Sophie Stanley’s Post

The 2024 ABM Benchmark Report is Here! 🎉 I’m excited to share that the latest ABM Benchmark Report, created in collaboration with Momentum ITSMA, is now available! This comprehensive report, based on insights from over 300 global marketers, reveals the strategies that distinguish top ABM programs from the rest. 🎯 Download the report today and discover actionable insights to elevate your ABM strategy: bit.ly/4hH2YFB

Successful ABM strategies integrate technology and personalization, leverage data for strategic decisions, and ensure a cohesive effort across all teams. Find out how using intent data can make your account-based motions more effective, measurable, and scalable by: 🤝 Integrating sales and marketing efforts 🔎 Applying the right attribution model 👍 Focusing on quality vs. quantity 💡Continuously learning and adapting Watch the webinar on demand ➡️ https://lnkd.in/e9at7A7d #ABM #B2BMarketing #IntentData

🚀 The Australian Marketers Benchmarking Report is here! 🚀 We’re excited to share the insights from our latest report, where we surveyed over 80 CMOs and senior marketing leaders across Australia. One of the key insights from this report is around Australian Marketers and GenAI. The report answers: - When and how are they using GenAI with their teams? - How are they progressing on their GenAI journey? Curious to see how you stack up? Grab your copy via the link in the comments. Enjoy the read! 👇 #digitalmarketing #australianmarketing #australianmarketer #marketer

Are you redefining your strategies for success in 2024? Engage with marketing leaders and CMO peers to uncover the challenges and discover the insights surrounding three key marketing topics at our upcoming CMO Insight Summit: 💰 Consumer priorities beyond the price tag 🤖 Strategies for ethical hyper-personalization in an AI-centric era 🌟 Redefining success metrics in modern marketing Join us: https://lnkd.in/gbh9nFGn #GDSSummits #CMOInsight #MarketingStrategy #AIInnovation #MarketingSuccess #CMOSummit #MarketingSummit

DId you know ❓ LINK+ is the only solution on the market that delivers digital creative diagnostics alongside AI-powered brand lift predictions. Understand awareness, consideration, and intent metrics alongside measures of key engagement behaviours like skip time and likelihood to act - all in one single study 🙌 Don't just work harder, work smarter. Take your campaign to the next level with #KantarMarketplace. Learn more today 👉 https://lnkd.in/epSY4RbZ

Leveraging AI for Smarter Marketing - September 24 @ 12:00 PM EST Register here: https://bit.ly/3MA1cYG Discover how Ai can streamline your marketing processes, from automating intricate customer segmentation to personalizing messages that resonate on a deeper level. We'll explore cutting-edge techniques for predicting consumer behavior, ensuring your strategies are not just reactive but proactive. If you're looking to elevate your marketing efforts with precision and insight, this session will equip you with the tools and knowledge to harness AI effectively, enhancing both engagement and conversions. Perfect for marketers seeking to gain a competitive edge and drive meaningful business outcomes. Presented by Maria Elena Duron-Google Coach, Marketing Coach, and Strategist, K.L.I. Brand

Leveraging AI for Smarter Marketing - September 24 @ 12:00 PM EST Register here: https://bit.ly/3MA1cYG Discover how Ai can streamline your marketing processes, from automating intricate customer segmentation to personalizing messages that resonate on a deeper level. We'll explore cutting-edge techniques for predicting consumer behavior, ensuring your strategies are not just reactive but proactive. If you're looking to elevate your marketing efforts with precision and insight, this session will equip you with the tools and knowledge to harness AI effectively, enhancing both engagement and conversions. Perfect for marketers seeking to gain a competitive edge and drive meaningful business outcomes. Presented by Maria Elena Duron-Google Coach, Marketing Coach, and Strategist, K.L.I. Brand

Leveraging AI for Smarter Marketing - September 24 @ 12:00 PM EST Register here: https://bit.ly/3MA1cYG Discover how Ai can streamline your marketing processes, from automating intricate customer segmentation to personalizing messages that resonate on a deeper level. We'll explore cutting-edge techniques for predicting consumer behavior, ensuring your strategies are not just reactive but proactive. If you're looking to elevate your marketing efforts with precision and insight, this session will equip you with the tools and knowledge to harness AI effectively, enhancing both engagement and conversions. Perfect for marketers seeking to gain a competitive edge and drive meaningful business outcomes. Presented by Maria Elena Duron-Google Coach, Marketing Coach, and Strategist, K.L.I. Brand

Leveraging AI for Smarter Marketing - September 24 @ 12:00 PM EST Register here: https://bit.ly/3MA1cYG Discover how Ai can streamline your marketing processes, from automating intricate customer segmentation to personalizing messages that resonate on a deeper level. We'll explore cutting-edge techniques for predicting consumer behavior, ensuring your strategies are not just reactive but proactive. If you're looking to elevate your marketing efforts with precision and insight, this session will equip you with the tools and knowledge to harness AI effectively, enhancing both engagement and conversions. Perfect for marketers seeking to gain a competitive edge and drive meaningful business outcomes. Presented by Maria Elena Duron-Google Coach, Marketing Coach, and Strategist, K.L.I. Brand