ChurnZero’s Post

Creativity is pushing new frontiers across the B2B marketing landscape. Our President, Americas, Ricky A. joined The Drum to explore how 🖌️ In this #CannesLions2024 panel, Ricky joins Dow Jones CMO, Sheryn Weiss, Korn Ferry CMO, Jill Wiltfong, Cisco CMO, Carrie Palin, and The Drum Editor-in-Chief, Gordon Young to discuss: 💡 How B2B is drawing on B2C inspirations to deliver creatively distinct campaigns 💡 Why B2B businesses should lean into cultural moments to build their brand 💡 The role of authenticity in producing stand-out creative brand work Check out the panel in full here: https://lnkd.in/edrdF5NF #TransmissionB2B #BoardReadyCMO #MarketingEffectivenes

Super interesting talk on balancing brand and activation, by Peter Weinberg 💡 Peter co-founded LinkedIn's the B2B Institute: A think tank that partners with leading experts to research the future of B2B marketing. They study the laws of growth in B2B and work with LinkedIn's largest clients to put these principles into practice. Was quite an interesting talk! https://lnkd.in/dtdU3XV5

Here’s a recap of Effectiveness Week 2024! We united marketing experts from around the world to discuss how to address the challenges of today’s B2B marketing landscape by prioritizing what truly matters, rather than just doing more. Check out the key insights and view our on-demand sessions. https://okt.to/jbPHdn

💡Are you a commercial marketer? All the B2B marketers in my network need to see this! Tune into this fantastic session on how to become a commercial marketer; this best practice briefing emphasises how to demonstrate your contribution to revenue and gain respect in the boardroom. 💡Georgina Gilmore, one of our excellent Propolis experts, dives into how you can shift your marketing role to be more strategic and focused on revenue. 💸📈 Check it out here: https://okt.to/fed9Fm

If you're at the B2B Marketing ABM Conference - you'll love this: Master your ABM strategy with our 2025 planning toolkit. Discover trends, solutions to common challenges, and frameworks to drive your account-based marketing success. https://okt.to/vfeVck

Excited to be attending the Forrester B2B Summit in London! It’s always a great opportunity to connect with fellow professionals, learn from thought leaders, and explore innovative strategies that drive growth and impact. If you're attending, let’s connect at Oktopost booth 19 and discuss how we can continue to elevate the B2B marketing landscape! #ForresterB2BSummit #B2BMarketing

What’s the best way to elevate your B2B marketing? Outthink your competitors. Effectiveness Week 2024 at The Marketing Practice brought together B2B experts from across the globe. Great insights from Kellie Felsten and David Hayes, who offered strategies on how to: 💡 Focus your investment 💡 Streamline your GTM strategy 💡 Leverage creativity to disrupt the market Read more and watch the full session here: https://okt.to/8IYxhU

Experience key insights for B2B marketers from the Effectiveness Conference of the year! Following the IPA Effectiveness Conference 2024, we recently hosted a must-attend webinar where Co-Founders Cos Mingides, Head of Effectiveness and Richard Parsons, Managing Director dove into the game-changing insights for B2B marketers. Catch up on the highlights and discover how to turn innovative research into actionable strategies that drive B2B success. Watch the full webinar here👇 https://hubs.li/Q02XtT580 Stay tuned – more events like this are coming your way 💥 #IPA #True #MarketingEffectiveness

From empowered buyers to digital frontiers, discover how savvy marketers navigate the noise to build trust and foster meaningful connections. Unlock the Secrets of B2B Marketing in the Digital Age: Dive into the strategies transforming buyer engagement and driving success in today's saturated landscape. Stay ahead in the ever-evolving world of B2B marketing! Read more at: https://lnkd.in/gqG7Xkyp

On September 10th don't miss Kerry Cunningham from 6sense, and John A. Steinert from TechTarget as they sit down to discuss the real opportunities marketers have today to be more effective 💥 In this session viewers will come away with valuable insights, including: ✅ An understanding of the deterministic/probabilistic dichotomy in B2B marketing. ✅ Practical knowledge on how to incorporate these concepts into effective tools and tactics. ✅ Strategies for understanding buying groups and how to engage with them early in their journey to influence decisions effectively. Make sure to register here: https://bit.ly/3WrDNx6