Liam Dunne 🔑

The #1 way to motivate SDRs... (And it costs nothing) Prove you g͟e͟n͟u͟i͟n͟e͟l͟y͟ care about them. It’s pretty damn easy: - Prioritise your 1:1s - Sunshine great work - Say ''thanks'' every week - Give them honest feedback, nicely - Appreciate their effort even if they failed - Message MORE when they are struggling Most SDRs just want to 'feel' like you care. It's not difficult. Do you agree? ♻️ Share this to show sales leaders the way. ---- 📌 The SDR Leader Bootcamp closes Friday for enrollment.

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Agency founders: ready to scale to $5-10M+ ARR? Or increase your pipeline by 400%? If you're an agency > $1.5M ARR - here’s how I can help you get there (and what the process looks like too). I’ve spent over 10+ years in agency land helping founders scale by overcoming these common challenges: → Unpredictable revenue, profits and EBITDA → Inconsistent lead generation → Uncontrollable churn → Struggling to find and keep top talent → Spending lots of time on little results I spend a significant amount of time - 4 months on average - getting to know my prospects. My goal? Work with the RIGHT agencies and give them the results they deserve. And politely declining those that I don’t feel are a good fit. For those that don’t fit my ICP - they get free advice, we get to know each other, and I introduce them to anyone that might be better suited to help them on their journey. Win-win for all. Curious what the process looks like? Here it is - 1. Intro call ↪ 30 mins 1:1 call to determine if we’re a good mutual fit ↪ Free agency advice & insights to give you a feel for my areas of expertise 2. Discovery questionnaire ↪ 3-4 1h sessions to understand everything about your business ↪ A deep dive into Sales/Marketing/Ops/HR/Org structure ↪ Understanding your North Star metrics, and helping set the right metrics ↪ Uncovering the obstacles preventing you from getting the scale you desire 3. Growth acceleration plan & roadmap ↪ Exec summary ↪ High impact growth levers to pull ↪ Marketing budgets needed to succeed ↪ Suggested 12-month roadmap to scale ↪ Investment options 4. Kick-off & onboarding ↪ Scheduling client for next intake 5. Post-kick-off ↪ Clear plan outlined within Clickup + holding everyone accountable to execute ↪ Almost daily contact with the founder, as well as the exec team ↪ Weekly recurring meetings with the founder to progress core growth areas ↪ Deep integration within the business via Slack, meetings, calls and emails. ↪ Working with department leads to mentor/coach as needed (Sales, HR, Retention, Ops, Marketing etc) ↪ Supporting with exec offsite - ideal structure, planning for future quarters ↪ Supporting with future forecasts - creating data-driven, accurate forecasts for the business ↪ QA & coaching across marketing & sales efforts (sales decks, sales process, launching ads, copy best practices, creative best practices etc) Wondering what it’s like to work with WKC? Now that you know; happy to answer any further questions on your mind too. PS: I only work 1:1 with 5 agencies at once; my next cohort kicks off in September. Ready to crank your agency growth? DM me “crank” - we’ll setup a time to chat.

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Struggling to find valid phone numbers for your cold call campaigns?⁣ ⁣ I get it—searching for phone numbers provider by provider can be incredibly time-consuming, and relying on the most expensive provider can drain your budget quickly. But don't worry, I have the solution for you.⁣ ⁣ With this Clay template I'm sharing, you'll gain access to the cascade enrichment feature. This feature allows you to search across multiple providers in one go, saving you time and money. It starts with the most cost-effective provider and only moves to the more expensive ones if needed.⁣ ⁣ In the video, I show you how easy and fast it is to use this template. If you want to get your hands on it, just send me a message.⁣ ⁣ I hope this helps streamline your cold calling campaigns and makes your process much more efficient.⁣ ⁣ Need more tips and resources? Subscribe to my newsletter Automate RevOps for the latest insights!

