Antonio Panuccio

🎊 The Promo Pulse Consumer Promotions Benchmarking Survey is now open! Responses from our last report were critical in helping us understand how Australian businesses run their consumer promotions. Now back for Edition 2, we'll be able to provide more accurate industry benchmarks and gain insights into the use of innovations (e.g. gamification, Gen AI) and growth hacks in consumer promotions. ✏️ If you work in or have experience in the consumer promotions space, please help us by completing this survey: https://lnkd.in/gn256nKp Learn more about Promo Pulse and view last year's report at 🔗 https://lnkd.in/gein6Aw2 #ConsumerInsights #Promotions #MarketingTrends #PromoPulse #DataDrivenMarketing #MarketingResearch

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With almost 30% of the adult population using Snapchat, Australia had the largest ad reach in the Asia Pacific region as of January 2024. In contrast, approximately 0.6% of Japanese adults aged 18 and older saw Snapchat advertisements. For more industry updates, visit https://www.ampx.io/ #advertising #digitalads #digitalmarketing #marketingstrategy #snapchat #snapchatads #digitaladvertising

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Podcast listenership has seen significant growth, with more people turning to podcasts for news, entertainment, and education. This rise aligns with the increased availability of diverse podcast content and improvements in accessibility, largely driven by platforms like Spotify and Apple Podcasts. Brenton Gibbs discusses. https://lnkd.in/gfFu6qek #podcasts #marcomms #ausbiz #contentmarketing #digitalmarketing

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🎄 All Consumers Want For Christmas Is Contextually Relevant Ads! 🎁 New research from Convo Media and Pureprofile, as featured in B&T, reveals that 73.6% of Australians prefer ads that align with the content they’re viewing. With Christmas and Black Friday approaching, the findings underscore how contextually relevant ads can drive engagement and enhance user experience during this crucial retail season. At Convo Media, we believe that well-placed, meaningful ads are the key to cutting through the holiday noise. As Australians prepare for increased holiday spending, contextually relevant ads not only capture attention but also foster deeper connections with consumers. Read more on B&T to see how brands can make an impact this festive season. #ConvoMedia #Pureprofile #ContextualAdvertising #Christmas2024 #BandT

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Our FREE one hour AI workshop last week had 35 registrations, so we've added an extra date on Thursday. Looks like AI is the hot training topic right now! #nswsmallbusinessmonth #aitraining #businessnsw #sydneychamberofcommerce

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Australian advertising agencies, brand agencies, media agencies, design studios, public relations firms, digital agencies, activation agencies, influencer agencies, sponsorship agencies, MarTech companies, AdTech providers and any and all other marketing services companies that are required to competitively ‘pitch’ for business – The State of the Pitch Research is now open and available for you to provide feedback on any pitch process you have participated in recently in the six months from July 1 to December 31 2024 in Australia. This is your chance to provide anonymous feedback to the industry so we can quantify and identify the good, the bad, and the ugly aspects of pitch practice in Australia. Read more on The State of the Pitch or download the Report here. https://lnkd.in/ggtZ_dYT Or add your voice and feedback to this year’s State of the Pitch here. https://lnkd.in/gAywShvc

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Join the FREE "Learn how to use TikTok for your business" webinar hosted by Adelaide Business Hub and NINKI Content Marketing. 📱 Understand TikTok's role in your marketing strategy 📈 Develop a basic TikTok strategy 🎥 Get practical tips for engaging content 📅 20th Aug, 10-11am Register here👇

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Inflation has affected agencies’ top line across Australia by 30% on average! The biggest challenges across the board for all agencies: → Inflation eating into their profit margins → Clients wanting “More For Less” → Longer decision cycles on clients' end affecting agency operations & planning → Inability to hire talent according to demand because of fluctuating/ uncertain demands. 🤔 But how do you overcome these challenges? Our live webinar happening on 5th July, 10 am Sydney Time [8 pm ET | 5 pm PT] will help you future-proof your agency’s growth by overcoming all these challenges. Learn more & Register here: https://lnkd.in/dwfatfft

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It's nearly time for our monthly newsletter to hit your inboxes ✉️🦊 Make sure you're signed up to ArkticBytes to receive the latest in digital, data, marketing & eCommerce across Australia. To sign up on LinkedIn, click here: https://lnkd.in/gryeXK53 or to get the latest ArkticBytes sent straight to your inbox, click here: https://lnkd.in/gEPJZdCM This month, we are going deep into the topic of personalisation. We have the latest thought leadership from Teresa Sperti (GAICD) on the 6 best examples of personalisation going around and what the future of personalisation looks like, as well as the top industry resources on the topic. Petra Sprekos unpacks all there is to know about building a repeatable sales process in a digital world for those in B2B! & much more......... It's a jam-packed one, so make sure you're on the list to be in the know!

