Blue Chip’s Post

What would you have asked consumers earlier this month? Today? It’s easy to miss what’s moving fast. Intimate, exploratory and always-on access to target consumers - learn more about partnering with Big Village for your next online market research community.

𝗟𝗼𝘀𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗻𝗱 𝘁𝗼 𝗯𝗿𝗮𝗻𝗱𝘀 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗖𝗟𝗩 𝗮𝗻𝗱 𝗔𝗥𝗥?... 𝘛𝘪𝘮𝘦 𝘵𝘰 𝘳𝘦𝘵𝘩𝘪𝘯𝘬 𝘺𝘰𝘶𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. In a pivotal engagement, we guided a client to shift from generic marketing to a buyer-first approach. Instead of blanket messaging, we crafted HVC (High-Value Content) that served as the connective tissue, binding each interaction to the customer’s unique journey. 𝗧𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲? • +20% boost in retention • 25% surge in engagement • 15% lift in ARR (Annual Recurring Revenue) Personalization isn’t just a tactic; i𝘵’𝘴 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘨𝘳𝘰𝘸𝘵𝘩 𝘵𝘩𝘢𝘵 𝘥𝘳𝘪𝘷𝘦𝘴 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘓𝘛𝘝 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥 𝘭𝘰𝘺𝘢𝘭𝘵𝘺. 👉 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗹𝗮𝘀𝘁? Download our Personalization Blueprint to start 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘣𝘶𝘺𝘦𝘳-𝘧𝘪𝘳𝘴𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 that fuels growth, engagement, and profit. →https://buff.ly/4dZDktF 🗞️ Sign up for my newsletter: 'Get Off Your Mass' https://buff.ly/3LRBMp3 📅 Schedule a 1:1 with me: https://buff.ly/4fzQz5h ➡️ Website https://buff.ly/3NqxsOg

Let's delve into the intriguing world of consumer behavior and uncover the secrets behind effective marketing strategies. Ever noticed how a seemingly less attractive option can influence your purchasing decisions? That's the Decoy Effect at work! In marketing, understanding and leveraging the Decoy Effect can be a game-changer. By strategically introducing decoy options, businesses can shape consumer choices, enhance perceived value, and drive sales.💡 Ready to elevate your marketing game? Embrace the Decoy Effect and unlock new possibilities for your brand! #DecoyEffect #MarketingStrategy

In a world where we’re swamped with ads and choices, consumer promotions are a standout way to capture shoppers’ attention and get people to engage more than just hitting “buy.” In this playbook, we're revealing everything you need to know about consumer promotions and how they can help you level up your brand’s marketing. Here’s a peek at what’s inside 👀: 🎟 A breakdown of each tactic from chance-to-win promotions like sweepstakes & contests to coupons & buy/get offers 🎁 Best practices for building a prizing strategy 🛍 How different promotions work to enhance brand-consumer relationships, build brand loyalty, drive sales, and more! Access the playbook here: https://lnkd.in/gWcBwnP3 #consumerpromotions #promotions #playbook #promotionsplaybook #consumerpromotionsplaybook #marketingplaybook #shoppermarketing #shoppermarketer #brandmarketing #brandmarketer #adtech

Who doesn't love a good sweepstakes, contest, or coupon? I know I do 🙋♀️ If you're looking to learn all about consumer promotions like these, and more, and how they can take your marketing to the next level, check out this playbook! 🎉

With the rise of ad blockers and increasing consumer skepticism, how are you adapting your marketing strategy to build trust and brand loyalty?

Our latest blog dives into the world of pop-up shops and how they can skyrocket engagement and success. Check it out for 6 game-changing strategies—from redemption sites to limited edition drops—that'll light up your brand experience! ➡️ https://bit.ly/3PYCF1o

Mastering Branding: Unlocking the Power of Recognition In this video, discover the secrets behind effective branding that leaves a lasting impression. Learn why brands like McDonald's and Coca-Cola resonate with consumers and how effective branding strategies can elevate your product visibility and drive success. #BrandingStrategy #BrandAwareness #CocaCola #MarketingTips #RecognizeBrands #McDonalds #EffectiveBranding #BrandIdentity #ConsumerRecognition #DigitalMarketing

For insights on building a legacy brand, listen to Priyanka Salot discuss common mistakes by new-age brands, the importance of consumer feedback and winning in the digital age. Listen at : podm.in/thesleepcompany

Discover how Outcompete Marketing's comprehensive approach transforms funeral home marketing, ensuring uniform brand representation across various touchpoints. Learn from John and Art's experience how this strategy instills confidence in families and elevates consumer engagement. Explore the impact of Outcompete's tailored solutions on Beecher & Bennett's success in navigating modern marketing challenges. Dive into the discussion and uncover valuable insights for your funeral home's marketing journey. Watch now and embark on the path to marketing excellence with Outcompete Marketing. Watch our video here: https://lnkd.in/g3UJauFw