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I'm looking to help 3 ecom business owners who want to outcompete their competitors using Google Ads: I'll start by helping you ⤵️ 1. Understand COGS & track PROFIT per sale 2. Set up accurate conversion tracking & attribution 3. Scale Google Ads within your KPI's 4. Maximise revenue & ROI Here is what is required of you: nothing I'll do all of this on a performance basis and you only pay when you make money Want in? DM me 👇 #ecommerce #googleads #business #ppc

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So many E-Com founders have agency trauma, and I completely get it. It’s mind-blowing how some agencies treat their clients. We’ve seen accounts where nothing has changed for six months. They even removed the PPC tool without telling the client, just to save costs and pocket more profit. Total scammy behavior. And this was for a high seven-figure seller! E-Com founders, do your due diligence before signing with an Amazon agency. You don’t want an agency that sees you as a quick cash grab. You need someone who’s in it for the long haul. So, who should you trust? Look for agencies that actually care about your bottom line. This is my co-founder and me, drinking Aperol and working on a sunny Sunday, having the time of our lives. Why? Because we were working on an insane idea that could double the profit for our client over the next 12 months. We don’t track hours. We don’t bill for extra stuff. We just execute to our insanely high level of standard (typical German behavior btw). And that’s it.

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🎉" I’m giving away over 10,000 UK SaaS leads. Just comment “Leads” below." And now, what? Been there, done that. You get the rush of whatever hormones get triggered by free data offerings. You comment, ping ‼️ You've got the list in your DMs, click DOWNLOAD. Feeling like a King on top of the world, you've got 10000 leads on your laptop. The problem, though, was never about getting the data. It wasn’t about finding potential clients. And it wasn’t about messaging them. Fast forward three months, and that shiny list is still sitting there, collecting dust on your laptop, heading straight for the leads cemetery. *RIP* I mean if this calls home, we're in the same boat. Especially if you're a recruiter, doing a constant 360 will lead you to do a bit of everything well enough to get buy. Until you properly sit down and create a strategy supported by a structure. No need for more leads, use what you have instead and create a flow from there. In the last year I've downloaded over 500k leads, tell me your dirty secrets... How much do you have? –––––––––––––––––––––––––– I’m Noemie, Co-Founder at Namko Recruitment 🤗 After too many DMs about "game-changing AI tools" and "lead gen solutions" that fell flat, I’m taking matters into my own hands! Building in public—automating and optimizing my agency using cutting-edge tech and AI. Follow along for more insights! 🔔💡

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If your not doing outbound your leaving 10k + on the table: A few weeks ago a friend of mine started dialling his ICP. 200 calls deep he’s generated 7.5k in revenue with a potential 20-30k+ per month client. Posting on socials is great once you know you have product market fit. I doubt there is a better way of identifying if you have that than: Cold calling, cold emailing, cold dm’s. - Maps data + mobile + Tenacity - Smartlead + emails and a good offer. - Cold DMs + IG Icp data and a good offer. Those 3 systems are all you need for serious pipeline potential. Just don’t give up.

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🔥How to repel top saas sales talent🔥 Part 1: ICP A clear Ideal Customer Profile is crucial. An ICP defines your perfect customer. The customers your product solves problems for best. Without a strong ICP? Sales hiring gets way harder. Why? Top salespeople want to win. An unclear ICP means... ❎Chasing bad-fit prospects that won't buy ❎Wasting time on crappy leads ❎Low close rates and commission checks No clarity on who to sell to? Top reps will bail for better opportunities. But with a tight ICP? Salespeople know exactly who to pursue. Pitches improve. Closes get easier. Reps earn more. A solid product with a tight vision and ICP will have a much easier time attracting and retaining talent then a company throwing sh*t against a wall hoping it sticks.

