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Today's the day - join us live at 2PM GMT to discover why branded search campaigns have become so expensive, and learn actionable strategies to help combat soaring CPCs. Joining us is PPC Expert and Founder of Can-Do Digital marketing, Chris Nightingale. We'll be discussing: 📈 The underlying reasons driving the ongoing rise in branded CPCs  ⚠️ Why and how to exclude branded terms from PMax campaigns  📜 Scripts to auto-exclude negative keywords from branded campaigns  💸 Real-world examples of high-performing branded search ad copy  🔗 How to maximize visibility & ad performance with Sitelink Extensions  🎯 Target impression share bidding strategy settings for optimal performance 👇 Save your spot via the link in the comments (can't make it today? Register anyway, and we'll send you the session recording afterwards) & bring your questions - Chris will be answering them in a Q&A at the end 🚀 See you there! Image source: Search Engine Land

What is exactly is SearchGPT? Type this question into ChatGPT, and it will cheerfully tell you that “SearchGPT is like the friendly librarian of the internet, but on turbo mode and with an uncanny knack for understanding exactly what you're looking for”. …Luckily, AI is shaping up to be far more effective as a search engine than as a creative writer 😬 SearchGPT is an upcoming conversational search engine from OpenAI (and a healthy $10bn investment from Microsoft) that aims to rewrite search as we know it. While some remain skeptical, Adriaan Dekker's poll shows that the majority of marketers believe it will take traffic away from Google Ads. The question is, how much? To help marketers prepare, we've create a guide outlining everything you need to know about the upcoming search engine. Expect to learn: - What SearchGPT is, how it works, and why it’s a big deal - What performance marketers think about SearchGPT - How to optimize marketing strategies for AI search, and what marketers should be doing today - How SearchGPT is likely to impact paid media, and the marketing industry as a whole As always, a big thanks to the performance marketers who contributed to the discourse by sharing their opinions on the upcoming conversation search engine - Adriaan Dekker, Morten Kofod, Brian Stewart, Derek Merrill, Jordan Baldwin, Mazen Lahham, and Eric M. Hoover 🚀 Read the full guide via the link in the comments 👇 #SearchGPT #PerformanceMarketing #AISearch

Are branded search campaigns doomed? 🤯 Once the go-to strategy for attracting high-value customers at a low cost, branded search campaigns have seen CPCs rise exponentially in recent times. But why is this happening—and what can you do about it? 🔍 A few key drivers behind skyrocketing branded CPCs: • Increased competition - competitors are bidding more aggressively on your brand terms. • AI-driven auctions - platforms like PMax dynamically prioritize high-value outcomes, often at a higher cost. • Limited inventory - search real estate isn’t growing, but demand is—and that drives prices up. So, how can performance marketers adapt and maintain profitability? In our upcoming webinar, we’ll be sitting down with Chris Nightingale, Founder of Can-Do Digital Marketing and seasoned PPC expert. With a decade of experience working with brands like AO.com and Matalan, Chris will share actionable strategies to overcome today’s challenges. 📅 When? • Next Tuesday, December 3rd • 2pm GMT 💡 What you’ll learn: • Why branded CPCs are rising—and how to counteract them. • The case for excluding branded terms from PMax campaigns. • Time-saving scripts to auto-exclude negative keywords. • Real-world examples of branded ad copy that converts. • How Sitelink Extensions maximize ad performance. • Target impression share bidding strategies to balance visibility and cost. 💬 & Make sure to bring your questions for the live Q&A at the end 📅 Can’t make it live next Tuesday? No problem—register anyway and we’ll send the recording directly to your inbox. Register via the link in the comments 👇 #PerformanceMarketing #BrandedSearch #GoogleAds #DigitalAdvertising

Looking to drive incremental growth with PMax while protecting your brand? 🤔 During our PMax webinar earlier in the month, Lucy Smith highlighted the importance of strategically managing brand terms within your PMax campaigns. Her testing revealed that completely excluding brand terms or relying solely on standard shopping campaigns wasn't the most effective approach. Instead, she saw the most success using a hybrid strategy: • Maintain your standard PMax setup, excluding brand terms to focus on new customer acquisition. • Create a dedicated "catch-all" PMax campaign where brand terms are allowed, but only for Shopping ads. This ensures brand visibility and captures high-intent users without cannibalizing your other campaigns. This approach helps maximize reach and conversions while safeguarding your brand from irrelevant or low-value placements. Get more insights on PMax incrementality from our panel of experts on-demand via the link in the comments 👇

