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The American Privacy Rights Act (APRA) has the potential to drastically reshape digital advertising. By mandating explicit consent for using sensitive data, including online activities across third-party websites, APRA could challenge small businesses and publishers in targeting and personalizing ads. While first-party data users may benefit, the shift from opt-out to opt-in will be disruptive. A recent survey from Advertising Perceptions and the Connected Commerce Council highlights personalized digital ads' critical role for SMBs. Is APRA the right way to go for consumer privacy and effective advertising? Many small publishers don't think so https://bit.ly/4dhmgyC #APRA #SMBs #PersonalizedAds

IAB Tech Lab releases final analysis of Privacy Sandbox fit gaps: The IAB Tech Lab released a final analysis of Privacy Sandbox, expressing concerns that it may hinder effective advertising for publishers and brands.

ID bridging has emerged as a controversial solution in digital advertising, addressing the deprecation of third-party cookies by connecting user identities through deterministic and probabilistic methods. This has led to significant concerns about transparency, privacy, and potential fraud. As Paul Bannister, CSO and co-founder of Raptive, said, “The rise of ID Bridging over the last year is almost directly correlated to cookies going away. This technology could have appeared five years ago, but there wasn’t a pressing need. Now, with 3PC going away, buyers and sellers are looking for more ways to reach addressable audiences and bridging definitely can work for that.” https://bit.ly/3Rs0O1d 🔗 #DigitalAdvertising #IDBridging #Transparency

📳Hi!! A Critical report on the Google’s privacy sandbox has been released by the Interactive Advertising Bureau (IAB) It highlights the challenges that companies face as we leave behind the third-party cookie tracking. The main concerns are event-based metrics, brand safety, the complexities of on-browser computing and the urgent need to adress these issues. As privacy professionals how should we collaborate to provide a viable path for safe advertising? #privacysandbox #IABTechLab #digitaladvertising #googlesandbox IAPP - International Association of Privacy Professionals IAB

This week, AdNews Australia spoke to media agencies about the third postponement of Google's cookie deprecation and the mixed implications it brings for the industry. Half Dome Digital Partner Euan Macdonald explained the delay highlights both preparedness and ongoing adaptation, saying, “Advertisers have been gearing up for cookie deprecation for almost two years, implementing alternative tracking methods like server-to-server tracking and CDPs. The shift towards alternatives such as Google's Privacy Sandbox API and other tracking methods are already gaining traction, steering advertisers away from reliance on traditional cookies." Read more about the ongoing saga and what other industry insiders are saying below. 👇 https://lnkd.in/gM5Ychxx Ruby Derrick David Lee Claire Fenner Natalie Hatch Daniel Molyneux Grace de Cruz Alfie Lagos Luke Manley Antonio Panuccio Sonal P. #HalfDome #AdNews #Google #cookiedepreciation #thirdpartycookies #digitaladvertising #technicaltalent

As #Ghostery celebrates its 15th anniversary, the online advertising landscape continues to evolve, with ad tracking remaining a persistent concern. Despite growing adoption of ad blocking tools and increased awareness of privacy issues, the industry's reliance on tracking technologies persists. Ghostery's CEO, Jean-Paul Schmetz, shares his insights on the company's strategy and the limitations of regulation in addressing online privacy. With over 100 million downloads, Ghostery's experience offers valuable lessons for professionals navigating the complex world of digital marketing and data protection. #AdTracking #OnlinePrivacy #GhosteryTurns15 #DigitalMarketing #DataProtectionMatters https://lnkd.in/e8k273eQ

THINKING I With the announcement of a further delay of Google's third-party cookie deprecation until the UK Competition and Markets Authority feels competition concerns are resolved, our Luke Manley shares his views with AdNews Australia. He believes the delay shouldn't change the current landscape at all. “The market has taken a long time to hone its thoughts on the 'cookie-less future' but the fact is, it's already here. A lot of work has already been done to stitch together unique IDs across the web. This approach and these IDs can be delivered into addressable audiences, with immediacy (no 30-day look back window) and AI-powered behavioural knowledge to understand what that consumer is likely to do next, and where our brands should appear.” #mediareimagined #cookiless #thoughtleadership #digitalmedia Stephen Leeds Jacquie Alley GAICD Sam Cousins https://lnkd.in/gM5Ychxx

With one of the most significant changes for the advertising industry coming this year, the time for testing cookieless solutions is now. Hanne Tuomisto-Inch helps demystify the Privacy Sandbox to explore what marketers should be doing next. #cookielessfuture #privacysandbox #futuretech #changemanagement

Google's announcement to retain third-party cookies in Chrome has elicited relief but also skepticism within the advertising industry. Read the following article from Digiday for further insight: #IdentyifyingFromAfar #media #advertising #data #privacy