GrowthMasters

GrowthMasters

Marketing Services

San Francisco, California 2,172 followers

350M+ Views Generated. Content for VCs, Startups, and Their Ecosystem

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About us

LinkedIn Leads on Autopilot. We specialize in LinkedIn organic growth for venture-backed/exited CEO’s, top executives, and consultants to some of the wold’s biggest companies. Our content has generated +350M views. GrowthMasters is based in San Francisco, California.

Website
http://www.growthmasters.io
Industry
Marketing Services
Company size
11-50 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2019

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  • View organization page for GrowthMasters, graphic
    GrowthMasters

    2,172 followers

    Why LinkedIn Content Goes Viral... and How to Engineer Yours to do so 👇

    View profile for Eva Christine Reder, graphic
    Eva Christine Reder

    Founder & COO GrowthMasters

    Why LinkedIn Content Goes Viral (and How to Engineer Yours to do so...) 👇 We've published over 3,000 posts on LinkedIn incl. top pieces with 3M+ views. These are the main reasons why content gets shared: ➡️ 1. EMOTION: Story: People share stories because they resonate emotionally—funny, happy, angry, supportive. OR Entertainment: Funny entertaining content (videos, business memes etc.) is widely shared for the same reasons. 1a) STORY Example: https://lnkd.in/e8e_mbbu 1b) ENTERTAINMENT Example https://lnkd.in/eCMBA-uB ➡️ 2. IMMEDIATE VALUE We call these RESOURCE posts. Think: 'List of 500 Startup Investors', '50 Cold Email Templates.', 'How we generate 50+ leads from our LinkedIn per month tutorial'... People save or share these posts because they offer actionable, high-value content. Example 1: https://lnkd.in/eErHmZkd Example 2: https://lnkd.in/eyAVcqdS ➡️ 3. 'WELL SAID': Seth Godin talked about this on Tim Ferriss' podcast saying most of his content falls into this category; it's not 'new' but expresses what people in the audience have been thinking all along. Content that articulates what people are already thinking. People share this content to validate personal viewpoints à la >> "See! This is what I've been saying." Example: https://lnkd.in/eDusvVDK? ➡️ 4. VIRTUE SIGNALING: These are posts like Announcements, Industry News, and Promotions. People engage/share this content to impress and affiliate with a professional network because it makes them 'look good or smart'. Example: https://lnkd.in/eQbi9snn Most posts are a mix of these elements. Do you think this model holds true, or does it need refinement? ---- Interested in growing your LinkedIn presence? Get access to our GrowthMasters 30-day LinkedIn content templates plan here https://lnkd.in/eNpWTEHw .

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  • View organization page for GrowthMasters, graphic
    GrowthMasters

    2,172 followers

    Questions I would ask my content team before getting started: - What does the full funnel look like? People see this content and then what happens? How do we convert? - How are we picking the right topics? - How will we create senior-level content? - What's the strategy for balancing reach and substance? - Definition of roles: Who owns and does what? What is my role? - What will be the process for learning and adjusting? - IMPORTANT: Can I see examples of all of this? - What is our definition of success?

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  • View organization page for GrowthMasters, graphic
    GrowthMasters

    2,172 followers

    People won't buy what they don't understand. Content helps people understand their problems, potential solutions, and their current approach (as well as its shortcomings). When you solve real problems for people, you're proud to share what you know with the world. Leads benefit by becoming smarter about the space, you increase your revenue by improving conversion rates/customer satisfaction, and even people who don't buy are better off by learning something new. Give away the secrets, sell the implementation.