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Intentional DM chats can replace ‘discovery calls’ Discovery calls are often horribly disguised… As generic, boring, dull sales calls. Why not qualify your prospect? If they’re truly interested… They’ll be responsive. Then jump on a call A ‘Closing call’ It works

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There's one thing worse than having no ICP (Ideal Customer Profile) in your GTM strategy: → Letting bad-fit prospects into your customer base. Why? They come with long-term support & product headaches. They'll request features that you don't have. They'll require support as the product doesn’t fit their needs. And of course, they'll churn. The traditional method of building an ICP—manual research, analysis, testing, and refining—takes a long time to identify the unsuitability (after you've already lost a lot of resources). So, how can you identify your ICP quickly and accurately instead of a spray-and-pray approach? ↳ Integrate AI into your GTM strategy. With its strength in data processing, AI will help you gather, process, and analyze vast amounts of data in real-time, allowing for more accurate and actionable insights. It can even identify patterns and trends in data that would be nearly impossible for humans to detect. However, an ICP determined by AI isn't perfect. It lacks the nuanced understanding of your business and buyer intentions that your team possesses, so you'll still need to refine and segment the ICP profiles AI provides. Stage 2 Capital partner Mandy Cole outlines the essential frameworks around optimal ICP best practices (illustrated in the image below). The framework accommodates both firmographic and intent attributes. Here's the color code translation: 𝐆𝐫𝐞𝐞𝐧: Your ideal customer profile. Focus on them. SDRs and email marketers should target them when building outbound lists, and product leaders should also prioritize these customers in development decisions. 𝐑𝐞𝐝: Bad fit Avoid them at this stage; they bring potential headaches later, especially in product support. 𝐘𝐞𝐥𝐥𝐨𝐰: Conditional potential Only engage with "yellow" column prospects if they come inbound. This group may not be a perfect fit but can be considered if they show high buying intent. Don't pursue them through outbound efforts or make them a focus in product strategy. Check out Mandy's video to know more about the concept and ICP definition details: https://lnkd.in/gQa9jaxf P.S. Need help hiring GTM talent for Data, AI/ML, Compute, and Cloud Infra? DM me. We've assisted successful early-stage startups (backed by Zoom, Norwest, and Two Sigma Ventures) in finding A+ hires. #GTMstrategy #GTMteam #recruitment #sales #strategy

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I booked 13 sales calls with DMs on LinkedIn last month. Using my 5-step stranger → client process👇 1/ Create a list I invest £99/mo to Sales Nav and create a list using the lead search. I aim for 80% of the search results to fit my target market. I will usually apply filters for: Company size, Job title, Geography, Profile Language, Industry, Posted recently on LinkedIn. I then save this list to use until I run out of results. 2/ Connection requests I send 200 blank requests every week. My acceptance rate ranges from 40-50%. A low acceptance rate (~20%) indicates a poorly optimised profile or poorly targeted connection requests. 3/ Say hi I send a compliment as a 1st message. I mention specifics about they’re profile or a recent post so they know it’s not a copy-and-paste message. All I want is a positive reply (ie. “thanks”). If they don’t reply, I follow up with another compliment and a question you’ll see in the next step. 4/ Diagnose For every reply I follow the (A)cknowledge (C)ompliment (A)sk framework. So if someone mentions they’ve had 1 or 2 sales calls come in, I’ll compliment them for getting the 1st few in and then ask a question around the consistency of sales calls. I keep my questions specifically around the problems and pains around my service (wanting to sign clients, wanting more sales calls, wanting inbound leads etc.)and I will keep asking questions until… 1. I keep asking until I find a pain point 2. I realise they don’t my help 3. They stop replying If they don’t reply, I follow up a day later with “Just bumping this message in case it was missed :)” As sometimes people are busy and miss your message. 5/ Book a call I offer a call as soon as they’ve admitted to a problem I can solve. In the message I include some credibility showing I’ve solved this problem before for someone in a similar position to theirs. I spend ~1hr a day sending DMs. The result? 13 sales calls in 1 month.

