Maleek Moore’s Post

This post is well written and thought out by Maleek Moore of Clark Atlanta University School of Business. One of the approaches to marketing I enjoy the most is advertising. Advertising gains even greater influence when concepts related to customer behavior are taken into account. Advertising succeeds in keeping its message top of mind for consumers over the long-term, but brands can measure the short-term effectiveness of their ads by looking at the Call to Actions they include. This will provide the number of new leads generated by the advertisement as well as its conversion rate. Using this method, one can discover how the advertisement contributes to increasing a company profit.

What is advertising? Explore the art of advertising, a vital tool for businesses and organizations, essential for boosting brands and influencing purchasing decisions. Discover the different types of advertising, from traditional to digital methods, and understand how it shapes success in modern business. #Advertising #DigitalMarketing #BrandAwareness #AdvertisingStrategies #ConsumerImpact

If you are a marketer and want to harness creativity to build your business, here is a great list of books to read. Lots of great insights and advertising truths that Marketers are (unfortunately) not exposed to in these data obsessed times. #Advertising #marketing #Creativity #Ideas https://lnkd.in/g5XtGyJC

In the advertising world, it’s wise to expect the unexpected. In this week’s Marketing Must Reads, we’re discussing surprising marketing & advertising developments from some major legacy brands. https://lnkd.in/giKXttXd

Advertising alone will not make you money. (I promise you this post will give you value.) Morris Hite was a huge name in the advertising space back in the day. Hite strongly believed in consumer research and that advertising consisted of communicating with consumers on an individual basis. What does this mean to you? Simple. 🔘 AB split testing = Consumer research 🔘 Don’t just advertise; merchandise. 🔘 Speak to your ICP in images. 🔘 Show the pain they have. 🔘 Show your pain solver. 🔘 Display your ICP. 🔘 Make it matter. 🔘 Speak direct. 🔘 Niche down. 🔘 Show why. Merchandise. ⤷ You need to. ♻️ Share this with a friend. (This concept applies to all industries.)

Great study on the importance of Creative in advertising and how as marketers we undervalue its importance

Are Attack Ads Effective? "Attacking a competing firm with negative advertising can have unintended consequences, ... " This was the most interesting insight: "Negative advertising motivates companies to design similar products to avoid resorting to attack ads later on." With the Superbowl and US Prez campaign looming large, this is a short interesting read. Go 9ers! https://lnkd.in/ghtEq4Fw

Neil Borden, an advertising professor at Harvard, popularized the idea of the marketing mix—and the concepts that would later be known primarily as the four Ps—in the 1950s. His 1964 article "The Concept of the Marketing Mix" demonstrated the ways that companies could use advertising tactics to engage their consumers Decades later, the concepts that Borden popularized are still being used by companies to advertise their goods and services. Borden's ideas were developed and refined over a number of years by other key players in the industry. E. Jerome McCarthy, a marketing professor at Michigan State University, refined the concepts in Borden's article and named them the "four Ps" of marketing. McCarthy co-wrote the book Basic Marketing: A Managerial Approach, further popularizing the idea. At the time the concept was introduced, it helped companies breach the physical barriers that could hamper widespread product adoption. Today, the Internet has helped businesses to overcome some of these barriers. People, process, and physical evidence are extensions of the original Four Ps and are relevant to current trends in marketing.

Advertising isn’t the magic pill—it’s the amplifier of what you already have in place. Focus on building a solid framework first. Develop your signature program, refine your email sequences, and map out the journey for your clients from start to finish. Remember, it’s not about the quantity of ads you put out—it’s about the quality of your offering and the impact it has on your clients’ lives. Get your house in order, then let your advertising efforts amplify your greatness.