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Advertising on social media is incredibly rewarding, and it's also sometimes an adventure when it comes to brand safety. Our new post from Timothy Colucci shares some of the issues that advertisers face during the election season as well as ways to manage brand safety. #BrandSafety https://lnkd.in/g2aHZkrb

🚀 Key Takeaways from Advertising Week New York 2024 🚀 We just published an insightful article by Sam Carter on ClickZ Digital Ad Platforms, exploring the latest trends and challenges from Advertising Week New York! Here are some highlights: 1️⃣ Balancing Fame and Flow: Brands need to strike the right balance between long-term brand-building and short-term performance to avoid the "doom loop" of focusing solely on immediate conversions. 2️⃣ Full-Funnel Measurement is a Must: Measuring success across the entire funnel, not just at the point of conversion, is crucial for sustainable growth. 3️⃣ Future-Proofing in a Post-Privacy World: As privacy regulations tighten, brands must proactively adopt privacy-centric measurement solutions to stay ahead. Check out the full article to dive deeper into these must-know insights for today’s marketers. Subscribe below 👇 #AdvertisingWeek2024 #DigitalMarketing #BrandStrategy #MarketingTrends #ClickZ

Marketers may be missing out by avoiding 'risky' news topics. Stagwell's research indicates that consumer purchase intent remains strong regardless of ad placement. #DigitalAdvertising #MarketingResearch #BrandSafety #DataDrivenMarketing

With 75% of brands facing brand-unsafe issues this year, it's time to dive deep into the rise of Made for Advertising (MFA) sites and how they pose a risk to your brand reputation and ad spend.🧐 Check out our new blog post to learn more about how improving contextual relevance in your digital advertising campaigns can help you protect your brand safety👇 https://hubs.ly/Q02SZgFx0

Is assertive marketing working, or is it just causing additional fatigue for consumers? In this edition of Plain Talk, John Casi looks into ways brands may better relate to us all and the future of cause marketing. https://lnkd.in/eEwZdj_2 #Marketing #Ads #Advertising

This post is well written and thought out by Maleek Moore of Clark Atlanta University School of Business. One of the approaches to marketing I enjoy the most is advertising. Advertising gains even greater influence when concepts related to customer behavior are taken into account. Advertising succeeds in keeping its message top of mind for consumers over the long-term, but brands can measure the short-term effectiveness of their ads by looking at the Call to Actions they include. This will provide the number of new leads generated by the advertisement as well as its conversion rate. Using this method, one can discover how the advertisement contributes to increasing a company profit.

CSB 5210 Assignment #5 Advertising stands as one of the most powerful and influential strategies in marketing. When executed effectively, it can significantly shape a brand’s trajectory, establishing the foundation for long-term business success. This article is well-written, but it places greater emphasis on the value of advertising rather than addressing how it directly contributes to increasing a company's profits—a more pragmatic and realistic perspective. I believe the article would have been more effective had the author focused more on robust statistics to support its claims, particularly regarding the costs of advertising and its impact on the success of specific companies. Overall, the article was well-written and effectively highlighted how advertising plays a crucial role in building customer trust, which in turn can drive business growth and expansion. #Marketing5210Fall2024 #CAUMarkerting https://lnkd.in/eypBERXf

🌟 Navigating 2024's #Election-Year #Marketing #Challenges 🌟 The upcoming #presidential election brings a wave of challenges for #brands: #skyrocketing #ad #costs, consumer volatility, and brand safety risks from polarizing content. To stand out, plan ahead and keep #brand s#afety top of mind. Use #audience insights to shape a message that resonates without veering into political topics unless that aligns with your brand. Keep it calm, focus on comfort, and respect your audience’s expectations. #2024 is about thoughtful, balanced #strategy to make a lasting impact! 💡 #ElectionYearMarketing #2024Strategy #BrandSafety #ConsumerBehavior #MarketingTrends

In this guide, we delve into the intricacies of seasonal ad strategies, providing expert tips and advanced techniques to ensure your campaigns stand out year-round. Plus, we share real-life examples and insights to help you navigate the ever-changing landscape of seasonal marketing. https://hubs.ly/Q02NCNCT0

𝐖𝐞𝐝𝐧𝐞𝐬𝐝𝐚𝐲 𝐖𝐢𝐭: Andrew Ehrenberg opened his paper “Repetitive Advertising and the Consumer” with these witty words exactly 50 years ago. It may appear self-deprecating for marketers and agency folks to consider #advertising as a weak force. But weak doesn’t mean that it does not work. Advertising is massively important, and more likely so when directed at a …mass audience. We know what happens “when brands go dark”. Slowly, advertising’s invisible and thankless contribution, which is to maintain sales, fades away. Weak means that there is no miracle at the micro-level of an ad exposure. Consumers don’t switch brands because an ad is explicitly (or manipulatively?) persuasive. We’ve known for years, and get nearly daily replications, that ads that sell the most are not the hardest-selling ones, but the ones capable of creating emotion-induced brand associations. The ads that act as “creative publicity”. “Instead of trying to persuade experienced consumers that every advertised brand is better or best, we should accept that advertising mostly needs to refresh, and may occasionally enhance acceptance of the brand as one to buy and/or to consider”, concluded Ehrenberg in a separate paper. Yet, 50 years later, the Persuasion model of advertising is alive and well. In a way, that’s still an opportunity to stand out for those who understand how advertising works, what it can do and what it cannot. - Agencies can focus on creating long-lasting brand stories with universal appeal. - Advertisers are also reminded to get the rest of the house in order before crediting or blaming advertising. Advertising a product that’s poorly designed, priced, or distributed is like flogging a starving horse. It’s 4 P’s after all.