The Media Store

RE-IMAGINING | The power has always been in the customers hands, but nowadays it's even harder to find the right spaces to connect when media is an intrinsic part of our lives. Our clients need us to solve business problems through the lens of media, without it being intrusive or annoying. We don't want to leave the platforms we are engaging with to eat, shop, chat or learn, we want to stay in the content stream. Lucky that's what we do here at The Media Store, how can we Re-imagine Media today, for your tomorrow? Stephen Leeds Jacquie Alley GAICD Sam Cousins #mediareimagined #media #marketing #advertising #experience

WINNING | Congratulations to our COO Jacquie Alley GAICD for winning a spot in the Campaign Asia-Pacific Women to Watch Asia Pacific 2024. Jacquie sits along side some fantastic women, and of the win Campaign Asia had this to say. “Thank you for your important contribution to marketing, media and communications. With your leadership, we can build a future with fewer barriers for women and more opportunities for people who see the world from different perspectives. As a Women to Watch Asia Pacific winner, we hope you also feel proud and confident as a champion of change, and will continue to drive our industry forward in a positive way. Keep inspiring those around you!” Well done Jacquie we are very proud. Stephen Leeds Jacquie Alley GAICD Nicholas Hayes Sam Cousins #mediareimagined #leadership #womeninmedia

WATCHING | Yesterday our head of digital Nicholas Hayes spoke with AdNews Australia about CTV. We've already seen the shift in BVOD & SVOD consumption in this years Deloitte report and in CTV households consumption equates to about 85% of viewing, but it doesn't mean linear TV is dead.  "With the period of rate hikes behind us, 2025 will see a right sizing in media investment prioritisation, bringing more spend into the upper funnel. Further supporting this is the fast-growing accessibility of SaaS-based MMM tools, largely aided by the AI boom. “This is giving brands tools that were once unaffordable and allowing them to better understand the role screens play in increasing their base sales.”  Hayes said that while linear TV viewership is in decline, it still reaches over 4 million households across Australia, with the generation that grew up with linear TV trusting it above all other media while possessing the attention span for a 30 second ad spot. "That’s a lot of people and a lot of attention,” he said. “It’s also still more affordable than CTV at scale. While I don’t believe it will grow at the cost of CTV, I think it makes sense for linear investment to remain stable or grow if advertisers embrace true Total TV planning, planning to a unified CPM.” If you're looking for a converged screens planning approach for your brand, let's talk... Stephen Leeds Jacquie Alley GAICD Sam Cousins #mediareimagined #CTV #screens #convergence #linearTV

CELEBRATING I Friday night, a handful of the team celebrated becoming Finalists for our People & Culture at the B&T Awards in Sydney. What a great night seeing agencies acknowledged for their great work and great cultures! #peoplefirstculture #raisingthebar #celebratingtogether #mediareimagined Stephen Leeds Jacquie Alley GAICD Sam Cousins Nicholas Hayes

SHORTLISTED | It feels like only yesterday we won Employer of the year (headcount under 75) at last years AdNews Australia agency of the year awards, so to be shortlisted again this year in the same category feels pretty special. This shortlist is testament to the strong sense of belonging and culture our entire team, our clients and our media partners experience here at The Media Store and is the perfect way to round out another great year. Congratulations to the other finalists and we look forward to February 2025! Stephen Leeds Jacquie Alley GAICD Sam Cousins Nicholas Hayes #mediareimagined #partnershipsreimagined #belonging #culture

DIVERSITY I Jacquie Alley GAICD, as part of her commitment to ending ageism in our industry via The Experience Advocacy Taskforce, wrote this opinion piece for B&T about the true power of an intergenerational team: increased productivity, stronger tenures, more resilience, and a greater likelihood of being innovators and exceeding financial targets. Fostering an age-diverse team just makes good business sense. "Here at TMS, we’ve always embraced a multigenerational team, providing equitable access to learning, flexibility, reward and recognition, D&I training, DISC profiling and two-way coaching opportunities. In my 27 years, we have nurtured countless graduates, I can recall five retirement parties where people saw out their lengthy and fulfilling careers with us and we’ve always had above-industry staff and client tenures. Currently, our team ranges from 22 to 66 years of age with 26 per cent of our team 50 years or older vs the global agency average of five per cent. Yet unlike other agencies who either skew younger or only focus on experience, we equally value people of all ages who bring different perspectives, experiences, ambitions and media consumption habits that mirror many of our client’s customers." Any clients out there that are after a healthy, outcome-driven intergenerational agency team, get in touch! Stephen Leeds Sam Cousins Nicholas Hayes #intergenerationalteam #agediversity #mediareimagined

