Charles Algar’s Post

Shift Your Mindset for LinkedIn Success 💡 Is it Really Hard to Grow Your B2B Business on #LinkedIn? If this is your thought process, the mindset isn’t right. You should identify problems and offer solutions rather than just selling something. 🎯 Example: For one of our clients, we identified issues in the back-end of a web app for a startup. We reached out, offered a solution, and closed the deal. Now, six months later, they are still working together! Focus on helping, not selling. #LinkedInSuccess #B2BLeads #ClientFirst #ProblemSolving

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐡𝐚𝐜𝐤 𝐲𝐨𝐮𝐫 𝐢𝐧𝐛𝐨𝐮𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? You can drive a lot of demo requests through narrative driven content—but it’s not just about posting. It’s about collaborating strategically with the right partners to amplify your brand. Join us for “𝘍𝘳𝘰𝘮 𝘊𝘰𝘭𝘥 𝘚𝘵𝘢𝘳𝘵 𝘵𝘰 $10 𝘔𝘪𝘭𝘭𝘪𝘰𝘯: 𝘗𝘳𝘰𝘷𝘦𝘯 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘛𝘢𝘤𝘵𝘪𝘤𝘴 𝘧𝘰𝘳 𝘚𝘵𝘢𝘳𝘵𝘶𝘱𝘴 𝘵𝘰 𝘚𝘤𝘢𝘭𝘦 𝘚𝘮𝘢𝘳𝘵𝘭𝘺” and get insider hacks that took startups from zero to thriving. Happening today at 12pm EST/9am PST Topics to be covered: • 𝗨𝗻𝗸𝗻𝗼𝘄𝗻 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗲𝗻𝗴𝗮𝗴𝗲𝘀 𝗔𝗡𝗗 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀—skip the fluff and focus on the content that matters! • 𝗞𝗲𝘆 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝗺𝗼𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗶𝗴𝗻𝗼𝗿𝗲—metrics that predict long-term success, not just short-term traffic spikes. • 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗰𝗵 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗱𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀—stop wasting time on the wrong platforms. • 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗼𝗹𝘀—how to scale your output without losing that human touch. Speakers: Saad Arshed (Host) – COO, Xgrid.co Chris Bogue – Strategic Advisor, Sendspark Julia W. – CMO and Founder, Ignite B2B Growth Tim Hillison – Founder, entrypoint | Ex-Director, PayPal & Visa 📅 Tuesday, 15th October 2024 🕘 9 AM PST 🔗 [Register Now] https://lnkd.in/e5rb3SKy

In the last 6 months I've done over 100 hours of one-to-one calls with early-stage B2B SaaS founders. Interesting things I've observed: 1 — The biggest things holding them back are their mindset & habits, not tactics: •  they struggle to effectively manage their time •  fear & doubt is always creeping in •  their attention is spread all over the place Just as a business must be built on solid foundations, so must you. If you're going to be in the game for the next couple of decades, you have to get your mind right. 2 — They often start with the product and work backwards, rather than the other way around which is a mistake: There are shitty products that make a lot of money, and there are companies that raise $10M+, hire the best engineers and other team members, yet still fail. The common denominator for both of these is distribution. People don’t care about your product as much as they care about the impact it delivers to them. The value you capture is derived from the problems you solve. Start there. 3 — They struggle to effectively communicate exactly what their product does and how it benefits users: This is an effect of the previous point. The best way to overcome this is by speaking with more users and non-customers, understanding what they care about, and using those insights to frame your marketing and sales argument. Solving a problem isn't enough, you need to solve a problem better, faster (and sometimes cheaper) than everyone else. --- #saas #b2bmarketing #messaging #demandgeneration #gtm #advertising #startup

“so many startup folks spend months trying to figure out website copy, sales material, etc ... only to have it invalidated in a few weeks executing in the market is so much higher value AND you don't need really much to generate a conversation; frankly, all you need is some semblance of a specific problem you're trying to solve people love to talk about their problems, esp. if it's with a founder running sales activities/campaigns to build pipeline, learning 1:1 from like-minded customers, holding consistent conversations, and crossing items off lists/double-downing(re: ICP and use case) will deliver so much more insight hint: most messaging/material doesn't mean anything to market anyway -- it's abstract; you don't need it to hold a conversation ;) if you need help on the execution/activities side, DM me.” Via Jen Abel

