Sharon Flynn's session on Customer Data Platforms at Privacy4Marketers was informative and pivotal for data-driven marketing in a privacy-first world. Highlights from her session include: ⭐ The crucial role of CDPs in centralising and activating customer data. ⭐ Strategies for creating accurate, comprehensive customer profiles. ⭐ Importance of upholding data privacy and compliance to foster consumer trust. ⭐ Techniques for using CDPs to deliver tailored marketing that resonates with audiences. Sharon’s expertise offered a roadmap for transforming marketing through sophisticated data management. We've summarised the crucial points shared during the session in our latest article. 🔗 Find the article link in the comment section. #customerdataplatform #digitalanalytics #webanalytics #digitalmarketing
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Curious about the recent news regarding #thirdpartycookies? Save a seat for our upcoming webinar with Sav Khetan (#Tealium) and Jack Pace (Zion & Zion)! 💻
CEO @ Zion & Zion • Ex-Global Fortune 200 Exec • ASU CSL Board • Walter Cronkite Board • CX/ABX & CDP Industry Leader
Choose Customers Over Cookies! Come hear Zion & Zion’s Director of MarTech and Data Strategy, Jack Pace and Tealium’s Product Marketing & Strategy Director, Sav Khetan as they discuss the implications of Google’s cancellation of third-party cookie deprecation. Learn why now, more than ever, forward-thinking brands should put their foot on the first-party-data and zero-party-data accelerator. #cdp #customerdataplatform #firstpartydata #zeropartydata #cookiedeprecation https://lnkd.in/gSVJWJ8T
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CEO @ Zion & Zion • Ex-Global Fortune 200 Exec • ASU CSL Board • Walter Cronkite Board • CX/ABX & CDP Industry Leader
Choose Customers Over Cookies! Come hear Zion & Zion’s Director of MarTech and Data Strategy, Jack Pace and Tealium’s Product Marketing & Strategy Director, Sav Khetan as they discuss the implications of Google’s cancellation of third-party cookie deprecation. Learn why now, more than ever, forward-thinking brands should put their foot on the first-party-data and zero-party-data accelerator. #cdp #customerdataplatform #firstpartydata #zeropartydata #cookiedeprecation https://lnkd.in/gSVJWJ8T
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As marketers continue to pivot towards privacy-first solutions, understanding first-party & zero-party data strategies is more important than ever. For those looking to stay ahead of the constantly evolving digital landscape, you won't want to miss Zion & Zion & Tealium's upcoming webinar.
CEO @ Zion & Zion • Ex-Global Fortune 200 Exec • ASU CSL Board • Walter Cronkite Board • CX/ABX & CDP Industry Leader
Choose Customers Over Cookies! Come hear Zion & Zion’s Director of MarTech and Data Strategy, Jack Pace and Tealium’s Product Marketing & Strategy Director, Sav Khetan as they discuss the implications of Google’s cancellation of third-party cookie deprecation. Learn why now, more than ever, forward-thinking brands should put their foot on the first-party-data and zero-party-data accelerator. #cdp #customerdataplatform #firstpartydata #zeropartydata #cookiedeprecation https://lnkd.in/gSVJWJ8T
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With 3rd party cookies making the biggest comeback since Rocky, grab a front row seat with Tealium's CDP champ Sav Khetan to discuss what the latest news from #Google actually means, and how it impacts your 1st party data strategy. #1stpartydatastrategy #digitalmarketing #CDP #Customerdataplatform
CEO @ Zion & Zion • Ex-Global Fortune 200 Exec • ASU CSL Board • Walter Cronkite Board • CX/ABX & CDP Industry Leader
Choose Customers Over Cookies! Come hear Zion & Zion’s Director of MarTech and Data Strategy, Jack Pace and Tealium’s Product Marketing & Strategy Director, Sav Khetan as they discuss the implications of Google’s cancellation of third-party cookie deprecation. Learn why now, more than ever, forward-thinking brands should put their foot on the first-party-data and zero-party-data accelerator. #cdp #customerdataplatform #firstpartydata #zeropartydata #cookiedeprecation https://lnkd.in/gSVJWJ8T
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Empowering brands to unlock the full potential of data | Identity Infrastructure | Data Collaboration | Data Connectivity | Data Privacy | Data Analytics
Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. Meaning? First-party data is key to accessing customer insights. It’s reliable and direct from your audience, boosting your marketing effectiveness. LiveRamp has outlined 8 steps to a first-party data strategy to get you started.
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Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights. It’s reliable and direct from your audience, boosting your marketing magic. ✨ LiveRamp has outlined 8 steps to a first-party data strategy to get you started.
8 Steps to Create a First-Party Data Strategy
liveramp.dsmn8.com
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Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights. It’s reliable and direct from your audience, boosting your marketing magic. ✨ LiveRamp has outlined 8 steps to a first-party data strategy to get you started.
8 Steps to Create a First-Party Data Strategy
liveramp.dsmn8.com
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Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights. It’s reliable and direct from your audience, boosting your marketing magic. ✨ LiveRamp has outlined 8 steps to a first-party data strategy to get you started.
8 Steps to Create a First-Party Data Strategy
liveramp.dsmn8.com
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Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights. It’s reliable and direct from your audience, boosting your marketing magic. ✨ LiveRamp has outlined 8 steps to a first-party data strategy to get you started.
8 Steps to Create a First-Party Data Strategy
liveramp.dsmn8.com
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Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights. It’s reliable and direct from your audience, boosting your marketing magic. ✨ LiveRamp has outlined 8 steps to a first-party data strategy to get you started.
8 Steps to Create a First-Party Data Strategy
liveramp.dsmn8.com
Founder and CEO at MeasureMinds - The Data Empowerment Agency
8mo🔗 Read here: https://measuremindsgroup.com/what-is-a-customer-data-platform