Dania Al Asadi

Do you find it difficult to write B2B content? Is it hard to align it with your business goals? How can you improve internal collaboration? Come to our Search London summer event where Yagmur Simsek will speak about: "Advancing B2B Content Strategy Internally: Techniques for Ongoing Progress" This talk focuses on the integration of cutting-edge techniques and continuous improvement methodologies to keep B2B content relevant, engaging, and aligned with business goals. It emphasises the importance of internal collaboration, team operation, data-driven insights, and iterative processes to adapt to market changes and audience needs effectively. As a cofounder of two B2B startups, Yagmur is eager to share her journey and the strategies that have genuinely worked for her businesses. By discussing how they have advanced their content strategy, she aims to offer practical insights that are both tested and transparent. Yagmur's goal is to help others in the B2B space navigate their challenges more effectively, using lessons that have made a real difference in our projects. Get your ticket by using the code YS20. Link in the comments.

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Our very own Senior Digital Marketing Strategist, Daniel Moreno, recently appeared in two episodes of the Voices of Search podcast! 🎙️ He discusses strategies for integrating brands subtly into search results, the importance of cross-functional collaboration in SEO practices, and challenges of content optimisation in dynamic search environments - emphasising how analysing search trends can reveal valuable insights into consumer behavior and preferences. Listen to both episodes below 👇 Part 1: https://lnkd.in/eFYXx-A4 Part 2: https://lnkd.in/eUg_sbKe #WeAreVML #VoicesOfSearch

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Did you know that 'Diary of an SEO' is on Spotify? 🎧 Head over to: https://lnkd.in/dHR9jtH9 Where you can find our latest podcast episodes with guests along the likes of: 🚀 Eli Schwartz 🚀 Jeremy Galante 🚀 Kevin Indig 🚀 Charlie Clark 🚀 Andrew Holland 🚀 Charlie Whitworth And much more. 🎧 Listen on the go, with Diary of an SEO now live on Spotify. #SEO #DiaryofAnSEO #SEOPodcast

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Ready for a traffic explosion on Amazon? Perfect your CTR with these tips: 1. High-quality Images It's the first thing people see. Make it big, clear, and visually appealing. 2. Relevant Keywords Use keywords in your title, description and bullet points. It's how Amazon knows what you're selling 3. Enhanced Brand Content Your branding is what sets you apart. Use EBC to tell your story and showcase your products. 4. Positive Reviews Reviews build trust. Ask happy customers to leave positive feedback. 5. Compelling Titles and Descriptions If your product doesn't stand out, no one will click through. Tell them what's unique about it. Don't stop there! Utilize Amazon's advertising options, like Sponsored Products and Sponsored Brands, to drive more traffic to your listings. Take your time perfecting your CTR, and watch your sales pour in. #Amazon #ctr #Clickthroughrate #Amzonics

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Okay, you’ve got us, we’re fans of headless CMSs. A huge chunk of marketing budget generally goes towards websites - on average 28% of it - so you want to know you’re building something that’s robust and has longevity. Headless CMSs are changing the game for websites, primarily through vastly improved content management and scalability. Our latest blog post shares why we’re backing this new wave of CMS innovation, and what exactly we think is great about it. We’ve also shared some of the most prominent names in the space, including Sanity, which deserves its own post… but we’ll get to that. #sanity #headlesscms #digitalagency #innovation

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Ready for a shocking Amazon ad spend statistic? Sellers on average spend 10-15% of their total revenue on Amazon PPC ads. That’s like paying an extra employee just to handle advertising. But here’s the thing. Some sellers are doing it for cheaper. So, what's their secret? Smart ad targeting! Instead of blasting ads to everyone, target specific keywords or customer interests. You can also adjust bids frequently to save on ad spend. The bottom line? If you find yourself racking up an Amazon advertising bill, it’s time to re-consider your strategy. But, if you're not using Amazon PPC yet, it's time to start. Because if you're not advertising, your competitors are. #Smartadtargeting #amazonad #Adspend #Amzonics