70% of clients' trust comes from social proof. Recently, I started working on a new segment for a client. One of the issues I faced was figuring out how to gain the instant trust of leads through my messages. Nobody wants to spend on new products or engage with people who do not have experience in the relevant industry. Here's what we did: - Offered the product for free (focus on well known names) and collected their testimonials. - Monitored the results and created case studies. The main focus with offering the product for free was to borrow credibility by associating with names that people already recognize. This strategy applies to products, services, and new businesses aiming to establish trust and credibility. ___ I help b2b startups with content and lead generation

As a #startup #founder, you experience highs and lows 10 times a day. But a single piece of user feedback can change everything! "You are disrupting the industry! You should be proud of yourself!" Thanks for the inspiration, Karolin Maiwald, 😍! ------------------------------------------------ At Wavess, we turn LinkedIn B2B marketing from a gamble into science. #b2bmarketing #linkedinmarketing

Email is still one of the most effective channels for acquiring clients. Based on my experience, cold emails tend to have better conversion rates than LinkedIn messages. I am not against cold emails. Unfortunately, 95% of them are poorly written, long, and it’s often unclear what exactly the author wants from me, or they are simply sent to the wrong person. As a result, I either don’t respond, or I have to send 2-3 clarifying emails before I can decide if the offer is relevant to me. The good news for startup founders is that it’s quite easy to stand out among the flood of spam. You just need to be more human. I often reply to such emails even if the startup isn’t in my focus area, simply because the founder’s story resonated with me for some reason. I’m sure you receive a lot of emails as well and know exactly what I’m talking about. If you plan to do a cold email outreach to potential clients or investors, read your message and think: would you want to receive such an email? Would you reply to it if it came from another company trying to sell you something? Remember, there are real people on the other end, and they deal with tons of spam every day. In conclusion, I’d like to share a couple of useful links on the topic of cold emails: • A Y Combinator video with tips on how to write cold emails (I wish I received more like these): https://lnkd.in/dF68ME5A • An article by I2BF with recommendations on how to write cold emails to potential investors: https://lnkd.in/dr7mM9HW I hope you find this information helpful. Write good emails and close successful deals. And what are the strangest emails you’ve received? Share them in the comments!

I constantly read on LinkedIn how it’s all about content, content, content…but no one really gives examples of effective content that works and how it translates into actual dollars. I feel like I saw a great example recently so wanted to share 🤩 A B2B startup I work with is building their growth strategy and I had a hunch that a referral program could work well for them but B2B referral programs are notoriously difficult to execute successfully. While brainstorming, I remembered reading a newsletter by Elena Verna about the 3 biggest mistakes when setting up B2B referral programs and how to avoid them. I went back and re-read it and then was able to suggest a plan for this company’s referral program that I felt strongly would be effective. I’ll update in a future post if it’s successful or not but either way, it was another reminder to keep my paid subscription to Elena’s newsletter 😄

The urge to stuff everything about yourself in an email is real. you want to make sure your brand language isn't lost—the hours you spent brainstorming. The idea your company stands for. you want to tell EVERYTHING to your potential customer. but attention spans are limited, and you’re competing for attention in your prospect's inbox. for example, I like saying, "I provide enriched prospect datasets," because I didn’t want to come off as just “we provide contacts.” feels like it undervalues the product (and it does) but the truth is, sometimes you are what you are. Grab delivers your lunch, Uber orders you a cab. my take? If you're an early-stage startup, try a campaign that talks about your product or service like a 15-year-old. throw out the brand jargon for a minute and get real with the prospect. last week, I targeted a small subset (150 emails) and booked 2 sales meetings using this format. not the greatest result, but a start I'll take.

Don't Let Those 'Wrong Fit' Leads Go to Waste! As tech founders, we often encounter leads that aren't quite right for our products. But what if I told you these "mismatches" could be your next big opportunity? Here's how to turn those unsuitable leads into valuable assets: 1. Build a referral network: Connect with other businesses that might be a better fit. You'll build goodwill and potentially secure future partnerships. 2. Gather market intelligence: Ask why they were looking for a solution. Their needs might reveal new market opportunities or product ideas. 3. Refine your messaging: If you're consistently attracting the wrong leads, it's time to revisit your marketing. Use this feedback to sharpen your value proposition. 4. Create a resource library: Develop content that addresses their needs , even if it's not directly related to your product. You'll position yourself as a thought leader and keep them in your ecosystem. 5. Offer a downsized solution: Can you create a lighter version of your product to serve this market segment? Remember, every interaction is an opportunity to learn and grow. By treating these "unsuitable" leads with care, you're investing in your business's future. What strategies have you used to handle leads that weren't a perfect fit? Share your experiences below! #TechStartups #LeadGeneration #BusinessGrowth #B2BMarketing