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Having a "conversational" voice is pretty standard for B2B SaaS now — especially among up-and-coming startups. The key to distinguishing YOUR voice is to define the *degree* to which your voice is conversational. I do this by defining the relationship your business has with the audience. For example, you could imagine your business as if it is your audience's childhood best friend. In this case, the tones would be more intimate, honest, and frank. Perhaps comical, even. Your word choice might be more relaxed, and you might use slang terms (or even shoot over the occasional meme). In these cases, you can afford to lose that veneer of professionalism. And that can be an asset, if you want to create a truly emotional brand. However, that's not always the right choice for a business. Often you want to appear more authoritative and trustworthy (this is especially true within B2B). In these cases, you can take a step back. Instead of trying to be your audience's friend, you can imagine yourself as a consultant or a CEO when you speak to them. How would your language change? You'd probably adopt a more formal, serious tone, right? Your language might get a little more complex (though still accessible). There are certain subjects you'd just never approach. See what I mean? Your voice is an incredible tool for reinforcing your market position. If you work backward from how you want to be perceived — and combine it with your internal strengths — voice can be the thing that makes your messaging come to life. When you think of your brand as a person with real traits and perspectives, it gets a LOT easier. #B2B #b2bbranding #b2bsaas -------- Hi, I'm Grace. I help growing B2B SaaS startups codify their brand voice so they can keep their messaging consistent at scale. Is brand on your Q2 board? I'm booking voice guides into April. Shoot me a DM and let's dance. 😎

Building & launching B2B products is actually pretty simple : 1. Research your audience. 🕵️♂️ 2. Build an MVP. 🛠️ 3. Get early adopters. 🚀 4. Refine to find PMF. 📈 5. Continuously improve. 🔄 It’s Simple. But it’s not Easy. #startup #contentwriting #b2b #b2bmarketing #contentwriter

If I were tasked with launching a content function for an early-stage B2B startup that just raised a round, here’s what the exact playbook would look like. (1) Founder-led social motion (on 1-2 channels) (2) Funnel to owned, long-form content asset I break this down in more depth in today’s video. If this was helpful, repost so more B2B operators can see it.

What's the hardest part of growing your B2B startup? Getting those first 10 customers. 🎯 Here’s what Y-Combinator teaches with learnings from top brands like Figma, Stripe, and Gusto and how they got their start: ❌  Rely on paid ads from day one: ↳ Instead: Tap your personal network. Reach out to friends, former colleagues, and investors for feedback and initial traction. ❌  Wait for customers to come to you: ↳ Instead: Meet your audience where they already are. Find them on Twitter, LinkedIn, or in industry communities and build relationships there. ⁉ Focus on scalable growth right away: ↳ Instead: Use press strategically to create buzz once you have an early base. Share your story with niche outlets to build excitement. 3 Key Questions to Ask Yourself: 1️⃣ Who in your network could be an early customer? 2️⃣ Where are your ideal customers spending time online? 3️⃣ What unique story could attract press? 💡Learning: Start with personal connections, focus on real conversations, and remember that every B2B giant started somewhere.    Which strategy resonates most with you? Share your thoughts below! ♻ Repost to founders that need the reminder 🔔 Follow Charles Algar for more insights on The 'B2B' Game of Business!

As a #startup #founder, you experience highs and lows 10 times a day. But a single piece of user feedback can change everything! "You are disrupting the industry! You should be proud of yourself!" Thanks for the inspiration, Karolin Maiwald, 😍! ------------------------------------------------ At Wavess, we turn LinkedIn B2B marketing from a gamble into science. #b2bmarketing #linkedinmarketing

LOL! Definitely spent way too many nights thinking about this! 😂 Saw this post from Elena Verna and it was spot on! But you don’t have to lose sleep over it— we created the exact step-by-step playbook you need to build thought leadership in your B2B niche. Comment or DM me 'PLAYBOOK' and I'll send you a copy! 👇 — - Click 'Follow' for more insights on creating B2B LinkedIn content! 🦁 GrowthMasters - Generated 350M+ views for 200+ clients in VCs, startups, and their ecosystem. #content #contentmarketing #sales #marketing