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Ask anyone who knows anything about selling on #Amazon, and they’ll tell you: you can’t make money on Amazon unless you pay for advertising. But let’s be real - managing and optimising those ad campaigns can be time-consuming! Our expert ads team knows retail media inside and out, and we've got all the right tools and partners to help you boost your reach and skyrocket your sales. Want to know how we can help set up, monitor and handle all aspects of your Amazon ad campaigns? Reach out to us today 👋👋 #AmazonAdvertising #AmazonExperts Amazon Ads Partners

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Tune into Ruth Bucknell’s conversation with Adobe's Jamie Brighton, Director of Product Market EMEA. In this episode of our four part interview series with Adobe - Scaling Content: How to Build an Effective Content Strategy for your Brand -Jamie discusses the challenges of implementing digital innovation but also how it can be transformative for businesses. Register below to hear more insights from Jamie. 👇 https://bit.ly/4bQwO72 #Merkle #Adobe #DigitalTransformation

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Optimove notes in their recent report predicting the top marketing trends for 2024 that personalisation will be the key to customer retention, increasing profits and brand loyalty. Business leaders will need to invest in new engagement technologies in response. Non-personalised customer experiences will no longer resonate. This is even more prevalent for high-value items like those in the KBB market. Configuration tools are an ideal content personalisation tool - giving your customers creative freedom without the need to invest in an over-complicated content strategy. See how our tools can buff your content personalisation: https://lnkd.in/enqSZRmy

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Google's latest update is a hot topic of discussion in the AdTech industry today, as they announce a U-turn on plans to deprecate third-party cookies. But what does this change of course mean for marketeers? Our Digital Strategist, Jennifer Brennan, is breaking down the impact this update will have on the industry, and how you should be preparing for the future of ad targeting, here: https://ow.ly/EOjR50SIc8x #Google #DigitalExpert #AdTech

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In our latest article Hannah Crouch, shares her predictions on how the paid media landscape is evolving and key trends to watch. Read the article 👉 🔗https://lnkd.in/eb_ugFxV #ThreepipeReply #DrivenByCollaboration #PaidMedia #Trends

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📊 Over 50% of web traffic comes from search (BrightEdge). For recruitment agencies, this means one thing: if you're not ranking, you're not being found. Is your content strategy optimised for search? Now's the time to review and refine before the market picks up. Want to know how? ↓ https://hubs.la/Q02F0kKr0

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🚀 Want to improve your SaaS content strategy? Our Senior SEO Account Manager, Christian Brett, has crafted an expertise carousel just for you. 🌟 By understanding your audience's needs, you can create targeted content that truly resonates, driving both traffic and conversions. The JTBD framework helps you align your content with user intent, ensuring your messaging hits the mark every time. 📈✨ Swipe through to discover a simple 6-step process to create your own JTBD framework 💡⬇️ #SaaS #ContentStrategy #JTBD #SEO

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🧐 Let's talk about COPPA 2.0 ➡️ Have you heard about COPPA and the latest proposal for COPPA 2.0? ➡️ What does it mean for advertisers? Publishers? ➡️ Are you and your brand ready? Kidoz recently published a press release announcing our strong support for COPPA 2.0 (the updated Children’s Online Privacy Protection Act). The recent approval of COPPA 2.0 by the US Senate marks a pivotal shift in online advertising regulations, particularly impacting the way advertisers reach audiences under 17. When the updated Children’s Online Privacy Protection Act takes effect, companies like Kidoz, which specialize in safe and contextual advertising, are poised to see significant growth. Discover all the details and how Kidoz can help you transform your Gen Z (U17) Strategy ahead of curve. Read all about it in our latest post: 🔗 https://lnkd.in/gpSuT2mP #coppa #safeads #genz #mobileadvertising

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Claire Atkin, CEO of Check My Ads, explains why the current digital advertising market fails brands and how increased transparency could give advertisers more control over where their ads appear. Claire also pushes back on arguments that frame ‘brand safety’ as censorship. "Forcing brands to sponsor all websites is laughably anti-free speech," she writes.  #Branding #brandsafety #digitalmarketing #digitaladvertising https://lnkd.in/ep5mJaHR

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