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Shopping continues to digitalise as 83% of Australian online shoppers and 77% of New Zealand online shoppers make online purchases monthly. The recent e-commerce report from IAB offers some insightful data about the digital shopping and marketing landscape, highlighting key trends in consumer discovery, convenience, loyalty, and ethical considerations. A big takeaway from the study is that while more than 80% of shoppers understand their data is used for targeted advertising and personalised experiences, 71% are concerned about data usage – up from 59% in 2023. An insightful overview of consumer attitudes, behaviours and influences that define e-commerce in the ANZ region. #ecommerce #onlineshopping #data #notanotherdelivery

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We’re seeing a large number of senior marketers on the lookout for their next opportunity. AdNews Australia asked our Lead Talent Partner, Sheryn Small, for her top advice to senior candidates on the job hunt. Sheryn recommends maximising networking opportunities. "We're in a post-COVID world with countless events to learn, connect, and meet potential employers. Make the most of this time. And don't underestimate the power of a coffee chat! Lean on your network for support, advice, or a referral.” As hard as it is, instead of spreading yourself thin, focus on roles that truly match your level, experience, and interests. Be flexible, consider short-term contracts or consulting gigs can also be a smart move. Dive into the full article here: https://lnkd.in/gJxjYinb

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The Dawn of a New Data Era: Turning Cookie Loss into Advertiser Gains Navigating the evolving data landscape can seem daunting, but News Corp Australia’s recent #D_CODED premier digital marketing event revealed a silver lining. As third party #cookies become less reliable, forward-thinking marketers are leveraging data matching and clean rooms to achieve remarkable results. Here are the key insights from the panel discussion led by Pippa Leary, Managing Director of Client Product at D_CODED: 🔹 Embrace Signal Gain: Focus on first-party and zero-party data to enhance customer insights while respecting #privacy. 🔹 Customer-Centric Strategy: Build trust to encourage data sharing and strengthen relationships. 🔹 Privacy-Compliant Collaboration: Journey Beyond's "clean room" partnership with News Corp Australia  improved performance by 150%. 🔹 Stay Agile: Explore new #data collection methods to keep ahead in the changing landscape. 🔹 Data as an Asset: Properly managed data drives growth. As the data landscape transforms, so do the opportunities. It’s an exciting time for those ready to innovate and prioritise their customers. Dive into these strategies and future-proof your marketing efforts! Full story on Mi3Australia here: https://lnkd.in/gNjWE4ky Futureproof your brand and strategies with #IntentConnect: https://lnkd.in/dkBbgZ3N #NewsCorpAustralia #D_CODED2024 #DigitalMarketing Louise Barrett Belinda MacPherson Danny Lavell Nicole Ware Kelly Healy Mark Treasure Nathalie Delpierre Adam Kron Laura Saleh Desiree Durrant Stefania Accardo Pranoy Ghosh Renee Sycamore William Ryan Ryan H. Tyler Greer Ari Petropoulos Elizabeth Webber Dianna Molinaro Sazdanoff Helen Karambilas Erin Rees Damian Cleary 

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The Google ad tech trial could reshape digital advertising globally, with big implications for Australian marketers. From tighter data rules to increased platform options. Click the link in the comments to read more on Mediaweek Australia.   #Adtech #GoogleTrial #DigitalAdvertising #GrowthAccelerator 

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Missing out on seasonal sales leads? Boost your lead generation efforts with time-sensitive promotions and targeted campaigns that capitalise on seasonal demand. Are you a business owner in Canberra? Join the group: https://lnkd.in/gtjuJFWu #digitalmarketing #ecommerce #digitalmarketingincanberra

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"In 2023, the number of newcomers grew year over year by 73% to 737,000 in Australia, and by 135% to 249,500 in New Zealand. Many of these newcomers, who hail from an increasingly diverse range of countries, including India, China, and the Philippines, also have significant purchasing power. Seven in 10 of them are willing to pay more for higher quality products."  Read up on why you should be marketing to a multicultural audience with Google's latest Consumer Insights 👇 https://lnkd.in/gEuhuTkr

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Ethics in influencer marketing is important to maintaining trust and credibility, especially in Australia’s digital space where consumers highly value authenticity. As a PR agency we prioritise transparency in every campaign. It’s not just following legal guidelines and clearly disclosing paid partnerships or following TGA guidelines, but about fostering genuine relationships between brands, influencers and their audiences. We build long-term relationships that drive meaningful engagement and maintain the integrity of influencer marketing. 🙌 #FromTheFounder

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