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Cold outreach is the best way to test a new ICP or offer. - It's fast - It's cheap - It's highly targeted If you want more clients for your agency, There are literally 0 reasons why you shouldn't be doing outbound.

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I completely understand why Ecom brand owners hate working with agencies You get promised a Alex Hormozi $100M Offer -> You Pay -> and within the first 30 days the buyers remorse is suffocating. - Poor Onboarding - Poor Comms - Poor Execution - Poor Experience - Poor Performance For $2-5K+ a month??? ["Agencies are trash" ~ 6-figure brand owner I recently spoke with] I am no saint, I have made critical mistakes and messed up accounts before. Now after 444 days running FIKA 8 months+ worth of email marketing content 4 client interactions 4 courses by established agencies/institutions Here is the FIKA Service Fulfillment System: [Post Email Audit 2.0v] - Onboarding (Dialed In) - CRM Process (Dialed In) - Performance Checks (Dialed In) - Brand Edge (Dialed In) Offer - We provide predictable systems to scale your email marketing performance by 25% minimum in 30 days Client Bonus: Growth marketing services ~ no additional cost ━━━━━━━━━━✤━━━━━━━━━━ DTC E-commerce brands looking to develop predictable systems that scale your email marketing performance by 25% or more. There is a 24-hour turnaround email audit available FOR FREE Schedule an appointment to claim it #ecommerce #emailmarketing #email

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Track EVERY single email and SMS click Track/tag these: Header/Hero Main CTA Discount Product Collection UGC Support Links Social Links Footer Links Etc. And watch the trends unfold. And focus your content around those trends. Your customer is telling you what they want to buy. Often, it’s not what marketers expect.

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In just three steps you can be more profitable. 1. Identify your winners, data science can tell you the products that drive 70% of your revenue and profits. 2. Tell your performance marketer to spend money here 💵 when running PPC. 3. Make sure your buyers keep these at 99% available at all times. Did you know you can automate this? Dynamically tag your winners in your product feed. Forecast with precision which of your winners are healthy and at risk so that you can close the gap. Once you do this you will be a more profitable and capital efficient business - I guarantee it!

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8️⃣ Figure Exits 7️⃣ Figure Clients 6️⃣ Figure Deals 5️⃣ Figure Orders 4️⃣ Figure Bonuses 3️⃣ Figure extra hours with family 2️⃣ Figure % uplift in conversions 1️⃣ Figure client churn …are all things individual clients have achieved in the last 3 years, with a little guidance. 🔥 What could you achieve if sales didn’t hold you back? On Monday 8th July I am running a FREE event to give you the blueprint for your own future success! All you need to do is keep 9-10am (BST) free in your diary, and be on your laptop then. Just for investing that little bit of time in your future with me, I have a gift for you. 🎁 Worth more than you spend on an extravagant takeaway (if there is such a thing) 🍱 But less than a sports car… 🏎️ Next week I’ll share the details of how you can receive your free gift! Click the 🔔 at the top of my profile to make sure you don’t miss it. Ps, Remember, It’s not what you sell, It’s how you sell it! 🎯

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Many SaaS companies underestimate the power of a strong Sales Development Rep team (SDR). Yet, I've seen how skilled SDRs dramatically improve lead qualification and conversion rates. Here's why: Focused Prospecting: SDRs laser-target ideal customers, saving senior sales reps time. Personalised Outreach: They build initial rapport, warming leads for deeper engagement. Pipeline Management: SDRs ensure smooth handoffs, increasing sales efficiency. Any sales leaders agree or have a different experience? I'd love to hear your insights. #SaaSgrowth #SalesTeams #HiringAdvice #SaaSJobs

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THIS ⬇ is why we're helping brands with profitable growth on Amazon - it keeps getting harder on brands and there are ways to get your profitability and growth up. Comment if you want us to send over our 3 Tips to Profitability. Don't give away more money than you should in fees and ad spend!

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