them an essential component of any marketing strategy. Promotional products are more than just branded items—they’re powerful tools that foster connections, build brand awareness, and ultimately drive business growth. Whether you’re a small business or a large corporation, investing in promotional products is investing in your brand’s future. As you consider your next marketing move, remember the power of promotional products. They’re already woven into our lives—now it’s time to weave them into your brand strategy. 💥 🔍 How many different promo items can you spot from my day!? 👀 Drop your guess in the comments! ✨ Shoutout to PPAI - Promotional Products Association International for hosting this fun challenge to help shine a spotlight on the power of promotional products. . . #PromotionalProductsWorkDay #MarketingMerchMotherhood #MadeToOrder #promotionalproductswork #adayinthelife #brandstrategy

Sure, a solid online presence is critical for most businesses these days. But don't sleep on the power of in-person promotions. These offline marketing tactics will help you build brand awareness, meet new customers, and connect with other local businesses. 🤝

Sure, a solid online presence is critical for most businesses these days. But don't sleep on the power of in-person promotions. These offline marketing tactics will help you build brand awareness, meet new customers, and connect with other local businesses. 🤝

If you're looking for some unique campaign ideas that go beyond the usual sale, I've got you covered! Here are 7 tactics from Attentive customers to boost revenue and engage your loyal customers, whether you're aiming to foster brand loyalty, raise awareness, or extend the holiday spirit. 💥

Monthly movers, US edition 🏃 Here are the brands in the States we’ve got our eye on this month who are making some serious gains in brand awareness 🔥 Shout out to Anthropologie, Peet's Coffee, Luv's, The Honest Company and KIND – whatever marketing you're doing is definitely working! Awareness is a go-to metric to prove your marketing's impact and to build the case for future brand investment 💡 Here at Tracksuit, we’re tracking over 4000 brands (so we’ve been gathering some amazing insights). Want to find out what we know about your brand and competitors? Slide into our DMs 👀

I saw this post recently and let me tell you out of the 40+ brands I’ve worked with, only 2 gave me the freedom to do whatever I wanted and spend however I thought was best for the brand. They weren’t careless with their money. They just trusted my ability. For one, I delivered a ROAS of 7. For the other, I took them from 0.4 ROAS to 3. This is what it means to trust the process and understand that not everything is about direct ROI or ROAS. Sometimes, it’s the work you put in towards the brand awareness, the consistency, and the trust you build with your audience that pays off in ways you can’t immediately measure. And it often happens when you least expect it.