How I repositioned 50+ Dutch B2B start-ups (+ developed them a new sales deck) Until 2020 I worked in 6 start-ups as a co-founder, business developer and growth marketeer. From 2020 till now I have helped 50+ founders & CEOs 1:1 with positioning & messaging for their B2B start-up. Why did I switch? Because the #1 problem I saw was this: As time goes on, start-ups suffer from ambiguity 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹𝗹𝘆: ↳ About which segments and use cases to focus on (targeting) ↳ What their actual competition and differentiation is (positioning) ↳ What distinctive value this offers to customers (value proposition) Which results in unclear messaging 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹𝗹𝘆: ↳ In sales decks ↳ On websites ↳ In content ↳ In ads ↳ In PR I saw the need and wanted to help start-ups solve that. To make marketing, sales and getting to product-market fit easier. Over the last 4 years, I have developed my own process that I have used extensively in the Dutch market (inspired by people like April Dunford and Andy Raskin). Check the image below for a full breakdown. After my English Hubspot post from last week took off, the thought of working with a (few) start-up(s) outside the Netherlands excited me. So, here’s my offer: → I’m looking for 1-2 start-ups that lack clarity internally and externally. → I’ll walk you through the full positioning & messaging process below. → The goal: a crystal clear value proposition, delivered in a sales deck. ✅ The process is tried and tested with 50+ start-ups ✅ Completely done-for-you (including copy) ✅ Will take 2-3 weeks from start to finish (I’ve created countless deliverables in English for Dutch start-ups, language is not an issue.) I’ve got two spots left in 2024 (starting mid-november). Price range: 9-14k depending on the engagement. If you’re interested, send me a DM (or leave a comment) and I’ll send you my calendly link. 🙏🏼 Speak soon! Luuk

Unlock the potential of your business with Skalabell Funnels! 🚀🌍 Our cutting-edge funnel solutions are engineered to attract and convert foreign clients like never before. Whether you're a startup looking to expand globally or an established business aiming to boost your international clientele, Skalabell has got you covered. Experience seamless integration, intuitive design, and unmatched performance that drives results. Our funnels are tailored to meet the specific needs of diverse markets, ensuring your message resonates with potential clients worldwide. 🌐💼 With Skalabell Funnels, you can effortlessly capture leads, nurture relationships, and close deals across borders. Don't just take our word for it; join the ranks of successful businesses leveraging our expertise to thrive on the global stage. Get ready to elevate your brand and maximize your reach with the best in the business. Skalabell Funnels – your gateway to global success! 🌟📈 #GlobalBusiness #ClientAcquisition #MarketingFunnels #BusinessGrowth #InternationalMarketing #DigitalMarketing2024 #EntrepreneurLife #BusinessSuccess #MarketingStrategy #GrowthHacking #B2BMarketing #SalesFunnel #LeadGeneration #MarketExpansion #TechInnovation

“so many startup folks spend months trying to figure out website copy, sales material, etc ... only to have it invalidated in a few weeks executing in the market is so much higher value AND you don't need really much to generate a conversation; frankly, all you need is some semblance of a specific problem you're trying to solve people love to talk about their problems, esp. if it's with a founder running sales activities/campaigns to build pipeline, learning 1:1 from like-minded customers, holding consistent conversations, and crossing items off lists/double-downing(re: ICP and use case) will deliver so much more insight hint: most messaging/material doesn't mean anything to market anyway -- it's abstract; you don't need it to hold a conversation ;) if you need help on the execution/activities side, DM me.” Via Jen Abel

Had a wonderful conversation with Anna Furmanov about: - modern startup *content* marketing - building an “Owned Media Portfolio” - How to build Shorts, Shows, and Moonshots into your marketing strategy Thanks Anna!