    View profile for Juan Felipe Campos, graphic
    Juan Felipe Campos

    CEO @ GrowthMasters || Faculty UC Berkeley, EIR 500 Global

    📌 Start here if you don't know what B2B content to create. Simple list of 5 questions: 1️⃣ What is the "wrong" but conventional way your ICP is currently solving their problems? Why is it wrong? 2️⃣ What is the "right" way to solve these problems? You don't need to pitch your product, just talk about your category of solution— meaning in an ideal world, how would this problem be solved whether or not people work with you? (Presumably, your product is tied to this). 3️⃣ Who are some people/companies doing it wrong? Break it down. 4️⃣ Who are some people/companies doing it right? Break it down. 5️⃣ What specific problems does your ICP have? Create a tutorial for solving this problem. BONUS points if your product/service does the same thing but faster, more predictably, and more autonomously than the tutorial (which is slower, more inconsistent, and more manual compared to your product but still a very valuable solution since the pain is so big). Note: You can create 𝗮 𝗹𝗼𝘁 of content from just this one point^^ ------ Here are my answers for GrowthMasters where we help B2Bs with Linked[IN] Content #GTM: 1️⃣ The "wrong" thing to do is to inconsistently post low-value announcements/updates, blog links, and video clips. 2️⃣ The "right" thing is to do instead is to do the reconnaissance work up front to find what your audience wants and then create that content for Linked[IN] natively (no links). 3️⃣ Who is doing it wrong? 99% of B2Bs. We have the data to back it up; executives who are experienced enough to write good content don't have time and the people who have time are jr. marketers who run a low-value content mill for the business. 4️⃣ Who does it right? Big fan of Stéphane Nasser, Nigel Thomas, Adam Robinson, Anthony Pierri 🎸, Robert Kaminski 🎯, Sam Jacobs, Alex Boyd. They put value first. 5️⃣ ICP Pain Points: For GrowthMasters, our ICP has problems with a) creating B2B Linked[IN] content b) growing relevant followers, and c) building a cohesive funnel that turns this into revenue. You'll know if you're creating good B2B content when people willingly consume, engage with, and share it. Hope this helps! Happy Friday 🦁

  • View organization page for GrowthMasters, graphic
    GrowthMasters

    2,172 followers

    The sound every CEO wants to hear (but most never do): "Love what you're working on" "I see you guys everywhere" "Big fan of your content" "Excited to finally meet" That's the goal. When they're already familiarized with your brand and offerings, it's a totally different conversation. Compare that to the dreaded "Sorry, could you give me a quick overview of what you do?"... those meetings are an uphill battle. We help you reach your goal using the ELEVATE strategy for Linked[IN] thought leadership content. Here it is step by step: 1️⃣ E - Examine Top Industry Topics We figure out what to write about. ↳ "Trendjacking" - Industry trending news/topics/questions.  ↳ Data-driven insights. No guesswork. ↳ Top of Funnel, Middle of Funnel, and Bottom of Funnel content so we educate your audience and guide them to the next step. ↳ (Optional) You can also propose content ideas since you know your prospects well. 2️⃣ L - Leverage Design We create custom images/assets that fit your brand. ↳ Professional graphic designers (one has a PhD and another is working on his). ↳ Examples: - Industry maps - Frameworks - Flow charts - Tech stacks 3️⃣ E - Elite Writers We hire and train ghostwriters to create content on these topics for you. ↳  Top academic backgrounds (real examples: Harvard, Oxford, LSE, Cornell). ↳ Our playbooks and processes have generated 350M+ views in B2B technical niches. 4️⃣ V - Verify Approval You approve the content on Asana. ↳ Or provide feedback if/when relevant. ↳ Takes ~5 minutes per week. 5️⃣ A - Amplify to Audience We publish approved content on your behalf on Linked[IN]. ↳ Accounting for strategic days and times for your target audience. ↳ Guaranteed engagement from VCs/Exited and Venture-Backed Founders. 6️⃣ T - Track ↳ Google Sheet Reports ↳ Shortlist relevant (e.g. ABM list) likers/commenters/sharers to your team so you can choose to connect with people who see your content. 7️⃣ E - Evolve ↳ Adapting to your audience, algorithm changes, feedback/requests, etc. End result? Hear a lot more of this: "Love what you're working on" "I see you guys everywhere" "Big fan of your content" "Excited to finally meet" And a lot less of: "Sorry, could you give me a quick overview of what you do?" "Why this?" "Why you?" "Why now?" The more you can de-risk and warm things up from the outset, the faster the sales cycle, the higher the win rates, and the happier your sales, marketing, and growth teams will be. We know exactly how to do that! ELEVATE Interested? Let's talk! >> growthmasters.io GrowthMasters 🦁: We ghostwrite B2B Linked[IN] thought leadership content for niche industries. 200+ clients served who have worked with a16z, Madrona, EY, Bain, Accel, FIFA, and many more. 350M+ views generated on Linked[IN] for B2Bs. Next steps: Visit growthmasters.io #b2b #growth #gtm #venturecapital #vc

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