How do we feel about Message assets in PMax? 🤔 Google recently introduced a fairly significant new feature for Performance Max campaigns: Message assets 📩 We think this has the potential to become one of the best ways to engage mobile users. Here’s why it matters: ✅ Personalized interactions: Message assets mean you can tailor direct responses to prospects, making conversations more relevant and engaging. ✅ Lead nurturing at scale: Instead of generic messaging, B2B marketers can deliver targeted responses that align with specific pain points or stages in the buyer journey. ✅ Better ROI: By combining the automation of PMax with tailored messaging, you can optimize performance and increase conversion rates. Pro tip: Pair message assets with clear segmentation in your asset groups. This ensures your campaigns align closely with your audience's needs, making every interaction count. Read our full blog on how to make the most of message assets in the comments 👇 and let us know whether you're already using the feature or not 👀 As always, big thanks to Thomas Eccel for breaking the news, and to Tomasz Abbott-Wieczorek, Hanzel Lacida, Nick Anderson-Vines, Amir Scapa, and Ashwani Singh for contributing to the discourse around Google's latest PMax feature.

My first live webinar, wish me luck! 😬 ☘️ Me and James Deeney have been discussing branded search campaigns for a while now. Historically, they've been a simple and reliable way for businesses to capture and funnel highly relevant traffic down a specific path. But they're quickly becoming a difficult beast to manage, in the new audience-based world, where tools like PMAX obscure any meaningful keyword control. They're becoming way more expensive too! 💸 Which feels unfair given it's traffic searching for your own brand 🫠 So in my first webinar, I'm working with the guys at Lunio to help unpick the mystery of the brand search space. I'll be discussing my views on how to beat the tech and help keep your branded costs under control. Alongside what I've heard some other brands try to do to combat this. 👀   Here's what to expect: ✅ The underlying reasons driving the ongoing rise in branded CPCs  ✅ Why and how to exclude branded terms from PMax campaigns  ✅ Scripts to auto-exclude negative keywords from branded campaigns  ✅ Real-world examples of high-performing branded search ad copy  ✅ How to maximise visibility & ad performance with Sitelink Extensions  ✅ Target impression share bidding strategy settings for optimal performance When is it? 🕒 Tuesday 3rd December, 2pm If you fancy coming along, the link is in the comments 👇 See you there 😃 #Webinar #PPC #BrandedSearch

Branded search campaigns were once the go-to strategy for attracting high-value customers. But with CPCs soaring and the rise of PMax and AI-driven auctions, maintaining profitability is more challenging than ever. That’s why we’re bringing in Chris Nightingale, PPC Expert and Founder of Can-Do Digital Marketing, to share actionable strategies for navigating these changes in our latest webinar. 🎙️ Chris’s Expertise: With over a decade of experience working with top brands like AO.com and Matalan, Chris specializes in driving growth through commercially focused, profit-driven paid media solutions that make a meaningful impact on business success. 📅 When? 🗓️ Tuesday, December 3rd ⏰ 2PM GMT 💡 What You’ll Learn: • Why branded CPCs are rising—and how to respond • Excluding branded terms from PMax campaigns effectively • Scripts to automate negative keyword exclusions • Crafting high-performing branded search ad copy • Maximizing visibility with sitelink extensions • Setting up target impression share bidding for success Make sure to bring your questions – Chris will be answering them live in an open Q&A session at the end. Can’t make it live? Register anyway and we’ll send you the recording afterwards 👌 Register now to secure your spot via the link in the comments 👇

With popular platforms like PMax and Meta ads relying heavily on 'black box' automation, marketing can feel a bit like handing over the keys and hoping for the best. Yet, even with black box algorithms taking the reins, you can still further your PPC goals by changing your approach and doubling down on the things you can control. If you're at 🇺🇸 Hero Conf this year, make sure to visit Chester Scott and the team tomorrow (20th November) for an in-depth look at how marketers can take control of the PMax black box and stay ahead of the curve. #HeroConf #PPC #GoogleAds #PMax

PMax asset group segmentation... At long last 🙌 Find out exactly how this much-needed layer of insight and granularity into asset performance can enhance your PMax campaigns in our latest blog. Big shout out to Thomas Eccel and Clarice Lin, Marketing Strategist💪 for their expert insights on the feature (and again to Thomas for breaking the news, and the image source!) Learn everything you need to know via the link in the comments 👇