How Customer Marketers Piece Together A Customer Advocacy Tech Stack : Our first Forrester Tech Tide™: B2B Customer Advocacy and References Management, Q4 2024, shows a fractured market. Yet while recent disruption has caused angst, it also spurred innovation. Marketers have plenty of options. http://dlvr.it/TG3f6K
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🔍 Discovering the Value of Customer Advocacy 🔍 Why is customer advocacy essential for your business? Let's dive into the reasons: 1️⃣ Build Long-Term Brand Loyalty: Transform customers into fervent advocates, cementing your brand's legacy. 2️⃣ Reinforce Customer Retention: Keep customers coming back for more, ensuring stability and growth. 3️⃣ Give Sales a Boost: Fuel your revenue engine with enthusiastic advocates, driving sales skyward. 4️⃣ Improve Customer Satisfaction: Elevate experiences by listening to advocates and exceeding expectations. 5️⃣ Minimize Customer Acquisition Costs: Save big by harnessing the power of advocacy for organic growth. 6️⃣ Increase Brand Awareness: Ignite brand fervor as advocates amplify your message far and wide. 7️⃣ Identify Customer Needs: Gain invaluable insights to tailor offerings and stay ahead of the curve. 8️⃣ Create a Support System: Cultivate a community where customers support each other, fostering loyalty and reducing strain. Ready to ignite a revolution in your business? Let's harness the power of customer advocacy together! 💥 #CustomerAdvocacy #BusinessRevolution #BrandEmpowerment
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Did you know that word of mouth drives 20-50% of all purchasing decisions? It has an even greater impact when customers are investing in high-value items or trying a product for the first time. This proves the power of customer experience and reputation in driving growth. Are you leveraging the power of referrals and customer advocacy in your strategy? We can help! Email us at [email protected]. #CustomerSuccess #WordOfMouth #CustomerExperience #MarketingInsights #PorterConsulting
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Looking to boost your #B2BMarketingSuccess? Discover how customer advocacy can turn loyal clients into your strongest brand ambassadors – driving trust, retention, and growth. Curious to learn more? Explore our blog for insights that will transform your strategy! Read more in: https://lnkd.in/dEA25qDx
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Trust - an important word for all businesses. If you are a small business with customers in the business space (v. consumer), how do your customers trust you? Could be a big influence on your success. #welovesmbs #trust #doyourcustomerstrustyou
Trust is central to B2B buyers’ decision-making process, says VP and Principal Analyst Ian Bruce. So how can companies develop strategies to build trust equity? Find out on this week's What It Means episode. Want to dig into this topic more? Check out the #ForrB2BSummit agenda, where Ian will lead a session on how trust drives buyer purchase intent, retention, and customer advocacy. https://forr.com/42CQnMA
The Trust Advantage For B2B Firms | Forrester Podcast
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Part 2 of our '5 Characteristics of World-Class Customer Marketing Programs' series has arrived! Join our Director of Strategy Consulting, Elli Plihcik, as she shares insights on Sophisticated Programs for Customer Advocacy and Loyalty. Swipe right for the inside scoop! Want the full scoop? Click here to read more: https://lnkd.in/gFjeDVgy #CustomerMarketing #Retention #MarketingStrategy
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Trust. We all know it's essential to the B2B buying process. But it’s good to see real data backing it up — and showing just how influential it is to decision-making. In this recent podcast, Forrester's VP and Principal Analyst, Ian Bruce, Ph.D. discusses the findings of a global survey on B2B buyer trust. It found that buyers were nearly twice as likely to say they’d pay a premium to continue working with trusted companies. He also shares how brands can use ‘seven trust levers’ to win over their audience. Highly recommend giving this a listen: https://lnkd.in/epYw9PnG #B2BMarketing #Forrester #TheTrustAdvantage #B2B
Trust is central to B2B buyers’ decision-making process, says VP and Principal Analyst Ian Bruce. So how can companies develop strategies to build trust equity? Find out on this week's What It Means episode. Want to dig into this topic more? Check out the #ForrB2BSummit agenda, where Ian will lead a session on how trust drives buyer purchase intent, retention, and customer advocacy. https://forr.com/42CQnMA
The Trust Advantage For B2B Firms | Forrester Podcast
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Can numerical ratings truly reveal the state of your #CustomerExperience? Learn the truth in our latest blog article! 🔍 Discover: - The critical difference between ratings and reviews and why both matter - How to effectively close the feedback loop for continuous improvement - Proven strategies for turning negative reviews into loyal customer advocacy Plus, learn about the innovative tools that can streamline this process, making it easier than ever to connect with your customers and drive meaningful change. Don't let another review go unnoticed. 👉 Click to read more: https://lnkd.in/daCH8Ywx
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Are you responding to your customer reviews? Have you considered what you could accomplish if this task was off your to do list? Frank Advocacy's Customer Marketing Cuties™️ are pros at reviews, review responses, and efficient workflows to get it all done without burning out your budget. Did we mention we work across all platforms? G2, TrustRadius, Gartner, Trustpilot, Google, and more! With an individualized, localized response strategy for each platform. Ready to learn more? We're here to help 👋 We have availability for new clients for the final quarter of 2024. Seems like the perfect time to get Frank about your review program. #customermarketing #consulting #cma #customeradvocacy #customerreviews
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I'm just thinking about ... all the customer reviews going without replies 🥺 It's time to be real: if you're not responding to your customer reviews, you need to be. Frank Advocacy's Customer Marketing Cuties™️ are here for you—and we have Q4 availability. #customerreviews #reviews #customermarketing #customeradvocacy #cma
Are you responding to your customer reviews? Have you considered what you could accomplish if this task was off your to do list? Frank Advocacy's Customer Marketing Cuties™️ are pros at reviews, review responses, and efficient workflows to get it all done without burning out your budget. Did we mention we work across all platforms? G2, TrustRadius, Gartner, Trustpilot, Google, and more! With an individualized, localized response strategy for each platform. Ready to learn more? We're here to help 👋 We have availability for new clients for the final quarter of 2024. Seems like the perfect time to get Frank about your review program. #customermarketing #consulting #cma #customeradvocacy #customerreviews
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Unleash the power of customer advocacy. Personalized experiences and strong relationships can drive profitability and growth. Learn how to build trust, foster loyalty, and influence purchase decisions—a blog by Jennifer Susinski, a member of the Advocacy Mavens Coalition. #CustomerCentricity #CustomerSuccess #BusinessGrowth #CustomerMarketing #CustomerAdvocacy #CustomerExperience #AdvocateMarketing #AdvocacyMaven #AdvocacyMavensCoalition https://lnkd.in/dM6i7tCp
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