STORYTELLING I The upfronts continue... with reflections from our amazing Trading Manager Mollie Cross on yesterday's Special Broadcasting Service (SBS) Australia event, with Jason Pollock from AdNews Australia. "In a time where most networks are out in market, showing how agile they can be in a challenging market, SBS set up their stall at this year’s Upfronts and set themselves apart. Ever the sleek presentation, they continue to bring the human factor, favouring community, stories, and connection over the latest media buzzwords. The authenticity of SBS’s commitment to storytelling rings out in their glut of content spanning multiple genres and languages. Trusted news and global sporting events sitting alongside gripping drama, reality that pushes boundaries and poignant documentaries, while world movies and SBS Radio provide vital LOTE content options for those wanting to keep other languages alive in their home. SBS talks directly to our multicultural nation, offering a route to market that’s entrenched in spotlighting a culture of inclusion and belonging. Their commitment to accessibility, consumer experience, and sustainability were at the forefront of this year’s initiatives for the network, a key point of difference while others who’ve placed more focus on dollars-in, dollars-out or allaying concerns from well-documented broken company culture." #industryupfronts #inclusion #sustainability #mediareimagined   Stephen Leeds Jacquie Alley GAICD Sam Cousins Nicholas Hayes https://lnkd.in/gVKdx2e2

DELIVERING I Stephen Leeds spoke to Jason Pollock again from AdNews Australia, this time on his reflections from yesterday's Nine Upfront. "Michael Stephenson (Stevo) challenged marketers to invest in brand for long-term growth versus the bottom of the funnel for short-term KPI’s. In a direct and honest pitch, Stevo made it clear that he doesn’t like that $600 million has left total TV for performance channels and has given an incentive with a guarantee to see that return. Was it a sign of desperation or an invitation to seize an opportunity? In what was a relatively demure upfront, Stevo was the star. It’s why we come to these events. Not to be shown a program reel, but to learn something new. We expect the sell, and that’s what he delivered last night. Nine returned their attention to good old TV - reach, scale and results! The programming slate is solid, but for me, it wasn’t about that, it was a reminder to be confident in investing our clients’ money in TV. I suspect there will be commentary around the missed opportunity that acting CEO Matt Stanton didn’t really address the cultural issues, some expecting an apology, that maybe he glossed over it, but for me, the main focus was Nine’s pitch that total TV still delivers.” #totaltvdelivers #mediaupfronts #industrycommentary #mediareimagined Jacquie Alley GAICD Sam Cousins https://lnkd.in/gTptkUFA

MEASURING I Our CEO Stephen Leeds spoke to Jason Pollock from AdNews Australia about his key takeouts from last night's Foxtel Group upfront. "They were more about an evolution than any major announcements or exclusives - evolution of their measurement, evolution of their streaming, and evolution of their collaborations. For me, the main message of the night was about quality measurement and performance. Mark Frain did a good job of getting the 'elephant in the room' addressed upfront, that is, their divorce from OzTAM. Their partnership with Kantar is already delivering results for them, with an example shown for an AFL sponsor receiving up to 50% improvement in ad impacts across one week. The ability to combine data across Foxtel's total media (set-top boxes plus streaming) across platform and across devices should get buyers interested. Their commitment to effectiveness was evident - partnerships with Agile, CommBank and TVbeat were reinforced through a commitment to ROI over reach. They’re calling on buyers to reevaluate how they plan and measure to consider qualitative aspects not just the quantitative." #mediameasurement #mediareimagined #industryupfronts Jacquie Alley GAICD Sam Cousins Nicholas Hayes https://lnkd.in/gRG2hGFJ

SPEAKING I Yesterday our COO Jacquie Alley GAICD shared her views alongside an IMAA - Independent Media Agencies Australia panel at SXSW Sydney on the current media landscape, how indies are navigating the changes in regulations, AI and technology, and delivering outstanding client service and outcomes in a tough economic environment. Want to know more about how we can help you not only navigate the array of changes and challenges in the current market conditions, but keep you ahead of them, reach out today. Stephen Leeds Sam Cousins Nicholas Hayes #mediareimagined #industrypanels #thoughtleadership #navigatingchange