Corporate Attorney. Value Driven & Client Centered Councelor. Business Law & Compliance-Digital Transformation and Legal Innovation Specialist. Data Governance/LGPD/GDPR. Master's in business & Tech UdeSA
📳Hi!! A Critical report on the Google’s privacy sandbox has been released by the Interactive Advertising Bureau (IAB) It highlights the challenges that companies face as we leave behind the third-party cookie tracking. The main concerns are event-based metrics, brand safety, the complexities of on-browser computing and the urgent need to adress these issues. As privacy professionals how should we collaborate to provide a viable path for safe advertising? #privacysandbox #IABTechLab #digitaladvertising #googlesandbox IAPP - International Association of Privacy Professionals IAB
